You may have heard about mobile marketing. Businesses have a variety of tools available for use in a mobile marketing campaign. With so many different directions to go in you might be confused on where to start. The tips below can help you begin your journey into mobile marketing.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be quite difficult to develop a mobile website that is attractive and appealing. Consider hiring outside qualified developers to ensure this goes smoothly.
Avoid sending messages to people at inconvenient hours of the day. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
Be sure that the code you use is short and dedicated. It’s more expensive, but it will protect your brand. It also allows you to have a little legal coverage.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.
When developing a mobile app for your company, make it relevant and convenient to your customers. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
Give yourself more than one option when creating your landing page. Mobile pages need to be tested for usability, just as much as any other web page. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Then when you find what works, add that to your end game strategies.
Location is essential. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. These location-sensitive selling opportunities are unique to mobile marketing. Consider what it can do for your business and how a location-based marketing strategy could work for you.
Make sure mobile users can see directions to your store on their phone. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Look into the best ways to allow for easy access to you. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Give your customer access to precise directions by including a built in Google Maps link.
In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
Make sure that your content is relevant and purposeful. Plan your mobile marketing strategy instead of randomly messaging potential customers. The information you put out needs to speak to your potential customers’ problems. Customers respond to useful information and targeted ads with more purchases.
Sending offers out too frequently can turn some of your customers off. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Make your customer think they will miss something if they do not take advantage of the offer. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Use mobile marketing in conjunction with all relevant online functions. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. When you provide your reader room to comment and other ways that they can participate on your site, you will see your sales soar.
If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. If you are having a big sale, use direct mail to inform your customers well in advance. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Mobile marketing is certainly a confusing subject. Realize that every business is unique and will need to be approached with different marketing techniques. What might be useful for one business could be useless for another. The previous tips should have helped you start.