When you want to implement a mobile marketing strategy, you can feel somewhat overwhelmed at all the things to consider and not know where to start. This article’s tips will turn you into a better mobile marketer.
The best place to begin is by creating a database. Do not just add loads of numbers to your database. Having cell phone numbers requires that you have the person’s permission first. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. This makes it easier for smartphone users to gain quick access to your website or promotion. You should include the QR code on everything – catalogs, brochures, business cards and posters. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
Keep mobile marketing content messages brief and to the point. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Follow the formula for a long-term successful campaign to build a new one.
Remember that the audience you are targeting are people and they are busy, just like you. Do what you need to accordingly.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.
Mobile marketing campaigns should use multiple platforms in order to attract more people. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.
Search Engine Optimization
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
A/B testing can be a useful strategy in developing a mobile landing page. This will help you test which strategies work and which ones don’t, which is as crucial to mobile site development as it is to creating standard web pages. For your landing page, have two different versions and see which is more successful. After testing the two pages, use the one that is most successful.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. SMS can work against you because it is tied to mobile device notifications. Users might question its transparency. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Being upfront is one of the best ways to build good will with your customers.
Learn as much as possible about your customers. Get to know their likes and dislikes, and their habits using their phone before investing a significant amount of money into a mobile marketing campaign. Don’t just guess. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What is the most common phone OS employed? Find out who they are, and you will have an easier time connecting with them.
When you are mobile marketing focus mainly on keeping customers coming back. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. It is not unusual for a new customer to perceive a mobile message as spam.
You want to make your marketing emails mobile friendly. This increases their effectiveness. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. More and more people are checking their email from their phones, and emails should be put together with this in mind.
By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. QR codes are great in sharing promotions, discounts and coupons. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. By using this resource you can interact with your customers while you have their attention.
Promote your mobile marketing campaign as a great way to get discounts and special offers. Reference it in your other advertisements, as well as on your site and your social media profile. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Promote it as an entertaining way to stay informed about your special offers.
As you have seen, mobile marketing techniques, while various, share many fundamentals. They differ based on their technology and application. When making your mobile marketing campaign decisions, just consider your budget, business needs, and consumer wants. This will help you to determine what plan will be most effective.