What aspects of mobile marketing are you familiar with? Are you already equipped with a marketing plan? Would you like to improve your current one? Are you reaching the largest potential audience with your marketing efforts? How can you tell if your plan is being effectively applied? If you cannot provide a satisfactory answer to any of these questions, keep reading.
Mobile marketing messages should be brief and easily understood. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Do not send text messages to your customers too early in the morning or late at night. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Take advantage of dedicated short code. You will pay more, but your brand will be protected. It also gives you some legal coverage.
Offer your customers an option to leave feedback; this will help you improve your products and services. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
On your webpage, you should put links to your business pages on social networking sites. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
If you make it a simple process to send a mobile marketing ad, customers will! Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.
Your efforts will be more effective if you apply SEO practices to your mobile sites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Implement an A/B testing routine to find the most user friendly mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. For your landing page, have two different versions and see which is more successful. Going forward, use the most successful page.
Is SMS is a component of your mobile marketing, let users know they have the option of opting out ahead of time, and let them know how often you well be sending texts. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. Some users feel that SMS is too invasive into their personal comfort and space. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. Keeping your word means a lot to your customers and instills trust in your business.
Location is of the utmost importance when you are engaging in mobile marketing. Mobile marketing is location based, which is unique to this style marketing. This means that mobile campaigns can do things no other kind of marketing can. Consider what it can do for your business and how a location-based marketing strategy could work for you.
Get to know your audience. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Will they use cellphones more often than computers? What mobile platform is their cell phone? Learn the people you desire to reach, and you’ll have an easier time reaching them.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. Existing customers will have a better reaction to texts than new ones. Most possible new customers will see your messages as spam.
You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
Use your website to its full potential. It’s very helpful to advertise mobile sites and apps from a popular traditional website. Doing so will let your customers stay in touch with you when they are traveling or away from home.
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. It is important that your scripting programs are compatible with most devices if you want to see a good return for your efforts.
Implement a usability test. Customers will be understandably upset if you send them broken or unreadable content. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.