Mobile marketing is proving itself to be the most advantageous method of promoting your products or services to a vast number of people, many of whom may not be accessible through another means. Most people have some type of mobile device these days.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
If you have profiles on social media sites, be certain to place a link to them on your site pages. Customers probably will not search for you, however they may check you out on a social networking site.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. Keep your mobile campaign uncomplicated. This might make it appear simple if you’re using a computer, but the format will be ideal for mobile devices.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
You should use A/B testing while developing your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Whichever one wins should be your permanent choice.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. It is very easy to screw up an SMS strategy because of how it notifies consumers. Customers may feel angry about the amount of texts they are receiving. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. If you go over your stated limit, customers may feel you are dishonest.
Sensitivity to location is what sets mobile marketing apart. Mobile marketing has a distinct differential; it knows where you physically are. You have the opportunity to tailor your advertising based on distinct locations. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
Add directions and maps to your site that can be used on all mobile devices. A lot of people use mobile websites to help them to get to different locations. Try to make it as easy as possible for your customers to find you. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Include a link to the Google Maps website for accurate directions.
Become very knowledgeable about the customers you are trying to reach. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Are they bigger mobile users than home computer users? What OS is on their phones? Learn the people you desire to reach, and you’ll have an easier time reaching them.
Mobile friendly maps are a wonderful way to help ensure you are doing what you can to attract the local customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
To expand the reach of your campaign, make effective use of QR codes. These codes make sharing coupons, promotions and discounts easy for you and fun for your customers. It is easy for smartphone users to use QR codes. With QR codes you are able to reach your customers quickly and easily with relevant information.
Use your main website to your advantage. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
As long as the demand increases for mobile devices, mobile marketing will keep growing. Very soon the majority of people may have a phones and can, therefore, be effectively reached. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your customers than ever before. Happy marketing!