Mobile marketing can be a great way to attract a lot of niche customers for your services and products. Nearly everyone has a mobile device of some kind, whether it is a phone, tablet or other gadget.
Don’t ever message customers without a reason. Make sure you always have something relevant to say when you take the time to message them. You do not want to fail because you send random messages. Customers want information, not funny texts that they would normally get from a lose friend.
For the most technologically savvy customers, include QR codes on all printed advertisements. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. All of your brochures, cards, and catalogs should have QR codes on them. Customers can use the QR codes to gain quick and convenient information about your brand and products.
When marketing for mobile phones make sure that the message you send are short and simple. Get your message across quickly so customers are sure to absorb it.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. To get an opinion that is not biased, you could hire a tester.
Use your mission statement to keep your efforts focused. Sticking to your convictions will keep you on the proper path.
A home base is essential for your standalone mobile platform. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Use common courtesy.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. You are merely limited by imagination, as there are a lot of items you can include in your app.
Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
Keep in mind that mobile users have a more difficult time navigating webpages. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Research your audience. Know them and what their preferences are before you spend lots of money on mobile marketing. Which are they more likely to use: their cellphones or their computers? What is the main type of operating system used on their phones? Find out who they are, and you will have an easier time connecting with them.
You should be testing your marketing campaign for any defects in functionality before you launch it publicly. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Get your coworker’s impressions of your campaign messages before starting.
Don’t share short codes; buy dedicated ones. It can be expensive, up to 2k, but they will be yours. People will start to associate your short code with your brand. It is a tiny price to pay and you won’t need to worry about legal problems as well. If the company that shares the code engages in unethical practices, you may be in trouble as well.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. There are many different mobile devices that content can be viewed on. It is important that your scripting programs are compatible with most devices if you want to see a good return for your efforts.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. You should also learn what your customers desire, and try to fulfill their wants. Make sure to look at your competition and check out how they are doing their mobile marketing. Try to think about implementing similar tactics to improve your business.
For a greater marketing effect, include as much detailed information as possible at one time. As an example, snail mail an invitation to an event, like a sale or promotional launch. Email your customers a little while before the event, then send then an SMS on the day of the event.
Implement a usability test. If your customers are not able to properly view the content of your site on their mobile devices, it isn’t really worth sending it out to them. Ask everyone you know to test out your message for you from their devices before you make a public launch.
Be sure to establish a presence on social networking sites. This will help you get more exposure for your business. When you start your business social media pages, focus on the basics. You can always branch out later. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Using the suggestions listed here, you have the potential to become one of the forerunners in the mobile technology revolution. Here’s to your success!