Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never randomly message your customers. Make sure you always have something relevant to say when you take the time to message them. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Your advertisements should carry QR codes to assist your tech-friendly customers. Anyone who has a smart phone can use the QR code to access your site or coupons. QR codes should appear on business cards, brochures, catalogs and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
It is important to be aware of the marketing strategies utilized by your competitors. This will allow you to stay one step ahead. Do what it takes to differentiate yourself from the competition.
Be sensitive to customers sleeping hours when sending out text notifications. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Act accordingly.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Invite your mobile customers to communicate with you directly. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
If you use social media networking to help market your business, make sure you include the link on your site. Most people will not look you up on social networks, if you do not tell them about your page.
If you want your mobile website to be successful, you need to use SEO techniques. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. If SMS is used irresponsibly, it can be detrimental because of the integrated ties that mobile device release systems use. SMS can be very bothersome. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. Being upfront is one of the best ways to build good will with your customers.
Make your website even more useful with mobile-friendly maps. Mobile devices are being used by a large number of people to find directions. Customers that can find you are customers that can buy from you. Even your maps should be treated like marketing materials. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Mobile friendly maps are a wonderful way to help ensure you are doing what you can to attract the local customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
Keep your marketing messages on topic. You may be excited to add mobile marketing to your business strategy, but make sure to stop and consider the purpose of your content. Make sure the information you give to customers and potential buyers is relevant. If you keep your customers happy, they will keep you happy.
Make the most of your online website. Advertise on your site to easily create more traffic for your apps or mobile site. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.
You should buy short codes over sharing them. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. Eventually, users will associate your short code with your brand. It is an affordable way to avoid any potential legal drama later on down the road. You could be held responsible if you employ an unethical code sharing company.
Do not overdo your use of mobile marketing, or customers may get annoyed. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. If you follow the advice given here, you will most likely find that you have new customers and more profits coming in.