Having a mission statement can help keep you on point with your mobile marketing message. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Don’t send out text message alerts or messages in the early morning or late night hours. Customers will be irritated if they are awakened by a mobile marketing text.
Bringing in profits with mobile marketing is definitely effective with the correct approach. More and more people get a smartphone every day and are doing more on those phones. You can significantly increase the success of your business by marketing in these areas. It is a must that you deliver your marketing efforts to the customer.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
Apps are super easy to make, and you can give them to customers for free. If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. You will have a large array of options to choose from.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is the most widely used search engine through mobile devices and a great starting point for SEO .
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. Text messaging can be extremely annoying or intrusive if done too much. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Your customers should respond to your honesty.
Location is essential. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. This ability opens up a world of possibilities that are exclusive to this particular type of media. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.
You need to not only focus on attracting new prospects, but keeping your old prospects when it comes to mobile marketing. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. Most possible new customers will see your messages as spam.
You should buy short codes over sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. After a while, people will make a connection between the code and your company. Having your own short code can also help you avoid legal problems. If the company that shares the code engages in unethical practices, you may be in trouble as well.
Emphasize the access to special deals and the potential savings when you are soliciting subscriptions to your mobile marketing campaign. You should get the word out on social networks or in other ad forms. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Any mobile marketing you intend to do should be checked for cross-platform compatibility. This includes cell phones, iPads and other wireless gadgets. You will have to find a script that works well on as many different platforms as possible.
Market your events through several channels to increase attendance. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. One week before the sale, send out an email. Immediately before the first day of the sale, send out a text message.
A usability test is extremely useful. If customers can not easily view your content, they will most likely just dismiss it. Have your friends or family test your campaign for you before you send it to your customers.
Be sure to establish a presence on social networking sites. This is essential to your business being found. When first starting your business social media networking, stick to the basics and work from there. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.
By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.
Try to run a campaign that is picture to screen. This type of campaign requires customers to take a picture and send it to you. Using a short code, they can then forward the photograph to a digital screen, which instantly displays the picture. Either a television or several digital billboards can show these pictures.
All of the information contained here should show you that mobile marketing is far more complex than many believe. Your dedication and attention to detail is going to pay off once all is said and done. Use these tips to improve your profits and sales.