You may have no idea where to start in your mobile marketing attempts. Promoting your business effectively is always a challenge, and that is especially true in something as new as mobile devices. Here are some tips to help you on your way to mobile marketing success.
Begin by assembling a functioning database. Don’t add cell phone numbers randomly into your database. That can be trouble. You want to be sure the people receiving your messages did actually sign up for them. You can use a form from the internet or they can text you a code.
You should never send messages to your customers without a good reason. Every message you send should contain information that matters to your readers. A marketing campaign that starts sending out random or useless texts will not be a success. Customers expect to receive information from you, not humorous messages that a close friend might send.
You should make sure QR codes are on your printed ads to attract tech-savvy users. This is an easy way for people with smart phones to access your website and/or coupons. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be hard to make a mobile site that is appealing and attractive. Outsource this to candidates who are qualified if you desire things to run smoothly.
Check out the things your rivals are doing, you will get advantage when it comes to social network marketing. Do what it takes to differentiate yourself from the competition.
A successful standalone mobile platform must have a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Do not develop your business solely on a mobile platform.
A short, dedicated code is best. This can be expensive, but it protects your brand. It also provides a bit of legal coverage.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
If you make forwarding your ad simple and attractive, your recipients will be far more likely to share your information. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Use A/B testing on your mobile page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Design two versions of the same landing page, and see whether version A or version B is more popular. You can use this information to select the best landing page.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS can work against you because it is tied to mobile device notifications. People can find it quite intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. This will help you be seen as a trustworthy company.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Quite often, mobile marketing that is directed at new customers is perceived as spam.
Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. They are quite user friendly and simple to capture on cell phone. Get the most important information to your customers in a fast and effortless manner using QR codes.
Use your normal website to drive traffic to your mobile website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When consumers see your site, they can see how to stay connected with you on the go.
Limit the number of offers that you send. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. If you do this customers will think that they may miss out if they don’t go ahead and visit your page. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Although there is variation in approach, the fundamentals of mobile marketing remain the same. The differences between the different methods is mainly in the technology and application. The most important thing for you to do is evaluate your situation and your needs correctly and choose the right mobile marketing strategy for your business’s situation.