Are you struggling to design a mobile marketing campaign that includes all of the major strategies? Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
Never send unnecessary messages to your customers. Every message you send them should be relevant and useful. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. Building an effective mobile website is a specialized task, considerably different from normal web design . If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Use your mission statement to keep your efforts focused. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
Make sure you send text messages at reasonable times. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Apply the same formula to design a better campaign.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Act in the proper way.
Produce a greater effect by using viral marketing with your ads. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
It is important to have your own dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. You’ll also get some legal coverage.
If your business decides to have a mobile app, be sure that your users will appreciate using it. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
The key with mobile marketing is location. Mobile marketing knows where you are located, unlike other forms of marketing. This allows new options that are not available anywhere else. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. For sharing coupons, promotions and/or discounts, nothing is better than QR codes. Your customers can easily use these codes with their cellphones. With QR codes you are able to reach your customers quickly and easily with relevant information.
Don’t neglect your traditional online presence and put your website to use. It’s very helpful to advertise mobile sites and apps from a popular traditional website. Regular customers who visit your site will then know how to access your business anywhere they go.
A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. The purpose of a particular campaign will be ineffective if you use messages that don’t work. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Instead of sharing short codes, purchase them for your exclusive use. It can be expensive, up to 2k, but they will be yours. Before too long, there will be people who can recognize the short code you use. You will be happy you spend the money when you have a legal issue. If the company that shares the code takes advantage of the system, then you can be held responsible too.
Do not bombard your customers with offers. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Avoid launching your marketing campaign without clear foresight. Know exactly what it is you want to achieve by using mobile marketing. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
Mobile Marketing Campaign
Be sure that the mobile marketing campaign that you use is compatible with different types of platforms. There are many different mobile devices that content can be viewed on. Making the code compatible with all these devices is important if you want to reach the largest possible audience in your mobile marketing campaign.
As you can see, techniques in mobile marketing are quite different, but the basics are the same. These variations are primarily in the language used and their technological applications. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.