Your access to customers is nearly limitless with mobile marketing. Most people now own some type of mobile device, including cell phones and tablets.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
A successful standalone mobile platform must have a home base. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Don’t base your whole approach on the use of a mobile platform.
When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. Try using different mobile devices to learn what your consumers will need to do.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Adjust your phone etiquette accordingly.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When your business offers a specialized app, your mobile marketing efforts will really take off. There is a ton of variety to choose from, which will help you customize your app to the fullest.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.
If it is easy for a recipient to resend your ad, they probably will. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Remember, it is harder to navigate through your website using mobile equipment. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.
If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. Text messages can become annoying due to notifications. This can be extremely intrusive. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you are honest, customers will trust you and your brand.
In mobile marketing, understand that location is everything. Mobile marketing has a distinct differential; it knows where you physically are. This allows new options that are not available anywhere else. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
Make sure that you add mobile friendly directions and maps to your website. Mobile devices are being used by a large number of people to find directions. Make your business easy to find. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Include a link to the Google Maps website for accurate directions.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Mobile marketing that you send to customers that are new is often considered to be spamming.
Use your website to its full potential. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. Whenever a customer browses your conventional site, they will be delighted to learn that they can communicate with your company while they are out and about.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Get your coworker’s impressions of your campaign messages before starting.
Starting your own mobile marketing campaign must be based on learning and listening from people around you. Learn about your market and play to it. Use your competition’s mobile services and see if you can steal any good ideas that they might have come up with.
Use multiple marketing platforms when you are providing information about your events. If you are having a big sale, use direct mail to inform your customers well in advance. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. These tips are a window into the world of mobile marketing that can help you crush your competition and deliver the services your customers want. Start today!