Dean SchlenkerReal-World Work Since 1995

2000–2005

Automation & Classified Explosion

20 real-world projects from this period.

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2000–2005

Automation & Classified Explosion

20 real-world projects from this period.

Online business identity building
Early 2000s

Custom Macro & Script Builds for Mass Posting

Built AutoHotkey, iMacros, and VBA macros that auto-filled and posted ads across dozens of sites and replied in forums with signature links. One script could hit 50–100 sites per hour.

AutoHotkeyiMacrosVBAForum Marketing
2000–2005

Bulk Classified Ad Blasting Campaigns

Ran scripts and manual copy-paste campaigns posting identical ads on every free regional board, niche classifieds, and early aggregators — blanketing the internet with client offers.

Classified AdsBulk PostingRegional Targeting
2003+

SMS Text-Message Marketing Campaigns

Built opt-in lists via websites and print using 5- or 6-digit short codes. Sent coupon blasts and alerts — the first legal, high-open-rate mobile marketing channel.

SMS MarketingShort CodesMobile Campaigns
2003–2005

WordPress Website Design & Launch Projects

Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.

WordPressTheme CustomizationPluginsSEO Content
2000–2005

Google AdWords Pay-Per-Click Campaign Builds

Set up and managed early Google AdWords campaigns when clicks cost pennies. Built keyword lists, wrote ad copy, and optimized landing pages — generating massive ROI before the market got competitive.

Google AdWordsPPCKeyword ResearchLanding Pages
2000–2005

Dynamic Website Development with PHP & MySQL

Built database-driven websites from scratch using PHP and MySQL — custom CMS systems, member portals, e-commerce stores, and admin dashboards. Wrote thousands of lines of backend code powering interactive business applications.

PHPMySQLCustom CMSBackend DevelopmentCoding
2001–2005

Email Newsletter & Autoresponder Systems

Built opt-in email lists with lead magnets, set up autoresponder sequences, and ran weekly newsletter campaigns that drove consistent traffic and sales for dozens of clients.

Email MarketingAutorespondersList BuildingDrip Campaigns
2000–2005

Flash Website & Multimedia Development

Designed and coded Flash-based websites with animated intros, interactive navigation, and multimedia presentations. Built ActionScript-driven applications, video players, and rich media experiences that were cutting-edge at the time.

FlashActionScriptMultimediaAnimationWeb Development
2000–2005

Craigslist Domination Campaigns

Ran daily posting campaigns across every Craigslist city and category. Built templates, rotated phone numbers and emails, and generated hundreds of local leads per week for service businesses.

CraigslistLocal MarketingTemplate SystemsLead Gen
2001–2005

Affiliate Marketing Network Projects

Built affiliate programs and recruited networks of publishers to promote client offers. Managed commission tracking, conversions, and optimized payouts for maximum reach.

Affiliate MarketingConversion TrackingPublisher Networks
2002–2005

PPC Campaigns for Local Service Businesses

Built pay-per-click campaigns for HVAC, plumbing, locksmith, and contractor businesses. Targeted high-intent emergency keywords like 'near me' and '24-hour service' when competition was almost zero.

PPCLocal ServicesEmergency KeywordsCall Tracking
2003–2005

Home Services Lead Generation Funnels

Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.

Lead GenLanding PagesHome ServicesForm Capture
2002–2005

Automotive Repair Shop Marketing Projects

Built early web presence for diesel repair shops, auto body work, and performance tuning businesses. Created service pages, coupon campaigns, and email follow-up systems that turned one-time customers into repeat clients.

Automotive MarketingCouponsService PagesEmail Follow-Up
2001–2005

Custom E-Commerce Store Development

Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing — building online stores from the ground up before Shopify or WooCommerce existed.

E-CommercePayment GatewaysShopping CartsCustom Coding
2003–2005

Social Media Profile Building & MySpace Marketing

Built customized MySpace profiles with HTML/CSS hacks, embedded music players, and branded layouts for businesses and musicians. Ran friend-adding campaigns and bulletin marketing to drive traffic and leads.

MySpaceSocial MediaProfile CustomizationBulletin Marketing
2001–2004

Custom Search Engine Submission & Optimization Tools

Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.

PHPSEO ToolsAuto-SubmissionRank TrackingCustom Scripts
2001–2005

Online Auction & eBay Storefront Projects

Built branded eBay storefronts with custom HTML templates, managed product listings at scale, and ran cross-promotion campaigns linking eBay sales to standalone e-commerce websites for repeat business.

eBayHTML TemplatesAuction MarketingCross-Promotion
2001–2005

Doctors & Dentists Lead Generation Campaigns

Built early medical and dental websites with appointment-request forms, service pages, and local search campaigns that consistently generated new patient inquiries.

Medical MarketingDental MarketingLead GenerationAppointment Forms
2002–2005

Local Bar & Nightlife Promotion Campaigns

Promoted local bars with event pages, weekly drink-special blasts, and classified/forum outreach that filled seats for live music nights, sports events, and weekend promotions.

Bar MarketingEvent PromotionEmail BlastsLocal Outreach
2003–2005

Garage Door Repair Lead Capture Campaigns

Built emergency-focused landing pages and classified ad systems for garage door companies, routing calls and form leads directly to owners for same-day service bookings.

Garage Door MarketingLanding PagesClassified AdsLead Routing