Dean SchlenkerReal-World Work Since 1995
Phoenix, Arizona - Online work since 1995
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, on site AI chat bot and AI booking systems, social media marketing and local classified posting and automated posting, local organic and organic SEO work and Google Maps.
Dean Schlenker work history
Dean Schlenker's work spans web design, email and sms outreach, custom marketing tools, on site AI chat bot and AI booking systems, social media marketing, local classified posting, automated posting, local organic SEO, organic SEO, Google Maps, SaaS, blockchain, and AI visibility.
Built rack-mounted servers, configured SMTP software, and managed dial-up and leased-line infrastructure for early email marketing, hosting, and business communication systems before commercial platforms became common.
Built opt-in email lists from scratch using website sign-up forms, guestbook entries, and forum participation. Created weekly email newsletters for local businesses - promotions and updates that drove repeat customers.
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.
Ran early Facebook ad campaigns, built business fan pages, created engagement content, tested offers, and grew local audiences through paid and organic social media work.
Rebuilt client websites with responsive design for the mobile-first era. Coded mobile-friendly navigation, touch-optimized forms, and fast-loading pages using CSS3 media queries and modern frameworks.
Built interactive front-end applications using modern JavaScript frameworks - AngularJS, Backbone, and early React. Created dashboards, booking systems, and client portals with real-time data and smooth UX.
Built custom web applications, admin dashboards, and client portals using modern JavaScript, React, and Node.js. Coded reporting tools, lead management systems, and campaign tracking platforms from scratch.
Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.
Full-stack SaaS for an HVAC/plumbing multi-location company with React frontend, Node backend, AI lead routing, and technician dispatch map.
Full-stack SaaS with GPS tracking, route optimization, driver performance analytics, and customer ETA notifications for a logistics company. React + Node.js + WebSockets.
GPT-powered service pricing + real-time availability for an HVAC installer.
Portfolio timeline
Each era page expands into the full set of completed work from that period.
1995-1999
17 documented examples from this period.
Built rack-mounted servers, configured SMTP software, and managed dial-up and leased-line infrastructure for early email marketing, hosting, and business communication systems before commercial platforms became common.
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Manual and scripted filling of 'Contact Us' forms on directories, forums, and business sites to generate direct leads. This tactic never stopped - still running daily in 2025/2026.
Hand-coded HTML websites from scratch - tables-based layouts, custom graphics, visitor counters, and guestbooks. Registered domains, configured FTP hosting, and built the first generation of business web presence for local companies.
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
Managed email marketing campaigns from list organization to delivery review. Wrote templates, handled bounce management, tracked responses, and improved campaign workflow for early online business marketing.
2000-2005
21 documented examples from this period.
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
Built AutoHotkey, iMacros, and VBA macros that auto-filled and posted ads across dozens of sites and replied in forums with signature links. One script could hit 50-100 sites per hour.
Managed local classified posting campaigns across regional boards, niche directories, and early local marketplaces. Built ad templates, posting calendars, response tracking, and lead follow-up workflows.
Built opt-in SMS marketing programs for coupons, appointment reminders, alerts, and repeat-customer communication using website and offline signup flows.
Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
2006-2010
15 documented examples from this period.
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions - building audiences from zero to thousands for local businesses.
Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality - booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries - from emergency locksmith to carpet cleaning to limo services.
Built segmented email lists, HTML email templates, and automated drip campaigns. Tested subject lines, seasonal offers, and maintenance reminder sequences to improve repeat customer communication.
2011-2015
21 documented examples from this period.
Built daily posting routines on OfferUp and similar apps with professional photos, ratings management, and local meet-up funnels - the smartphone evolution of Craigslist that still generates strong local leads.
Created full video production pipelines - filming, editing, keyword-optimized titles and descriptions - to rank in search results and convert views into qualified website leads.
Rebuilt client websites with responsive design for the mobile-first era. Coded mobile-friendly navigation, touch-optimized forms, and fast-loading pages using CSS3 media queries and modern frameworks.
Managed full social media presences across Facebook, Twitter, Instagram, and LinkedIn. Created content calendars, ran paid ad campaigns, and built engagement strategies that grew audiences and generated leads for local businesses.
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Built sophisticated email marketing funnels with behavioral triggers, lead scoring, and automated sequences. Set up welcome series, abandoned cart recovery, re-engagement campaigns, and monthly newsletters for dozens of clients.
2016-2020
20 documented examples from this period.
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
Set up DSPs (demand-side platforms), tracking pixels, and audience-data feeds to auto-buy ads across millions of sites and apps in milliseconds through real-time bidding.
Installed tracking pixels across client properties, then built rule-based campaigns that followed website visitors across the internet with personalized ads driving them back to convert.
Built custom web applications, admin dashboards, and client portals using modern JavaScript, React, and Node.js. Coded reporting tools, lead management systems, and campaign tracking platforms from scratch.
Managed Google Ads and Bing Ads campaigns across search, display, shopping, and video networks with bid strategy, negative keywords, conversion tracking, and landing page improvements.
Ran full social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Managed content creation, community engagement, influencer partnerships, and paid ad campaigns with advanced audience targeting.
2021-2026
19 documented examples from this period.
Built a home service backend where customers could sign up, request a service call, submit job details, and trigger backend notifications to the business owner for new service calls and follow-up.
Built a Shopify ecommerce website for wedding dresses and bridal fashion, including product collection structure, bridal gown category pages, conversion-focused product pages, checkout setup, image optimization, and SEO foundations for wedding dress searches.
Built a booking system for car services, including service request flow, customer intake, scheduling logic, booking management, and lead routing for transportation and vehicle-service appointments.
Building custom web applications, SaaS platforms, and dashboards using React, TypeScript, Node.js, and modern frameworks. Creating client-facing tools that automate lead management, reporting, and campaign tracking.
React + TypeScript + Node.js + Supabase platform for a marketing agency (40 clients). Real-time lead scoring, campaign ROI tracker, automated reporting.
Full-stack SaaS for an HVAC/plumbing multi-location company with React frontend, Node backend, AI lead routing, and technician dispatch map.
2021-2026
16 documented examples from this period.
Built an n8n email outreach automation system for outbound campaigns, connecting lead lists, email sequence logic, reply tracking, follow-up tasks, CRM routing, and owner notifications so prospect communication could be managed in a structured workflow.
Built an n8n outreach system for B2B lead generation, connecting prospect research, contact enrichment, message sequencing, follow-up routing, and workflow automation so outreach could run with consistent tracking and handoff.
Built custom GPT-powered bots on websites, Messenger, and SMS that qualify leads 24/7, auto-score them by behavior, and route hot prospects directly to sales teams.
Custom GPT-4o bot on website + Messenger + SMS for a mid-size brokerage (120 agents). Predictive scoring using dwell time, question depth & repeat visits. Auto-routes score >75 to agent Slack + Calendly.
Abandoned-cart bot with behavioral lead scoring (cart value + scroll depth + return visits) for a revenue tracking. SMS + Messenger sequences + instant agent hand-off.
LinkedIn + website bot for an HR-tech startup that scores leads by company size, intent signals & budget questions. Auto-books demo with AE when score ≥80.
2021-2026
16 documented examples from this period.
Modern two-way texting platforms with drip sequences, compliance tools, and 98%+ open rates. Integrated with CRM for abandoned-cart recovery, appointment booking, instant follow-up, and review request automation.
2-way MMS drip sequences + TCPA/DNC compliance scrubbing + CRM sync for a furniture retailer. 98.4% delivery rate.
Automated SMS booking confirmations, no-show reduction flows, and instant Google review requests for a 14-location dental chain.
MMS with property photos + instant 'I'm interested' reply routing to agent for a brokerage.
Running sophisticated email marketing campaigns with behavioral automation, dynamic content personalization, and AI-optimized send times. Building nurture sequences, re-engagement flows, and revenue-driving newsletters for clients.
Klaviyo flows with AI send-time optimization + dynamic content for an online course platform.
2021-2026
16 documented examples from this period.
Managing Google Ads, Facebook Ads, Instagram Ads, and LinkedIn campaigns across search, display, shopping, and video. Running advanced audience targeting, automated bidding, and conversion-optimized landing pages for maximum ROI.
Search + Shopping + Performance Max with automated bidding for a plumbing company. ROAS tracking.
Advantage+ shopping + Spark Ads using user-generated content for a skincare brand.
Conversation ads + lead forms with auto-scoring for a software company.
Full social media management across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. Content creation, community management, paid campaigns, influencer partnerships, and analytics reporting for local and national brands.
Daily Reels + trending audio + community DM automation for a local gym chain.
2024-2026
21 documented examples from this period.
Built AI search visibility strategies for client businesses using entity cleanup, structured data, useful content, source consistency, and answer-engine monitoring across ChatGPT, Gemini, Grok, and Perplexity-style discovery.
Built topical authority pages, structured data, service-area content, and entity consistency so a roofing company could be better understood by AI answer engines and traditional search systems.
Created an AI answer-engine content system for a dental practice, including service pages, FAQ structure, citations, schema, and consistent practice information across trusted sources.
Optimized entity information, structured data, source consistency, and topical content for a national brand so search engines and AI answer systems could better understand products, services, and trust signals.
Built AI content pipelines that generate SEO-optimized blog posts, social media content, and ad copy at scale.
Built a large HVAC content system with human-edited service pages, FAQs, city pages, internal links, structured data, and publishing workflow for long-term organic visibility.
2021-2026
16 documented examples from this period.
Built a custom local citation marketing tool for structured citation workflow management, NAP consistency, GPS business listings, directory tracking, Google Maps support, AI search visibility, and human-reviewed progress across local data sources.
Built a Local Authority Link Agent outreach workflow for local SEO, focused on finding relevant local link opportunities, organizing outreach targets, supporting local authority signals, and tracking relationship-based link building tied to maps, citations, and local business trust.
Managed advanced Google Business Profile work, including post scheduling, response workflows, service updates, multi-location organization, review support, and local visibility tracking.
Built a multi-location Google Business Profile management system for an HVAC company with organized posts, response workflows, service updates, location tracking, and review support.
AI-generated response templates + review request automation for a restaurant group.
Fully automated GBP posting + Q&A optimization for a dental practice.
Capabilities
Visual work
About Dean Schlenker
Dean Schlenker has helped businesses build online visibility, websites, marketing systems, and lead generation assets since 1995, with 13K+ web designs and marketing projects completed across real business categories.
Based in Phoenix, Arizona, Dean works as an internet marketing webmaster for email and sms outreach, custom marketing tools, on site AI chat bot, AI booking systems, social media marketing, local classified posting, automated posting, local organic SEO, organic SEO, and Google Maps.
Common questions
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Yes. Dean Schlenker works from Phoenix, Arizona and has built websites, local SEO assets, Google Maps support, outreach systems, marketing tools, AI chatbots, and booking systems for local and national businesses since 1995.
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.