Dean SchlenkerReal-World Work Since 1995
Full timeline - newest first
208 documented examples from 13K+ web designs and marketing projects across 11 eras, starting with today's custom AI business systems, web apps, booking tools, outreach, organic SEO, and Google Maps work, then moving back to the 1995 foundation.
2024-2026
21 documented examples from this period.
Built AI search visibility strategies for client businesses using entity cleanup, structured data, useful content, source consistency, and answer-engine monitoring across ChatGPT, Gemini, Grok, and Perplexity-style discovery.
Built topical authority pages, structured data, service-area content, and entity consistency so a roofing company could be better understood by AI answer engines and traditional search systems.
Created an AI answer-engine content system for a dental practice, including service pages, FAQ structure, citations, schema, and consistent practice information across trusted sources.
Optimized entity information, structured data, source consistency, and topical content for a national brand so search engines and AI answer systems could better understand products, services, and trust signals.
Built AI content pipelines that generate SEO-optimized blog posts, social media content, and ad copy at scale.
Built a large HVAC content system with human-edited service pages, FAQs, city pages, internal links, structured data, and publishing workflow for long-term organic visibility.
500+ pieces of ad copy & Reels scripts monthly for an e-commerce brand using AI generation.
AI system built 23 topical clusters that support AI search visibility for a contractor network.
Optimized landscaping, carpet cleaning, painting, and insulation businesses to appear in AI answers across all major platforms.
Built structured data, service content, local proof, and topical clusters to help a landscaping company appear more clearly in AI answer engines and local organic search.
Built an AI visibility system for a carpet cleaning business with structured service content, local proof, schema, citation consistency, and answer-engine monitoring.
Entity optimization across all AI platforms for a painting contractor.
Built monitoring dashboards tracking how client businesses appear across ChatGPT, Gemini, Grok, and Perplexity.
Monitors ChatGPT, Gemini, Grok, Perplexity daily for a national brand. Auto-alerts on competitive positioning.
Custom monitoring + proactive optimization playbook for a local service group.
Dashboard + weekly optimization tasks generated by AI for a home-services network.
Built a custom knowledge graph system that maps all franchise locations, services, and reviews into structured entities optimized for AI retrieval. Fed into ChatGPT, Gemini, and Perplexity.
Automated system that generates city + service landing pages pre-optimized for both Google and AI search engines. Deploys 50 pages/week with unique content, schema, and FAQ sections.
Launched a dedicated GEO service - optimizing businesses for ChatGPT, Google AI Overviews, and voice search. Traditional SEO is evolving into AI-driven search optimization. Many businesses are behind - this service fills that gap.
Built an AI marketing automation platform that handles content creation, chatbot funnels, automated ad optimization, and email sequences - all driven by AI. Cuts acquisition costs by ~25% while enabling hyper-personalized marketing at scale.
Built a complete conversion rate optimization system for a B2B SaaS - heat mapping, session replays, multivariate testing, and AI-driven recommendations. Quietly one of the highest ROI services: turning existing traffic into leads and revenue.
2021-2026
24 documented examples from this period.
Built a home service backend where customers could sign up, request a service call, submit job details, and trigger backend notifications to the business owner for new service calls and follow-up.
Built a Shopify ecommerce website for wedding dresses and bridal fashion, including product collection structure, bridal gown category pages, conversion-focused product pages, checkout setup, image optimization, and SEO foundations for wedding dress searches.
Built a turnkey classified ads website system with listings, categories, member accounts, billing, membership access, submission workflows, admin review, and local advertising structure for businesses that want to own their classified platform instead of renting several monthly tools.
Built a high power website conversion service that turns slow, bloated, or tool-dependent websites into fast static HTML pages with clean structure, better load speed, stronger crawlability, and fewer moving parts to maintain.
Built a website service booking system that can be added to existing sites, giving service businesses intake forms, scheduling, service request routing, owner notifications, customer confirmations, edit links, and follow-up paths without rebuilding the entire website.
Built a carpet cleaning booking and payment system with service selection, room and square-foot intake, scheduling, online payment flow, owner and customer notifications, sms and email follow-ups, post-job review requests, and lead tracking so a cleaning business could turn website visitors into booked jobs without depending on several rented monthly tools.
Built a car service booking and instant quote system where customers enter pickup and drop-off details, date and time, passenger count, bags, child seats, stops, return service, and airport meet-and-greet. The system calculates pricing by distance, time, vehicle type, and group size, accepts credit card payments through Authorize.Net or cash approval requests, emails the owner and customer, supports approval links for cash bookings, posts confirmed rides to Google Calendar, includes edit links for reservation changes, and sends updated confirmations after edits.
Built a booking system for car services, including service request flow, customer intake, scheduling logic, booking management, and lead routing for transportation and vehicle-service appointments.
Building custom web applications, SaaS platforms, and dashboards using React, TypeScript, Node.js, and modern frameworks. Creating client-facing tools that automate lead management, reporting, and campaign tracking.
React + TypeScript + Node.js + Supabase platform for a marketing agency (40 clients). Real-time lead scoring, campaign ROI tracker, automated reporting.
Full-stack SaaS for an HVAC/plumbing multi-location company with React frontend, Node backend, AI lead routing, and technician dispatch map.
Custom SaaS tracking TikTok/Instagram ROI, affiliate payouts, and content performance for a fashion brand network. Built in 6 weeks.
Built decentralized applications, smart contract interfaces, crypto payment systems, NFT platforms, and blockchain-integrated websites. Coded Web3 wallets, token dashboards, and DeFi project front-ends.
ERC-721 NFTs on Polygon with staking, loyalty rewards, and smart-contract gated access to classes. Web3 wallet login integration.
Built payment dApp + smart contracts (USDC + ETH) with instant settlement and on-chain receipts for a luxury watch retailer.
React + Web3.js frontend + smart-contract staking UI with real-time APY calculator for a new DeFi protocol.
Designing and coding modern websites using React, WordPress, and custom frameworks with lead capture, booking systems, and analytics.
React + TypeScript + AI chatbot + instant quote calculator built for a solar installer.
Custom booking system + GBP integration built on WordPress + Elementor with AI scheduling.
Built an internal React-based site builder tool used to deploy 60+ client websites rapidly with consistent design systems.
Built a full DAO governance platform with on-chain proposal creation, token-weighted voting, and treasury management on Ethereum. React + ethers.js frontend with Snapshot integration.
Full-stack SaaS with GPS tracking, route optimization, driver performance analytics, and customer ETA notifications for a logistics company. React + Node.js + WebSockets.
Built a complete digital revenue system - conversion-optimized React website, multi-step booking funnels, automated email/SMS sequences, and analytics dashboard. Not just 'design' but a system that generates leads and revenue.
Built a full-stack e-commerce platform with AI-powered product recommendations, dynamic pricing, personalized landing pages, and conversion tracking. 73% of customers expect personalized experiences - this system delivered.
2021-2026
18 documented examples from this period.
Built an n8n email outreach automation system for outbound campaigns, connecting lead lists, email sequence logic, reply tracking, follow-up tasks, CRM routing, and owner notifications so prospect communication could be managed in a structured workflow.
Built a social media agent workflow for planning posts, drafting platform-ready content, organizing offers, preparing captions, and supporting repeatable social media marketing without paying for several separate monthly tools.
Built a private off-network AI chat system with custom modes for business knowledge, lead intake, internal support, content drafting, and guided workflows so a company could use its own AI assistant without depending on a monthly public chatbot setup for every task.
Built an n8n outreach system for B2B lead generation, connecting prospect research, contact enrichment, message sequencing, follow-up routing, and workflow automation so outreach could run with consistent tracking and handoff.
Built custom GPT-powered bots on websites, Messenger, and SMS that qualify leads 24/7, auto-score them by behavior, and route hot prospects directly to sales teams.
Custom GPT-4o bot on website + Messenger + SMS for a mid-size brokerage (120 agents). Predictive scoring using dwell time, question depth & repeat visits. Auto-routes score >75 to agent Slack + Calendly.
Abandoned-cart bot with behavioral lead scoring (cart value + scroll depth + return visits) for a revenue tracking. SMS + Messenger sequences + instant agent hand-off.
LinkedIn + website bot for an HR-tech startup that scores leads by company size, intent signals & budget questions. Auto-books demo with AE when score ≥80.
Deployed AI chatbots on contractor websites that instantly quote services, book appointments, and qualify emergency vs. routine calls - capturing leads 24/7.
Chatbot that quotes instantly, books emergency slots with on-call tech for a plumbing company.
GPT-powered service pricing + real-time availability for an HVAC installer.
Routes leads by zip code + technician availability for an 18-truck service fleet.
GPT-4 chatbot for an insurance agency that collects policy details conversationally, compares carriers in real-time, and delivers instant quotes via SMS. Integrated with agency CRM for seamless handoff.
Voice + text AI ordering system for a fast-casual chain. Handles modifications, suggests upsells based on order history, and processes payments. Deployed on website, app, and phone IVR.
Built internal AI tools using OpenAI and open-source LLMs (LLaMA, Mistral) that analyze CRM data, generate sales reports, draft outreach emails, and summarize customer interactions - replacing hours of manual work with one-click AI workflows.
Designed multi-agent systems where specialized AI agents handle lead qualification, content generation, ad copy creation, and campaign reporting autonomously. Agents communicate via tool-calling chains and escalate edge cases to humans.
Built retrieval-augmented generation (RAG) chatbots that ingest client documentation, SOPs, and product catalogs into vector databases, then answer customer and employee questions with source-cited, hallucination-minimized responses.
End-to-end automation pipelines that use LLMs to generate blog posts, social media content, email sequences, and ad variations at scale - with human-in-the-loop review, brand-voice fine-tuning, and scheduled multi-channel publishing.
2021-2026
17 documented examples from this period.
Built B2B cold outreach workflows using SMS and email, including prospect list organization, message sequencing, reply handling, follow-up tasks, owner notifications, and CRM-style tracking so outreach can be managed without stacking multiple monthly platforms.
Modern two-way texting platforms with drip sequences, compliance tools, and 98%+ open rates. Integrated with CRM for abandoned-cart recovery, appointment booking, instant follow-up, and review request automation.
2-way MMS drip sequences + TCPA/DNC compliance scrubbing + CRM sync for a furniture retailer. 98.4% delivery rate.
Automated SMS booking confirmations, no-show reduction flows, and instant Google review requests for a 14-location dental chain.
MMS with property photos + instant 'I'm interested' reply routing to agent for a brokerage.
Running sophisticated email marketing campaigns with behavioral automation, dynamic content personalization, and AI-optimized send times. Building nurture sequences, re-engagement flows, and revenue-driving newsletters for clients.
Klaviyo flows with AI send-time optimization + dynamic content for an online course platform.
7-stage win-back sequence with personalized video + discount tiers for a churning SaaS company.
AI-optimized send times + dynamic product recommendations powering a weekly newsletter for an e-commerce brand.
End-to-end systems combining TikTok video
Full funnel: TikTok
Instagram Ads
Google Ads
Targeted lapsed-member SMS campaign with personalized offers and one-tap rejoin links for a fitness chain. 3-message sequence over 10 days with urgency triggers.
Built a post-purchase automation system combining thank-you emails, shipping updates via SMS, review requests, and loyalty point notifications for a DTC supplement brand.
Migrated clients from outdated email systems to modern platforms - Klaviyo, ActiveCampaign, and Mailchimp. Set up domain authentication (SPF, DKIM, DMARC), list segmentation, template libraries, and automated welcome sequences. Deployed within 2 weeks with zero subscriber loss.
Built and deployed a full enterprise email marketing infrastructure for a multi-brand retailer - dedicated sending IPs, warm-up sequences, inbox placement monitoring, suppression list management, and A/B tested template systems.
2021-2026
16 documented examples from this period.
Managing Google Ads, Facebook Ads, Instagram Ads, and LinkedIn campaigns across search, display, shopping, and video. Running advanced audience targeting, automated bidding, and conversion-optimized landing pages for maximum ROI.
Search + Shopping + Performance Max with automated bidding for a plumbing company. ROAS tracking.
Advantage+ shopping + Spark Ads using user-generated content for a skincare brand.
Conversation ads + lead forms with auto-scoring for a software company.
Full social media management across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. Content creation, community management, paid campaigns, influencer partnerships, and analytics reporting for local and national brands.
Daily Reels + trending audio + community DM automation for a local gym chain.
3x weekly posts + comment engagement system for a B2B consulting firm.
60-second problem-solution hooks driving to AI chatbot for a home-services brand.
Produced daily TikTok, YouTube Shorts, and Instagram Reels content with trending audio, hooks, and CTAs driving leads through bio links and DM automation.
365 Reels with trending audio + CTA to chatbot for a car dealership.
short-form 'before/after' transformation series driving DM bookings for a beauty salon.
Built a short-form video campaign for a roofing brand with YouTube Shorts, local service topics, creative testing, lead routing, and reporting.
High-CPC Google Ads campaign for a personal injury attorney targeting 'car accident lawyer' and 'slip and fall attorney' keywords. Built dedicated landing pages with live chat.
Dog grooming and daycare brand leveraging pet content trends - grooming transformations, funny reactions, and 'day in the life' clips. Built DM-to-booking automation.
Built a complete social commerce pipeline where customers buy directly inside Instagram and TikTok - shoppable posts, in-app checkout, product tagging, and live shopping events. People buy directly on social platforms now - this system captured that shift.
Built content and ad systems optimized for how people actually search now - full questions like 'best gym near me with no contract' instead of keywords. Optimized for intent, not just terms. Deployed across Google, AI platforms, and voice search.
2021-2026
18 documented examples from this period.
Built a custom local citation marketing tool for structured citation workflow management, NAP consistency, GPS business listings, directory tracking, Google Maps support, AI search visibility, and human-reviewed progress across local data sources.
Built a Local Maps Citation Manager for tracking business listings, NAP consistency, directory status, Google Maps support, citation cleanup, local data gaps, and progress across map and local search visibility work.
Built SEO outreach workflows for local map ranking, connecting citation checks, local authority targets, outreach lists, business profile support, review and reputation signals, and follow-up tracking so local businesses could build stronger Google Maps visibility.
Built a Local Authority Link Agent outreach workflow for local SEO, focused on finding relevant local link opportunities, organizing outreach targets, supporting local authority signals, and tracking relationship-based link building tied to maps, citations, and local business trust.
Managed advanced Google Business Profile work, including post scheduling, response workflows, service updates, multi-location organization, review support, and local visibility tracking.
Built a multi-location Google Business Profile management system for an HVAC company with organized posts, response workflows, service updates, location tracking, and review support.
AI-generated response templates + review request automation for a restaurant group.
Fully automated GBP posting + Q&A optimization for a dental practice.
Today's version includes AI monitoring of review sites, social listening, automated response systems, and proactive Google Business Profile management.
AI monitors Google, Yelp, Facebook and generates personalized 5-star replies in <3 minutes for a hotel chain.
Real-time negative mention alerts + proactive GBP posts for a restaurant group.
AI system that monitors and counters competitor review attacks for a local law firm.
Deployed the complete winning marketing stack: Google Maps SEO, Google Ads, review generation, local SEO pages, Facebook Ads, AI chatbot lead capture, and retargeting ads - all in one dashboard.
Connected Google Maps SEO, Google Ads, reviews, local SEO pages, Facebook lead ads, AI chatbot support, retargeting, and reporting in one dashboard for an HVAC company.
Built an integrated local marketing system for a plumbing company with Maps support, paid ads, review workflow, service pages, chatbot support, retargeting, and reporting.
Full 7-channel system with unified analytics for a restaurant group.
Took a 2.9-star auto dealership to 4.7 stars in 8 months with AI-powered review response, negative review resolution workflows, and a systematic happy-customer review request funnel.
Built a multi-channel local marketing system for an electrician business, combining Maps SEO, Google Ads, review workflow, local pages, Facebook lead ads, AI chatbot support, retargeting, and reporting.
2016-2020
20 documented examples from this period.
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
Set up DSPs (demand-side platforms), tracking pixels, and audience-data feeds to auto-buy ads across millions of sites and apps in milliseconds through real-time bidding.
Installed tracking pixels across client properties, then built rule-based campaigns that followed website visitors across the internet with personalized ads driving them back to convert.
Built custom web applications, admin dashboards, and client portals using modern JavaScript, React, and Node.js. Coded reporting tools, lead management systems, and campaign tracking platforms from scratch.
Managed Google Ads and Bing Ads campaigns across search, display, shopping, and video networks with bid strategy, negative keywords, conversion tracking, and landing page improvements.
Ran full social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Managed content creation, community engagement, influencer partnerships, and paid ad campaigns with advanced audience targeting.
Implemented full marketing automation stacks with CRM integration. Built lead scoring workflows, automated email sequences, drip campaigns, and sales pipeline dashboards that nurtured leads and closed deals faster.
Built advanced SMS marketing systems with two-way texting, MMS image campaigns, automated appointment reminders, and promotional blast sequences. Integrated with CRMs for trigger-based messaging and compliance management.
Built websites and web applications for blockchain startups, crypto trading platforms, and token launch projects. Coded landing pages, whitepaper sites, ICO countdown timers, and wallet integration interfaces.
Built full e-commerce stores on WordPress with WooCommerce - product catalogs, payment processing, shipping integrations, and abandoned cart recovery emails that turned browsers into buyers.
Ran advanced GMB optimization with weekly posts, photo updates, Q&A seeding, and Local Services Ads. Combined organic Maps ranking with paid local ads to improve visibility in the entire local search results page.
Built and coded chatbot flows for client websites and Facebook Messenger. Created conversational AI that qualified visitors, booked appointments, and captured leads 24/7 without human intervention.
Built Google Ads campaigns for HVAC and plumbing contractors targeting emergency and seasonal service searches. Managed Local Services Ads, call-focused campaigns, budget pacing, and landing pages.
Produced daily short-form video content for landscaping, sandblasting, and flooring businesses. Before-and-after transformations, job site clips, and customer reactions generating measurable local views and direct inquiries.
Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.
Managed end-to-end ICO/token launch campaigns including whitepaper design, Telegram community building, bounty programs, and crypto influencer outreach. Built pre-sale landing pages and smart contract integration for token distribution.
Built progressive web apps with offline support, push notifications, and app-like experiences for service businesses. Deployed installable web apps that worked on any device without app store submissions.
Built CRO programs for service businesses and ecommerce stores using analytics, heat mapping, session review, testing plans, and form or checkout improvements.
Implemented full analytics stacks with Google Analytics, Tag Manager, conversion tracking, and custom dashboards. Built data pipelines that connected ad spend to revenue, enabling real-time ROI decisions - because 73% of customers expect personalized experiences backed by data.
Combined website/funnel building, SEO, paid ads, email automation, and analytics into unified revenue engines for local businesses. Delivered end-to-end marketing systems where every channel fed the next - the predecessor to today's 7-channel stack.
2011-2015
21 documented examples from this period.
Built daily posting routines on OfferUp and similar apps with professional photos, ratings management, and local meet-up funnels - the smartphone evolution of Craigslist that still generates strong local leads.
Created full video production pipelines - filming, editing, keyword-optimized titles and descriptions - to rank in search results and convert views into qualified website leads.
Rebuilt client websites with responsive design for the mobile-first era. Coded mobile-friendly navigation, touch-optimized forms, and fast-loading pages using CSS3 media queries and modern frameworks.
Managed full social media presences across Facebook, Twitter, Instagram, and LinkedIn. Created content calendars, ran paid ad campaigns, and built engagement strategies that grew audiences and generated leads for local businesses.
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Built sophisticated email marketing funnels with behavioral triggers, lead scoring, and automated sequences. Set up welcome series, abandoned cart recovery, re-engagement campaigns, and monthly newsletters for dozens of clients.
Built dozens of custom WordPress websites with child themes, custom post types, advanced custom fields, and client-specific plugins. Delivered complete business websites with blogs, portfolios, and lead capture systems.
Built and tested landing pages with analytics, heat mapping, form review, headline testing, and layout improvements to increase qualified leads from existing traffic.
Expanded local Maps campaigns with photo updates, Q&A management, post publishing, review workflows, citation support, and service-area content to improve Local Pack visibility.
Deployed SMS systems for contractors, including appointment reminders, maintenance offers, review request messages, and follow-up sequences tied to completed service calls.
Produced before-and-after video content for landscaping, carpet cleaning, painting, and flooring businesses. Published to YouTube with local SEO titles and embedded on service pages to increase conversions.
Built Facebook ad campaigns with lead forms for HVAC, plumbing, and home service contractors. Targeted homeowners by zip code with seasonal promotions - furnace tune-ups in fall, AC installs in spring.
Built city-specific service pages for contractors serving multiple areas. Each page targeted '[service] + [city]' keywords with unique content, local schema markup, and embedded Google Maps.
Built interactive front-end applications using modern JavaScript frameworks - AngularJS, Backbone, and early React. Created dashboards, booking systems, and client portals with real-time data and smooth UX.
Built online stores using WooCommerce and custom e-commerce solutions. Implemented product catalogs, payment processing, shipping integrations, inventory management, and abandoned cart recovery that turned browsers into buyers.
Designed and coded app download landing pages with App Store and Google Play links, QR codes, SMS-to-download flows, and pre-launch email capture pages.
Optimized Yelp, Google, Facebook, and industry review profiles with better business details, response strategy, review request workflows, and reputation monitoring.
Launched responsive websites, Google Maps optimization, and PPC campaigns for medical and dental practices to increase appointment calls and new-patient form submissions.
Built call-first Google Ads funnels, city landing pages, and review-generation workflows for garage door repair businesses, driving high-intent emergency leads at scale.
Rebuilt a Shopify store with slow load times, broken checkout flow, weak navigation, and missing SEO basics. Improved product pages, collections, image handling, metadata, and checkout usability.
Built turnkey Shopify stores from scratch - domain setup, theme customization, product catalog, payment gateway, shipping rules, tax configuration, and SEO foundation. Delivered fully operational online stores ready to sell on day one with training for the business owner.
2006-2010
15 documented examples from this period.
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions - building audiences from zero to thousands for local businesses.
Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality - booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries - from emergency locksmith to carpet cleaning to limo services.
Built segmented email lists, HTML email templates, and automated drip campaigns. Tested subject lines, seasonal offers, and maintenance reminder sequences to improve repeat customer communication.
Ran early Facebook ad campaigns, built business fan pages, created engagement content, tested offers, and grew local audiences through paid and organic social media work.
Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures - delivering dozens of sites per year.
Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches - moving businesses into the Local 3-Pack.
Launched SMS marketing programs for contractors, auto shops, and cleaning companies. Built opt-in lists, sent promotional text blasts, appointment reminders, and seasonal offers - getting 95%+ open rates on every send.
Built SEO campaigns for locksmith and emergency service businesses targeting high-intent keywords. Created city-specific landing pages and call tracking systems that generated immediate phone leads.
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
Built interactive web applications using jQuery and AJAX - dynamic content loading, real-time form validation, image galleries, and single-page experiences. Pushed websites beyond static pages into true web applications.
Built a custom PHP/MySQL CRM system for a multi-location service company. Tracked leads from first contact to sale, automated follow-up emails, and generated monthly ROI reports - replacing spreadsheets with a real tool.
Produced and optimized video content for early YouTube marketing - service demos, customer testimonials, and how-to tutorials. Embedded videos on client sites and ran video SEO to rank in blended Google results.
2000-2005
21 documented examples from this period.
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
Built AutoHotkey, iMacros, and VBA macros that auto-filled and posted ads across dozens of sites and replied in forums with signature links. One script could hit 50-100 sites per hour.
Managed local classified posting campaigns across regional boards, niche directories, and early local marketplaces. Built ad templates, posting calendars, response tracking, and lead follow-up workflows.
Built opt-in SMS marketing programs for coupons, appointment reminders, alerts, and repeat-customer communication using website and offline signup flows.
Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Built database-driven websites with PHP and MySQL, including custom CMS systems, member portals, ecommerce stores, admin dashboards, and backend tools for business operations.
Built opt-in email lists with lead magnets, set up autoresponder sequences, and ran weekly newsletter campaigns that drove consistent traffic and sales for dozens of clients.
Designed and coded Flash-based websites with animated intros, interactive navigation, and multimedia presentations. Built ActionScript-driven applications, video players, and rich media experiences that were cutting-edge at the time.
Managed local marketplace posting campaigns with organized templates, posting schedules, lead tracking, phone and email routing, and follow-up systems for service businesses.
Built affiliate programs and recruited networks of publishers to promote client offers. Managed commission tracking, conversions, and optimized payouts for maximum reach.
Built pay-per-click campaigns for HVAC, plumbing, locksmith, and contractor businesses. Targeted high-intent emergency keywords like 'near me' and '24-hour service' when competition was almost zero.
Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.
Built early web presence for diesel repair shops, auto body work, and performance tuning businesses. Created service pages, coupon campaigns, and email follow-up systems that turned one-time customers into repeat clients.
Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing - building online stores from the ground up before Shopify or WooCommerce existed.
Built customized MySpace profiles with HTML and CSS profile customization, embedded media, branded layouts, and early social content for businesses and musicians. Managed profile updates, audience building, and traffic tracking for early social media campaigns.
Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.
Built branded eBay storefronts with custom HTML templates, managed product listings at scale, and ran cross-promotion campaigns linking eBay sales to standalone e-commerce websites for repeat business.
Built early medical and dental websites with appointment-request forms, service pages, and local search campaigns that consistently generated new patient inquiries.
Promoted local bars with event pages, weekly drink-special blasts, and classified/forum outreach that filled seats for live music nights, sports events, and weekend promotions.
Built emergency-focused landing pages and classified ad systems for garage door companies, routing calls and form leads directly to owners for same-day service bookings.
1995-1999
17 documented examples from this period.
Built rack-mounted servers, configured SMTP software, and managed dial-up and leased-line infrastructure for early email marketing, hosting, and business communication systems before commercial platforms became common.
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Manual and scripted filling of 'Contact Us' forms on directories, forums, and business sites to generate direct leads. This tactic never stopped - still running daily in 2025/2026.
Hand-coded HTML websites from scratch - tables-based layouts, custom graphics, visitor counters, and guestbooks. Registered domains, configured FTP hosting, and built the first generation of business web presence for local companies.
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
Managed email marketing campaigns from list organization to delivery review. Wrote templates, handled bounce management, tracked responses, and improved campaign workflow for early online business marketing.
Built and managed banner ad networks, swapping impressions across partner sites. Created animated GIF banners and tracked click-through rates manually - the original display advertising before Google AdSense existed.
Managed early online community marketing through Usenet groups, discussion boards, and topic-based forums. Built business visibility with profile links, useful posts, and direct response tracking.
Ran marketing campaigns inside AOL chat rooms, keyword directories, and CompuServe forums. Built member profiles with business links and used instant messaging for direct lead outreach.
Ran bulletin board systems (BBS) and posted on early web forums to build community and capture leads. Managed threaded discussions and used signature files as persistent advertising.
Submitted business listings to every early web directory and portal - Yahoo Directory, DMOZ, and hundreds of niche indexes. Built the first generation of online citations that would later become the foundation of local SEO.
Built opt-in email lists from scratch using website sign-up forms, guestbook entries, and forum participation. Created weekly email newsletters for local businesses - promotions and updates that drove repeat customers.
Used ICQ messaging and IRC chat channels to build business contacts, share promotions, and drive traffic to client websites. Managed channel presence and automated greeting messages for lead capture.
Created and managed web rings - networks of related sites linked together in a circular navigation pattern. Built traffic-sharing communities that drove visitors between partner sites before search engines dominated discovery.
Built interactive website features using JavaScript and DHTML - image rollovers, dropdown menus, form validation, and animated elements. Pushed the boundaries of what browsers could do before CSS was widely supported.
Built one of the earliest online storefronts using Perl CGI scripts for shopping cart, order processing, and basic inventory. Integrated credit card processing via phone verification before secure online payment gateways existed.
Optimized client websites for early search engines including AltaVista, Excite, Lycos, Yahoo, and later Google. Improved page titles, meta descriptions, headings, internal links, and content structure by hand.
Common questions
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Dean Schlenker portfolio and marketing project history is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.