Custom Server-Farm & Network Builds
Built rack-mounted servers, installed custom SMTP software, and ran dedicated dial-up and leased-line networks for bulk promotional email — the original email marketing engine before commercial tools existed.
Full timeline
Dean Schlenker Work Portfolio Since 1995
190 real-world projects across 11 eras of online business work.
1995–1999
Infrastructure & Bulk Outreach
17 real-world projects from this period.
Hosting Server + Custom Outreach Software
Self-hosted email servers combined with in-house scripts that pulled email lists from newsgroups and directories, then fired automated follow-ups. Many businesses ran these from basements or colocation facilities.
Website Contact-Form Submission Campaigns
Manual and scripted filling of 'Contact Us' forms on directories, forums, and business sites to generate direct leads. This tactic never stopped — still running daily in 2025/2026.
Static HTML Website Design & Development
Hand-coded HTML websites from scratch — tables-based layouts, custom graphics, visitor counters, and guestbooks. Registered domains, configured FTP hosting, and built the first generation of business web presence for local companies.
Custom CGI & Perl Script Development
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
Bulk Email Marketing Campaign Management
Managed large-scale email marketing campaigns from list building to delivery optimization. Wrote custom email templates, managed bounce handling, and tracked response rates manually — running thousands of sends per day.
Banner Ad Network & Link Exchange Projects
Built and managed banner ad networks, swapping impressions across partner sites. Created animated GIF banners and tracked click-through rates manually — the original display advertising before Google AdSense existed.
Usenet & Newsgroup Marketing Campaigns
Posted promotional content across thousands of Usenet newsgroups with signature links and embedded offers. Built custom scripts to auto-post across targeted groups and harvest reply leads.
AOL & CompuServe Keyword Campaigns
Ran marketing campaigns inside AOL chat rooms, keyword directories, and CompuServe forums. Built member profiles with business links and used instant messaging for direct lead outreach.
Dial-Up BBS & Early Forum Lead Generation
Ran bulletin board systems (BBS) and posted on early web forums to build community and capture leads. Managed threaded discussions and used signature files as persistent advertising.
Early Directory & Portal Submission Projects
Submitted business listings to every early web directory and portal — Yahoo Directory, DMOZ, and hundreds of niche indexes. Built the first generation of online citations that would later become the foundation of local SEO.
Email Newsletter List Building & Campaigns
Built opt-in email lists from scratch using website sign-up forms, guestbook entries, and forum participation. Created weekly email newsletters for local businesses — promotions and updates that drove repeat customers.
ICQ & IRC Chat Channel Marketing
Used ICQ messaging and IRC chat channels to build business contacts, share promotions, and drive traffic to client websites. Managed channel presence and automated greeting messages for lead capture.
Web Ring & Link Network Projects
Created and managed web rings — networks of related sites linked together in a circular navigation pattern. Built traffic-sharing communities that drove visitors between partner sites before search engines dominated discovery.
Custom JavaScript & DHTML Interactive Websites
Built interactive website features using JavaScript and DHTML — image rollovers, dropdown menus, form validation, and animated elements. Pushed the boundaries of what browsers could do before CSS was widely supported.
Custom E-Commerce Storefront with CGI Shopping Cart
Built one of the earliest online storefronts using Perl CGI scripts for shopping cart, order processing, and basic inventory. Integrated credit card processing via phone verification before secure online payment gateways existed.
Multi-Site SEO & Meta-Tag Optimization
Optimized dozens of client websites for AltaVista, Excite, Lycos, and early Yahoo by hand-crafting meta tags, keyword density, and doorway pages — the original SEO playbook before Google changed the game.
2000–2005
Automation & Classified Explosion
20 real-world projects from this period.
Custom Macro & Script Builds for Mass Posting
Built AutoHotkey, iMacros, and VBA macros that auto-filled and posted ads across dozens of sites and replied in forums with signature links. One script could hit 50–100 sites per hour.
Bulk Classified Ad Blasting Campaigns
Ran scripts and manual copy-paste campaigns posting identical ads on every free regional board, niche classifieds, and early aggregators — blanketing the internet with client offers.
SMS Text-Message Marketing Campaigns
Built opt-in lists via websites and print using 5- or 6-digit short codes. Sent coupon blasts and alerts — the first legal, high-open-rate mobile marketing channel.
WordPress Website Design & Launch Projects
Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.
Google AdWords Pay-Per-Click Campaign Builds
Set up and managed early Google AdWords campaigns when clicks cost pennies. Built keyword lists, wrote ad copy, and optimized landing pages — generating massive ROI before the market got competitive.
Dynamic Website Development with PHP & MySQL
Built database-driven websites from scratch using PHP and MySQL — custom CMS systems, member portals, e-commerce stores, and admin dashboards. Wrote thousands of lines of backend code powering interactive business applications.
Email Newsletter & Autoresponder Systems
Built opt-in email lists with lead magnets, set up autoresponder sequences, and ran weekly newsletter campaigns that drove consistent traffic and sales for dozens of clients.
Flash Website & Multimedia Development
Designed and coded Flash-based websites with animated intros, interactive navigation, and multimedia presentations. Built ActionScript-driven applications, video players, and rich media experiences that were cutting-edge at the time.
Craigslist Domination Campaigns
Ran daily posting campaigns across every Craigslist city and category. Built templates, rotated phone numbers and emails, and generated hundreds of local leads per week for service businesses.
Affiliate Marketing Network Projects
Built affiliate programs and recruited networks of publishers to promote client offers. Managed commission tracking, conversions, and optimized payouts for maximum reach.
PPC Campaigns for Local Service Businesses
Built pay-per-click campaigns for HVAC, plumbing, locksmith, and contractor businesses. Targeted high-intent emergency keywords like 'near me' and '24-hour service' when competition was almost zero.
Home Services Lead Generation Funnels
Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.
Automotive Repair Shop Marketing Projects
Built early web presence for diesel repair shops, auto body work, and performance tuning businesses. Created service pages, coupon campaigns, and email follow-up systems that turned one-time customers into repeat clients.
Custom E-Commerce Store Development
Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing — building online stores from the ground up before Shopify or WooCommerce existed.
Social Media Profile Building & MySpace Marketing
Built customized MySpace profiles with HTML/CSS hacks, embedded music players, and branded layouts for businesses and musicians. Ran friend-adding campaigns and bulletin marketing to drive traffic and leads.
Custom Search Engine Submission & Optimization Tools
Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.
Online Auction & eBay Storefront Projects
Built branded eBay storefronts with custom HTML templates, managed product listings at scale, and ran cross-promotion campaigns linking eBay sales to standalone e-commerce websites for repeat business.
Doctors & Dentists Lead Generation Campaigns
Built early medical and dental websites with appointment-request forms, service pages, and local search campaigns that consistently generated new patient inquiries.
Local Bar & Nightlife Promotion Campaigns
Promoted local bars with event pages, weekly drink-special blasts, and classified/forum outreach that filled seats for live music nights, sports events, and weekend promotions.
Garage Door Repair Lead Capture Campaigns
Built emergency-focused landing pages and classified ad systems for garage door companies, routing calls and form leads directly to owners for same-day service bookings.
2006–2010
Social & Reputation Projects
15 real-world projects from this period.
Online Reputation Management Services
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites — often powered by WordPress.
Social Media Marketing & Profile Network Builds
Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions — building audiences from zero to thousands for local businesses.
Custom WordPress Theme & Plugin Development
Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality — booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.
Google Maps & Local SEO Optimization Projects
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns — pushing client businesses into the Local 3-Pack for the first time.
PPC Campaign Management & Scaling
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries — from emergency locksmith to carpet cleaning to limo services.
Email Marketing Platform Builds & Campaigns
Built segmented email lists, HTML email templates, and automated drip campaigns. Ran A/B tested subject lines, seasonal promotions, and maintenance reminder sequences that doubled open rates and drove repeat business.
Facebook Advertising & Fan Page Growth Campaigns
Ran early Facebook ad campaigns when CPMs were dirt cheap. Built fan pages to thousands of followers with engagement tactics, contests, and viral sharing mechanics that drove massive organic reach.
Full Website Development & Redesign Projects
Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures — delivering dozens of sites per year.
HVAC & Plumbing Local Maps Ranking Projects
Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches — moving businesses into the Local 3-Pack.
SMS Marketing Campaigns for Service Businesses
Launched SMS marketing programs for contractors, auto shops, and cleaning companies. Built opt-in lists, sent promotional text blasts, appointment reminders, and seasonal offers — getting 95%+ open rates on every send.
Locksmith & Emergency Service SEO Projects
Built SEO campaigns for locksmith and emergency service businesses targeting high-intent keywords. Created city-specific landing pages and call tracking systems that generated immediate phone leads.
Automotive Shop Google Maps & PPC Projects
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
jQuery & AJAX Web Application Development
Built interactive web applications using jQuery and AJAX — dynamic content loading, real-time form validation, image galleries, and single-page experiences. Pushed websites beyond static pages into true web applications.
Custom CRM & Lead Tracking Web Application
Built a custom PHP/MySQL CRM system for a multi-location service company. Tracked leads from first contact to sale, automated follow-up emails, and generated monthly ROI reports — replacing spreadsheets with a real tool.
Video Marketing & YouTube Channel Launch Projects
Produced and optimized video content for early YouTube marketing — service demos, customer testimonials, and how-to tutorials. Embedded videos on client sites and ran video SEO to rank in blended Google results.
2011–2015
Mobile & Video Era
21 real-world projects from this period.
Mobile Classified App Posting & Management
Built daily posting routines on OfferUp and similar apps with professional photos, ratings management, and local meet-up funnels — the smartphone evolution of Craigslist that still generates massive local leads.
YouTube Channel + Video SEO Builds
Created full video production pipelines — filming, editing, keyword-optimized titles and descriptions — to rank in search results and convert views into qualified website leads.
Responsive Website Design & Development
Rebuilt client websites with responsive design for the mobile-first era. Coded mobile-friendly navigation, touch-optimized forms, and fast-loading pages using CSS3 media queries and modern frameworks.
Social Media Management & Advertising
Managed full social media presences across Facebook, Twitter, Instagram, and LinkedIn. Created content calendars, ran paid ad campaigns, and built engagement strategies that grew audiences and generated leads for local businesses.
PPC Campaign Scaling & Google Ads Certification
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Email Marketing Automation & Funnel Builds
Built sophisticated email marketing funnels with behavioral triggers, lead scoring, and automated sequences. Set up welcome series, abandoned cart recovery, re-engagement campaigns, and monthly newsletters for dozens of clients.
Custom WordPress Website Development
Built dozens of custom WordPress websites with child themes, custom post types, advanced custom fields, and client-specific plugins. Delivered complete business websites with blogs, portfolios, and lead capture systems.
Landing Page & Conversion Rate Optimization
Built high-converting landing pages with A/B testing, heat mapping, and funnel analytics. Optimized headlines, CTAs, form fields, and layouts to squeeze maximum leads from every visitor.
Google Business Profile & Maps Ranking Projects
Expanded local Maps campaigns with photo uploads, Q&A management, post publishing, and review velocity strategies. Moved dozens of businesses into the coveted Google Local 3-Pack.
SMS Marketing Systems for Contractors
Deployed text message marketing systems for HVAC, plumbing, and cleaning companies — appointment reminders, promotional blasts, and automated review request texts sent after completed service calls. Reduced no-shows by 60%+.
Home Services Video Marketing Projects
Produced before-and-after video content for landscaping, carpet cleaning, painting, and flooring businesses. Published to YouTube with local SEO titles and embedded on service pages to increase conversions.
Contractor Facebook Ad Lead Generation
Built Facebook ad campaigns with lead forms for HVAC, plumbing, and home service contractors. Targeted homeowners by zip code with seasonal promotions — furnace tune-ups in fall, AC installs in spring.
City Page SEO for Multi-Area Service Businesses
Built city-specific service pages for contractors serving multiple areas. Each page targeted '[service] + [city]' keywords with unique content, local schema markup, and embedded Google Maps.
JavaScript & Front-End Application Development
Built interactive front-end applications using modern JavaScript frameworks — AngularJS, Backbone, and early React. Created dashboards, booking systems, and client portals with real-time data and smooth UX.
E-Commerce Website Builds & WooCommerce
Built online stores using WooCommerce and custom e-commerce solutions. Implemented product catalogs, payment processing, shipping integrations, inventory management, and abandoned cart recovery that turned browsers into buyers.
Mobile App Landing Pages & Download Funnels
Designed and coded app download landing pages with App Store/Google Play deep links, QR codes, and SMS-to-download funnels. Built pre-launch email capture pages that generated thousands of day-one downloads.
Yelp & Review Platform Optimization Projects
Optimized Yelp business profiles, responded to reviews strategically, and built review generation systems across Google, Facebook, and industry-specific platforms. Turned 3-star businesses into 4.5+ star brands.
Doctor & Dentist Practice Growth Campaigns
Launched responsive websites, Google Maps optimization, and PPC campaigns for medical and dental practices to increase appointment calls and new-patient form submissions.
Garage Door Repair PPC & Local SEO Systems
Built call-first Google Ads funnels, city landing pages, and review-generation workflows for garage door repair businesses, driving high-intent emergency leads at scale.
Shopify Store Cleanup & Performance Optimization
Took over a poorly built Shopify store with slow load times, broken checkout, and zero SEO. Rebuilt product pages, fixed navigation, optimized images, implemented proper collections, and rewrote all meta data. → 3.8× increase in conversions, page load dropped from 8s to 1.9s, revenue doubled in 90 days.
Complete Shopify Store Setup & Launch Service
Built turnkey Shopify stores from scratch — domain setup, theme customization, product catalog, payment gateway, shipping rules, tax configuration, and SEO foundation. Delivered fully operational online stores ready to sell on day one with training for the business owner.
2016–2020
Automation & Short-Form Scale
20 real-world projects from this period.
Instagram & TikTok Short-Video Campaigns
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
Programmatic Advertising Stack Builds
Set up DSPs (demand-side platforms), tracking pixels, and audience-data feeds to auto-buy ads across millions of sites and apps in milliseconds through real-time bidding.
Retargeting & Remarketing Automation
Installed tracking pixels across client properties, then built rule-based campaigns that followed website visitors across the internet with personalized ads driving them back to convert.
Custom Web Application & Dashboard Development
Built custom web applications, admin dashboards, and client portals using modern JavaScript, React, and Node.js. Coded reporting tools, lead management systems, and campaign tracking platforms from scratch.
PPC Campaign Management at Scale
Managed high-budget Google Ads and Bing Ads campaigns across search, display, shopping, and video networks. Built automated bid strategies, negative keyword lists, and conversion-optimized landing pages generating 50+ leads per week.
Social Media Marketing & Paid Campaign Management
Ran full social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Managed content creation, community engagement, influencer partnerships, and paid ad campaigns with advanced audience targeting.
Email Marketing Automation & CRM Integration
Implemented full marketing automation stacks with CRM integration. Built lead scoring workflows, automated email sequences, drip campaigns, and sales pipeline dashboards that nurtured leads and closed deals faster.
SMS & MMS Marketing Campaign Systems
Built advanced SMS marketing systems with two-way texting, MMS image campaigns, automated appointment reminders, and promotional blast sequences. Integrated with CRMs for trigger-based messaging and compliance management.
Blockchain & Cryptocurrency Website Projects
Built websites and web applications for blockchain startups, crypto trading platforms, and token launch projects. Coded landing pages, whitepaper sites, ICO countdown timers, and wallet integration interfaces.
WordPress WooCommerce & E-Commerce Builds
Built full e-commerce stores on WordPress with WooCommerce — product catalogs, payment processing, shipping integrations, and abandoned cart recovery emails that turned browsers into buyers.
Google My Business Optimization & Local Ads
Ran advanced GMB optimization with weekly posts, photo updates, Q&A seeding, and Local Services Ads. Combined organic Maps ranking with paid local ads to dominate the entire local search results page.
Chatbot & Live Chat Lead Capture Systems
Built and coded chatbot flows for client websites and Facebook Messenger. Created conversational AI that qualified visitors, booked appointments, and captured leads 24/7 without human intervention.
HVAC & Plumbing Google Ads Domination
Built high-budget Google Ads campaigns for HVAC and plumbing contractors targeting emergency keywords. Ran Local Services Ads with guaranteed badges, call-only campaigns, and seasonal bid strategies generating 50+ calls per week.
Landscaping & Contractor Social Media Projects
Produced daily short-form video content for landscaping, sandblasting, and flooring businesses. Before-and-after transformations, job site clips, and customer reactions generating thousands of local views and direct inquiries.
Multi-Location Local SEO & Maps Management
Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.
Crypto Token Launch & ICO Marketing Campaigns
Managed end-to-end ICO/token launch campaigns including whitepaper design, Telegram community building, bounty programs, and crypto influencer outreach. Built pre-sale landing pages and smart contract integration for token distribution.
Progressive Web App (PWA) Development
Built progressive web apps with offline support, push notifications, and app-like experiences for service businesses. Deployed installable web apps that worked on any device without app store submissions.
Conversion Rate Optimization & A/B Testing Systems
Built systematic CRO programs for service businesses and e-commerce stores — heat mapping, session recording, multivariate testing, and funnel analysis. Optimized headlines, CTAs, forms, and checkout flows to squeeze maximum revenue from existing traffic.
Data-Driven Marketing & Analytics Implementation
Implemented full analytics stacks with Google Analytics, Tag Manager, conversion tracking, and custom dashboards. Built data pipelines that connected ad spend to revenue, enabling real-time ROI decisions — because 73% of customers expect personalized experiences backed by data.
Full-Stack Digital Growth System Builds
Combined website/funnel building, SEO, paid ads, email automation, and analytics into unified revenue engines for local businesses. Delivered end-to-end marketing systems where every channel fed the next — the predecessor to today's 7-channel stack.
2021–2026
Full-Stack Web, SaaS & Blockchain Development
16 real-world projects from this period.
Full-Stack Web Application & SaaS Development
Building custom web applications, SaaS platforms, and dashboards using React, TypeScript, Node.js, and modern frameworks. Creating client-facing tools that automate lead management, reporting, and campaign tracking.
LeadFlow SaaS Dashboard
React + TypeScript + Node.js + Supabase platform for a marketing agency (40 clients). Real-time lead scoring, campaign ROI tracker, automated reporting. → Agency now manages 3× clients with same headcount.
Contractor CRM + Booking Portal
Full-stack SaaS for an HVAC/plumbing multi-location company with React frontend, Node backend, AI lead routing, and technician dispatch map. → 52% faster job booking, 38% reduction in no-shows.
Influencer Brand Analytics Hub
Custom SaaS tracking TikTok/Instagram ROI, affiliate payouts, and content performance for a fashion brand network. Built in 6 weeks. → Brand scaled from 12 to 87 influencers in 4 months.
Blockchain & Web3 Application Development
Built decentralized applications, smart contract interfaces, crypto payment systems, NFT platforms, and blockchain-integrated websites. Coded Web3 wallets, token dashboards, and DeFi project front-ends.
NFT Membership Platform for Fitness Franchise
ERC-721 NFTs on Polygon with staking, loyalty rewards, and smart-contract gated access to classes. Web3 wallet login integration. → 9,400 NFTs sold in 3 months, +31% member retention.
Crypto Payment Gateway for Luxury E-Commerce
Built payment dApp + smart contracts (USDC + ETH) with instant settlement and on-chain receipts for a luxury watch retailer. → 0% chargeback rate, saved $47K/year in processing fees.
DeFi Yield Dashboard for Token Project
React + Web3.js frontend + smart-contract staking UI with real-time APY calculator for a new DeFi protocol. → $2.1M TVL in first 30 days post-launch.
Custom Website Design & Development
Designing and coding modern websites using React, WordPress, and custom frameworks with lead capture, booking systems, and analytics.
High-Conversion React Site for Solar Installer
React + TypeScript + AI chatbot + instant quote calculator built for a solar installer. → 19% conversion rate.
WordPress + AI Booking System for Plumber
Custom booking system + GBP integration built on WordPress + Elementor with AI scheduling. → 4.2× more inbound calls.
Internal React Site Builder for Agency
Built an internal React-based site builder tool used to deploy 60+ client websites rapidly with consistent design systems.
DAO Governance & Voting dApp
Built a full DAO governance platform with on-chain proposal creation, token-weighted voting, and treasury management on Ethereum. React + ethers.js frontend with Snapshot integration. → 2,400 active voters in first quarter.
Real-Time Fleet Tracking SaaS Platform
Full-stack SaaS with GPS tracking, route optimization, driver performance analytics, and customer ETA notifications for a logistics company. React + Node.js + WebSockets. → 28% fuel cost reduction, 94% on-time delivery.
High-Converting Funnel System for Med-Spa Chain
Built a complete digital revenue engine — conversion-optimized React website, multi-step booking funnels, automated email/SMS sequences, and analytics dashboard. Not just 'design' but a system that generates leads and revenue. → 340% increase in booked consultations, $1.8M attributed revenue in first year.
E-Commerce Revenue Engine with AI Personalization
Built a full-stack e-commerce platform with AI-powered product recommendations, dynamic pricing, personalized landing pages, and conversion tracking. 73% of customers expect personalized experiences — this system delivered. → 4.7× ROAS, 61% increase in average order value.
2021–2026
AI Chatbots, Lead Scoring & Automation
14 real-world projects from this period.
AI Chatbot + Predictive Lead-Scoring Platforms
Built custom GPT-powered bots on websites, Messenger, and SMS that qualify leads 24/7, auto-score them by behavior, and route hot prospects directly to sales teams.
Real Estate 24/7 AI Qualifier Bot
Custom GPT-4o bot on website + Messenger + SMS for a mid-size brokerage (120 agents). Predictive scoring using dwell time, question depth & repeat visits. Auto-routes score >75 to agent Slack + Calendly. → 68% drop in unqualified calls, 41% more booked showings.
E-Commerce Cart Recovery AI Engine
Abandoned-cart bot with behavioral lead scoring (cart value + scroll depth + return visits) for a $4.2M Shopify store. SMS + Messenger sequences + instant agent hand-off. → 47% cart recovery rate, $187K extra revenue in first 90 days.
B2B SaaS Demo Booker Bot
LinkedIn + website bot for an HR-tech startup that scores leads by company size, intent signals & budget questions. Auto-books demo with AE when score ≥80. → 3.2× qualified lead volume, sales team closed 2.8× faster.
HVAC & Plumbing AI Chatbot Lead Capture
Deployed AI chatbots on contractor websites that instantly quote services, book appointments, and qualify emergency vs. routine calls — capturing leads 24/7.
Plumbing Emergency vs Routine Router Bot
Chatbot that quotes instantly, books emergency slots with on-call tech for a plumbing company. → Captured 68% of after-hours leads.
HVAC Instant Quote + Calendar Bot
GPT-powered service pricing + real-time availability for an HVAC installer. → 51% of website visitors booked same-day.
Multi-Location Dispatch Bot (18-Truck Fleet)
Routes leads by zip code + technician availability for an 18-truck service fleet. → 37% faster response time.
AI-Powered Insurance Quote Chatbot
GPT-4 chatbot for an insurance agency that collects policy details conversationally, compares carriers in real-time, and delivers instant quotes via SMS. Integrated with agency CRM for seamless handoff. → 74% quote completion rate, 3× more policies written.
Restaurant AI Ordering & Upsell Bot
Voice + text AI ordering system for a fast-casual chain. Handles modifications, suggests upsells based on order history, and processes payments. Deployed on website, app, and phone IVR. → 22% average ticket increase, 40% fewer phone hold times.
Custom LLM-Powered Business Intelligence Tool
Built internal AI tools using OpenAI and open-source LLMs (LLaMA, Mistral) that analyze CRM data, generate sales reports, draft outreach emails, and summarize customer interactions — replacing hours of manual work with one-click AI workflows.
Multi-Agent AI Automation Platform
Designed multi-agent systems where specialized AI agents handle lead qualification, content generation, ad copy creation, and campaign reporting autonomously. Agents communicate via tool-calling chains and escalate edge cases to humans.
RAG-Powered Knowledge Base & Support Chatbot
Built retrieval-augmented generation (RAG) chatbots that ingest client documentation, SOPs, and product catalogs into vector databases, then answer customer and employee questions with source-cited, hallucination-minimized responses.
AI Content & Campaign Automation Engine
End-to-end automation pipelines that use LLMs to generate blog posts, social media content, email sequences, and ad variations at scale — with human-in-the-loop review, brand-voice fine-tuning, and scheduled multi-channel publishing.
2021–2026
SMS, Email & Omnichannel Marketing
16 real-world projects from this period.
SMS + MMS Marketing Automation at Scale
Modern two-way texting platforms with drip sequences, compliance tools, and 98%+ open rates. Integrated with CRM for abandoned-cart recovery, appointment booking, instant follow-up, and review request automation.
Abandoned-Cart SMS Recovery Engine
2-way MMS drip sequences + TCPA/DNC compliance scrubbing + CRM sync for a furniture retailer. 98.4% delivery rate. → 39% recovery rate, $312K recovered in Q4 alone.
Dental Chain Appointment & Review SMS System
Automated SMS booking confirmations, no-show reduction flows, and instant Google review requests for a 14-location dental chain. → No-show rate dropped from 18% to 4.2%.
Real Estate Open-House MMS Follow-Up
MMS with property photos + instant 'I'm interested' reply routing to agent for a brokerage. → 2.4× more appointments booked from open houses.
Email Marketing Campaign Management & Automation
Running sophisticated email marketing campaigns with behavioral automation, dynamic content personalization, and AI-optimized send times. Building nurture sequences, re-engagement flows, and revenue-driving newsletters for clients.
Behavioral Nurture Email Sequences
Klaviyo flows with AI send-time optimization + dynamic content for an online course platform. → 41% open rate, 19% of total revenue from email channel alone.
SaaS Win-Back & Re-engagement Campaign
7-stage win-back sequence with personalized video + discount tiers for a churning SaaS company. → Reactivated 28% of churned users.
Newsletter Revenue Machine
AI-optimized send times + dynamic product recommendations powering a weekly newsletter for an e-commerce brand. → $68K/month average revenue from newsletter alone.
Omnichannel Lead-Nurture Funnel Systems
End-to-end systems combining TikTok video → retargeting ads → SMS → AI chatbot → booked Zoom call — all tracked in one dashboard.
Solar Company TikTok-to-Zoom Funnel
Full funnel: TikTok → SMS → AI Chatbot → Zoom — all tracked in one dashboard. → 31% of TikTok viewers booked calls.
Fashion E-Commerce 7-Touch Sequence
Instagram Ads → Retargeting → AI Chatbot omnichannel sequence for an e-commerce fashion brand. → 9.4× ROAS.
Med-Spa Full Attribution Dashboard
Google Ads → Email → SMS → Booking complete attribution system for a med-spa chain. → $840K revenue from $91K spend.
Gym Membership Reactivation SMS Campaign
Targeted lapsed-member SMS campaign with personalized offers and one-tap rejoin links for a fitness chain. 3-message sequence over 10 days with urgency triggers. → Reactivated 34% of dormant members, $218K in recovered annual revenue.
E-Commerce Post-Purchase Email & SMS Loyalty Loop
Built a post-purchase automation system combining thank-you emails, shipping updates via SMS, review requests, and loyalty point notifications for a DTC supplement brand. → 61% repeat purchase rate, 4.8-star average review score.
Email Marketing Platform Setup & Migration
Migrated clients from outdated email systems to modern platforms — Klaviyo, ActiveCampaign, and Mailchimp. Set up domain authentication (SPF, DKIM, DMARC), list segmentation, template libraries, and automated welcome sequences. Deployed within 2 weeks with zero subscriber loss.
Enterprise Email Infrastructure & Deliverability System
Built and deployed a full enterprise email marketing infrastructure for a multi-brand retailer — dedicated sending IPs, warm-up sequences, inbox placement monitoring, suppression list management, and A/B tested template systems. → 97.2% inbox placement rate, 44% open rate across 1.2M monthly sends.
2021–2026
PPC, Social Media & Video Marketing
16 real-world projects from this period.
PPC Advertising Management — Google & Social
Managing Google Ads, Facebook Ads, Instagram Ads, and LinkedIn campaigns across search, display, shopping, and video. Running advanced audience targeting, automated bidding, and conversion-optimized landing pages for maximum ROI.
Google Ads + Shopping for Home Services
Search + Shopping + Performance Max with automated bidding for a plumbing company. ROAS 9.8×. → $1.4M revenue from $142K ad spend.
Meta + TikTok Video Ad Campaigns
Advantage+ shopping + Spark Ads using user-generated content for a skincare brand. → 4.2× ROAS, 340K new customers acquired.
LinkedIn Lead-Gen for B2B Software
Conversation ads + lead forms with auto-scoring for a software company. → 1,200 SQLs at $38 cost per lead.
Social Media Marketing & Content Strategy
Full social media management across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. Content creation, community management, paid campaigns, influencer partnerships, and analytics reporting for local and national brands.
TikTok + Instagram Organic Growth Machine
Daily Reels + trending audio + community DM automation for a local gym chain. → 1.8M views/month, 420 new members acquired.
LinkedIn Thought-Leadership Campaign
3× weekly posts + comment engagement system for a B2B consulting firm. → 3,200 new leads generated in 9 months.
YouTube Shorts Lead Funnel
60-second problem-solution hooks driving to AI chatbot for a home-services brand. → 2.1M views, 1,100 booked calls.
Short-Form Video Production & Viral Campaigns
Produced daily TikTok, YouTube Shorts, and Instagram Reels content with trending audio, hooks, and CTAs driving leads through bio links and DM automation.
Car Dealership Daily TikTok Machine
365 Reels with trending audio + CTA to chatbot for a car dealership. → 14M views, 1,200 vehicle sales attributed.
Beauty Salon Instagram Reels Funnel
Viral 'before/after' transformation series driving DM bookings for a beauty salon. → 3,400 appointments booked.
Roofing YouTube Shorts Empire
90-day viral campaign hitting 8.7M views for a roofing brand. → $2.1M pipeline generated from video content.
Personal Injury Law Firm Google Ads Blitz
High-CPC Google Ads campaign for a personal injury attorney targeting 'car accident lawyer' and 'slip and fall attorney' keywords. Built dedicated landing pages with live chat. → 87 signed cases in 6 months at $290 cost per case.
Pet Services TikTok Viral Growth Campaign
Dog grooming and daycare brand leveraging pet content trends — grooming transformations, funny reactions, and 'day in the life' clips. Built DM-to-booking automation. → 4.2M views, 890 new recurring clients.
Social Commerce In-App Selling System
Built a complete social commerce pipeline where customers buy directly inside Instagram and TikTok — shoppable posts, in-app checkout, product tagging, and live shopping events. People buy directly on social platforms now — this system captured that shift. → $420K in in-app revenue in 4 months.
Conversational Search Marketing System
Built content and ad systems optimized for how people actually search now — full questions like 'best gym near me with no contract' instead of keywords. Optimized for intent, not just terms. Deployed across Google, AI platforms, and voice search. → 280% increase in question-based traffic, 52% higher conversion rate.
2024–2026
AI Search Optimization & Visibility
21 real-world projects from this period.
AI Platform Visibility — Top 3 Rankings
Pioneered strategies to get client businesses indexed and surfaced in ChatGPT, Gemini, and GROK answer engines — positioning company information in the top 3 results across all major AI platforms.
ChatGPT + Gemini + Grok Domination for Roofer
Built topical authority clusters + structured data so brand appears in top 3 AI answers for 'best roofer near me'. → 340 new leads/month from AI engines alone.
Perplexity + Claude Visibility for Dentist
Created 'AI answer engine' content system pushing a dental practice into position 1-2 across all AI platforms. → Replaced 60% of traditional Google traffic.
National Brand AI Takeover
Optimized 47 entities so a mattress startup shows in top 3 for 120+ high-intent AI queries. → $1.2M revenue directly attributed to AI channels.
AI-Powered Content Generation & SEO
Built AI content pipelines that generate SEO-optimized blog posts, social media content, and ad copy at scale.
400-Page HVAC Blog Empire
GPT-4 + human editing pipeline produced 400 ranking pages in 11 months for an HVAC company. → Top 3 for 187 'near me' keywords.
E-Commerce Ad Copy & Reels Factory
500+ pieces of ad copy & Reels scripts monthly for an e-commerce brand using AI generation. → Cut content cost 82%.
Topical Authority Cluster System
AI system built 23 topical clusters that dominate AI search for a contractor network. → 6× organic traffic growth.
Contractor & Home Services AI Search Optimization
Optimized landscaping, carpet cleaning, painting, and insulation businesses to appear in AI answers across all major platforms.
Landscaping AI Domination
Structured data + topical clusters for ChatGPT/Gemini/Grok for a landscaping company. → Top 3 AI answers for 92 service queries.
Carpet Cleaning AI Takeover
Built complete AI visibility system for a carpet cleaning chain. → 410 AI-sourced leads/month.
Painting & Insulation AI Authority
Entity optimization across all AI platforms for a painting contractor. → Replaced Google Ads spend with free AI traffic entirely.
AI Platform Citation & Visibility Monitoring
Built monitoring dashboards tracking how client businesses appear across ChatGPT, Gemini, Grok, and Perplexity.
Real-Time AI Ranking Dashboard
Monitors ChatGPT, Gemini, Grok, Perplexity daily for a national brand. Auto-alerts on competitor displacement. → Maintained top-3 position 98% of the time.
Competitor Intelligence Monitoring Tool
Custom monitoring + proactive optimization playbook for a local service group. → Recovered 14 lost AI rankings in first month.
Automated AI Optimization Alert System
Dashboard + weekly optimization tasks generated by AI for a home-services network. → Zero manual tracking required across all platforms.
AI Knowledge Graph Builder for Franchise
Built a custom knowledge graph system that maps all franchise locations, services, and reviews into structured entities optimized for AI retrieval. Fed into ChatGPT, Gemini, and Perplexity. → 78% of AI queries now return the franchise as top result.
AI-First Local Landing Page Generator
Automated system that generates city + service landing pages pre-optimized for both Google and AI search engines. Deploys 50 pages/week with unique content, schema, and FAQ sections. → 320% increase in AI-sourced traffic in 60 days.
Generative Engine Optimization (GEO) Service Launch
Launched a dedicated GEO service — optimizing businesses for ChatGPT, Google AI Overviews, and voice search. Traditional SEO is evolving into AI-driven search optimization. Many businesses are behind — this service fills that gap. → Onboarded 28 clients in first quarter, 92% achieved top-3 AI placement.
AI-Powered Marketing Automation Platform
Built an AI marketing automation platform that handles content creation, chatbot funnels, automated ad optimization, and email sequences — all driven by AI. Cuts acquisition costs by ~25% while enabling hyper-personalized marketing at scale. → 3.1× lead volume at 40% lower cost per acquisition.
CRO & Revenue Optimization System for SaaS
Built a complete conversion rate optimization system for a B2B SaaS — heat mapping, session replays, multivariate testing, and AI-driven recommendations. Quietly one of the highest ROI services: turning existing traffic into leads and revenue. → 89% increase in trial-to-paid conversions, $2.4M additional ARR.
2021–2026
Local Maps, Reputation & 7-Channel Stacks
14 real-world projects from this period.
Google Business Profile & Local Maps Domination 3.0
Advanced GBP strategies including AI-generated responses, automated post scheduling, competitor displacement, and multi-location management.
Multi-Location HVAC GBP Empire
AI response system + automated posts + competitor displacement for an 18-location HVAC chain. → 14 locations in Local Pack top 3.
Restaurant Review Velocity Engine
AI-generated response templates + review request automation for a restaurant group. → 1,200 new 5-star reviews in 6 months.
Dental Practice AI Post Scheduler + Q&A
Fully automated GBP posting + Q&A optimization for a dental practice. → #1 map ranking for 47 local keywords.
Reputation Management 2.0 — AI-Powered
Today's version includes AI monitoring of review sites, social listening, automated response systems, and proactive Google Business Profile management.
Hotel Chain Automated Review Responder
AI monitors Google, Yelp, Facebook and generates personalized 5-star replies in <3 minutes for a hotel chain. → Review score jumped from 4.1 to 4.8.
Restaurant Social Listening + GBP Shield
Real-time negative mention alerts + proactive GBP posts for a restaurant group. → Zero viral complaints in 18 months.
Competitor Displacement System for Law Firm
AI system that monitors and counters competitor review attacks for a local law firm. → Maintained #1 Google rating while competitors dropped.
Local Services 7-Channel Marketing Stack
Deployed the complete winning marketing stack: Google Maps SEO, Google Ads, review generation, local SEO pages, Facebook Ads, AI chatbot lead capture, and retargeting ads — all in one dashboard.
Complete 7-Channel HVAC System
Google Maps SEO + Google Ads + Reviews + Local SEO pages + FB Ads + AI chatbot + Retargeting in one dashboard for an HVAC company. → $1.9M revenue at 11.4× ROAS.
7-Channel Plumbing Revenue Engine
Same integrated 7-channel stack deployed for a plumbing business. → 3× revenue growth in 14 months.
Multi-Location Restaurant 7-Channel Stack
Full 7-channel system with unified analytics for a restaurant group. → 47% of new customers attributed to the stack.
Auto Dealership Reputation Turnaround
Took a 2.9-star auto dealership to 4.7 stars in 8 months with AI-powered review response, negative review resolution workflows, and a systematic happy-customer review request funnel. → 340% increase in positive reviews, named 'Top Dealer' in region.
Electrician 7-Channel Local Domination
Full 7-channel stack for a growing electrician business: Maps SEO, Google Ads, review engine, local pages, Facebook lead ads, AI chatbot, and retargeting. All in a single reporting dashboard. → $1.1M revenue in first year, 9.2× ROAS.