Dean SchlenkerReal-World Work Since 1995

2006–2010

Social & Reputation Projects

15 real-world projects from this period.

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2006–2010

Social & Reputation Projects

15 real-world projects from this period.

Internet marketing webmaster portfolio
2007+

Online Reputation Management Services

Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites — often powered by WordPress.

ORMReview ManagementWordPressSEO Suppression
2006–2010

Social Media Marketing & Profile Network Builds

Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions — building audiences from zero to thousands for local businesses.

FacebookTwitterLinkedInSocial Media Marketing
2006–2010

Custom WordPress Theme & Plugin Development

Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality — booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.

WordPress DevelopmentPHPTheme CodingPlugin Development
2007–2010

Google Maps & Local SEO Optimization Projects

Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns — pushing client businesses into the Local 3-Pack for the first time.

Google MapsLocal SEOCitationsNAP Optimization
2006–2010

PPC Campaign Management & Scaling

Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries — from emergency locksmith to carpet cleaning to limo services.

Google AdWordsPPC ManagementBid StrategyConversion Tracking
2006–2010

Email Marketing Platform Builds & Campaigns

Built segmented email lists, HTML email templates, and automated drip campaigns. Ran A/B tested subject lines, seasonal promotions, and maintenance reminder sequences that doubled open rates and drove repeat business.

Email MarketingHTML TemplatesSegmentationA/B Testing
2007–2010

Facebook Advertising & Fan Page Growth Campaigns

Ran early Facebook ad campaigns when CPMs were dirt cheap. Built fan pages to thousands of followers with engagement tactics, contests, and viral sharing mechanics that drove massive organic reach.

Facebook AdsFan PagesViral MarketingSocial Ads
2006–2010

Full Website Development & Redesign Projects

Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures — delivering dozens of sites per year.

HTML/CSSJavaScriptPHPWeb DevelopmentSEO
2007–2010

HVAC & Plumbing Local Maps Ranking Projects

Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches — moving businesses into the Local 3-Pack.

HVAC MarketingPlumbing SEOLocal 3-PackCitations
2007–2010

SMS Marketing Campaigns for Service Businesses

Launched SMS marketing programs for contractors, auto shops, and cleaning companies. Built opt-in lists, sent promotional text blasts, appointment reminders, and seasonal offers — getting 95%+ open rates on every send.

SMS MarketingText CampaignsOpt-In ListsMobile Marketing
2007–2010

Locksmith & Emergency Service SEO Projects

Built SEO campaigns for locksmith and emergency service businesses targeting high-intent keywords. Created city-specific landing pages and call tracking systems that generated immediate phone leads.

Emergency SEOCall TrackingCity PagesHigh-Intent Keywords
2008–2010

Automotive Shop Google Maps & PPC Projects

Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.

Auto Repair SEOGoogle MapsPPCCall-Only Ads
2006–2010

jQuery & AJAX Web Application Development

Built interactive web applications using jQuery and AJAX — dynamic content loading, real-time form validation, image galleries, and single-page experiences. Pushed websites beyond static pages into true web applications.

jQueryAJAXJavaScriptWeb ApplicationsInteractive UI
2008–2010

Custom CRM & Lead Tracking Web Application

Built a custom PHP/MySQL CRM system for a multi-location service company. Tracked leads from first contact to sale, automated follow-up emails, and generated monthly ROI reports — replacing spreadsheets with a real tool.

PHPMySQLCRMLead TrackingCustom Web App
2007–2010

Video Marketing & YouTube Channel Launch Projects

Produced and optimized video content for early YouTube marketing — service demos, customer testimonials, and how-to tutorials. Embedded videos on client sites and ran video SEO to rank in blended Google results.

YouTubeVideo SEOContent ProductionVideo Marketing