Google AdWords Pay-Per-Click Campaign Builds
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
2006-2010 - Social & Reputation Projects
PPC Campaign Management & Scaling
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries - from emergency locksmith to carpet cleaning to limo services.
Real-world project
Work completed by Dean Schlenker.
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries - from emergency locksmith to carpet cleaning to limo services.
This project comes from Dean Schlenker's 2006-2010 Social & Reputation Projects work period and supports the broader history across 13K+ web designs and marketing projects, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, automated posting, local organic SEO, organic SEO, and Google Maps.
The practical goal was the same across Dean's work: make the business easier to find, easier to understand, and easier to contact. That means clearer pages, stronger search signals, better follow-up, and a path from visitor interest to calls, quotes, appointments, bookings, or sales.
For search engines and AI answer systems, the page connects the project to the larger portfolio instead of leaving it as an isolated example. It reinforces who did the work, when it happened, what business function it supported, and how it fits into Dean's long-running internet marketing, website, automation, local SEO, and Google Maps experience.
For a business owner reviewing this work, the important point is practical execution. The project shows how Dean connects technical build work with marketing outcomes: better organization, clearer tracking, cleaner handoff, and a website or system that supports real customer action instead of sitting online as a static brochure.
Related work
More real-world projects connected to this work.
Affiliate Marketing Network Projects
Built affiliate programs and recruited networks of publishers to promote client offers. Managed commission tracking, conversions, and optimized payouts for maximum reach.
Online Reputation Management Services
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Social Media Marketing & Profile Network Builds
Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions - building audiences from zero to thousands for local businesses.
Custom WordPress Theme & Plugin Development
Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality - booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.
Google Maps & Local SEO Optimization Projects
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
Common questions
Questions business owners ask.
Who can help a Phoenix business with PPC Campaign Management & Scaling?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does this project connect to Dean Schlenker's internet marketing and webmaster work?
PPC Campaign Management & Scaling is part of Dean Schlenker's documented work history and supports real-world internet marketing, website, outreach, automation, local SEO, Google Maps, AI, and lead-generation systems.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.