Dean SchlenkerReal-World Work Since 1995
2011-2015
21 documented examples from this period, connected to Dean Schlenker's larger 13K+ web design and marketing project history.
Back to full timeline2011-2015 documented work
21 examples showing the kind of website, local search, Google Maps, outreach, social media, reputation, software, and lead-generation work Dean was doing during this period.
Built daily posting routines on OfferUp and similar apps with professional photos, ratings management, and local meet-up funnels - the smartphone evolution of Craigslist that still generates strong local leads.
Created full video production pipelines - filming, editing, keyword-optimized titles and descriptions - to rank in search results and convert views into qualified website leads.
Rebuilt client websites with responsive design for the mobile-first era. Coded mobile-friendly navigation, touch-optimized forms, and fast-loading pages using CSS3 media queries and modern frameworks.
Managed full social media presences across Facebook, Twitter, Instagram, and LinkedIn. Created content calendars, ran paid ad campaigns, and built engagement strategies that grew audiences and generated leads for local businesses.
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Built sophisticated email marketing funnels with behavioral triggers, lead scoring, and automated sequences. Set up welcome series, abandoned cart recovery, re-engagement campaigns, and monthly newsletters for dozens of clients.
Built dozens of custom WordPress websites with child themes, custom post types, advanced custom fields, and client-specific plugins. Delivered complete business websites with blogs, portfolios, and lead capture systems.
Built and tested landing pages with analytics, heat mapping, form review, headline testing, and layout improvements to increase qualified leads from existing traffic.
Expanded local Maps campaigns with photo updates, Q&A management, post publishing, review workflows, citation support, and service-area content to improve Local Pack visibility.
Deployed SMS systems for contractors, including appointment reminders, maintenance offers, review request messages, and follow-up sequences tied to completed service calls.
Produced before-and-after video content for landscaping, carpet cleaning, painting, and flooring businesses. Published to YouTube with local SEO titles and embedded on service pages to increase conversions.
Built Facebook ad campaigns with lead forms for HVAC, plumbing, and home service contractors. Targeted homeowners by zip code with seasonal promotions - furnace tune-ups in fall, AC installs in spring.
Built city-specific service pages for contractors serving multiple areas. Each page targeted '[service] + [city]' keywords with unique content, local schema markup, and embedded Google Maps.
Built interactive front-end applications using modern JavaScript frameworks - AngularJS, Backbone, and early React. Created dashboards, booking systems, and client portals with real-time data and smooth UX.
Built online stores using WooCommerce and custom e-commerce solutions. Implemented product catalogs, payment processing, shipping integrations, inventory management, and abandoned cart recovery that turned browsers into buyers.
Designed and coded app download landing pages with App Store and Google Play links, QR codes, SMS-to-download flows, and pre-launch email capture pages.
Optimized Yelp, Google, Facebook, and industry review profiles with better business details, response strategy, review request workflows, and reputation monitoring.
Launched responsive websites, Google Maps optimization, and PPC campaigns for medical and dental practices to increase appointment calls and new-patient form submissions.
Built call-first Google Ads funnels, city landing pages, and review-generation workflows for garage door repair businesses, driving high-intent emergency leads at scale.
Rebuilt a Shopify store with slow load times, broken checkout flow, weak navigation, and missing SEO basics. Improved product pages, collections, image handling, metadata, and checkout usability.
Built turnkey Shopify stores from scratch - domain setup, theme customization, product catalog, payment gateway, shipping rules, tax configuration, and SEO foundation. Delivered fully operational online stores ready to sell on day one with training for the business owner.
Common questions
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
This type of internet marketing and local visibility work is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.