Dean SchlenkerReal-World Work Since 1995
2011–2015
21 real-world projects from this period.
Back to full timeline2011–2015
21 real-world projects from this period.
Built daily posting routines on OfferUp and similar apps with professional photos, ratings management, and local meet-up funnels — the smartphone evolution of Craigslist that still generates massive local leads.
Created full video production pipelines — filming, editing, keyword-optimized titles and descriptions — to rank in search results and convert views into qualified website leads.
Rebuilt client websites with responsive design for the mobile-first era. Coded mobile-friendly navigation, touch-optimized forms, and fast-loading pages using CSS3 media queries and modern frameworks.
Managed full social media presences across Facebook, Twitter, Instagram, and LinkedIn. Created content calendars, ran paid ad campaigns, and built engagement strategies that grew audiences and generated leads for local businesses.
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Built sophisticated email marketing funnels with behavioral triggers, lead scoring, and automated sequences. Set up welcome series, abandoned cart recovery, re-engagement campaigns, and monthly newsletters for dozens of clients.
Built dozens of custom WordPress websites with child themes, custom post types, advanced custom fields, and client-specific plugins. Delivered complete business websites with blogs, portfolios, and lead capture systems.
Built high-converting landing pages with A/B testing, heat mapping, and funnel analytics. Optimized headlines, CTAs, form fields, and layouts to squeeze maximum leads from every visitor.
Expanded local Maps campaigns with photo uploads, Q&A management, post publishing, and review velocity strategies. Moved dozens of businesses into the coveted Google Local 3-Pack.
Deployed text message marketing systems for HVAC, plumbing, and cleaning companies — appointment reminders, promotional blasts, and automated review request texts sent after completed service calls. Reduced no-shows by 60%+.
Produced before-and-after video content for landscaping, carpet cleaning, painting, and flooring businesses. Published to YouTube with local SEO titles and embedded on service pages to increase conversions.
Built Facebook ad campaigns with lead forms for HVAC, plumbing, and home service contractors. Targeted homeowners by zip code with seasonal promotions — furnace tune-ups in fall, AC installs in spring.
Built city-specific service pages for contractors serving multiple areas. Each page targeted '[service] + [city]' keywords with unique content, local schema markup, and embedded Google Maps.
Built interactive front-end applications using modern JavaScript frameworks — AngularJS, Backbone, and early React. Created dashboards, booking systems, and client portals with real-time data and smooth UX.
Built online stores using WooCommerce and custom e-commerce solutions. Implemented product catalogs, payment processing, shipping integrations, inventory management, and abandoned cart recovery that turned browsers into buyers.
Designed and coded app download landing pages with App Store/Google Play deep links, QR codes, and SMS-to-download funnels. Built pre-launch email capture pages that generated thousands of day-one downloads.
Optimized Yelp business profiles, responded to reviews strategically, and built review generation systems across Google, Facebook, and industry-specific platforms. Turned 3-star businesses into 4.5+ star brands.
Launched responsive websites, Google Maps optimization, and PPC campaigns for medical and dental practices to increase appointment calls and new-patient form submissions.
Built call-first Google Ads funnels, city landing pages, and review-generation workflows for garage door repair businesses, driving high-intent emergency leads at scale.
Took over a poorly built Shopify store with slow load times, broken checkout, and zero SEO. Rebuilt product pages, fixed navigation, optimized images, implemented proper collections, and rewrote all meta data. → 3.8× increase in conversions, page load dropped from 8s to 1.9s, revenue doubled in 90 days.
Built turnkey Shopify stores from scratch — domain setup, theme customization, product catalog, payment gateway, shipping rules, tax configuration, and SEO foundation. Delivered fully operational online stores ready to sell on day one with training for the business owner.