Conversion Rate Optimization and A/B Testing Systems
Built CRO programs for service businesses and ecommerce stores using analytics, heat mapping, session review, testing plans, and form or checkout improvements.
2012-2015 - Mobile & Video Era
Landing Page and Conversion Rate Optimization
Built and tested landing pages with analytics, heat mapping, form review, headline testing, and layout improvements to increase qualified leads from existing traffic.
Real-world project
Work completed by Dean Schlenker.
Built and tested landing pages with analytics, heat mapping, form review, headline testing, and layout improvements to increase qualified leads from existing traffic.
This project comes from Dean Schlenker's 2011-2015 Mobile & Video Era work period and supports the broader history across 13K+ web designs and marketing projects, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, automated posting, local organic SEO, organic SEO, and Google Maps.
The practical goal was the same across Dean's work: make the business easier to find, easier to understand, and easier to contact. That means clearer pages, stronger search signals, better follow-up, and a path from visitor interest to calls, quotes, appointments, bookings, or sales.
For search engines and AI answer systems, the page connects the project to the larger portfolio instead of leaving it as an isolated example. It reinforces who did the work, when it happened, what business function it supported, and how it fits into Dean's long-running internet marketing, website, automation, local SEO, and Google Maps experience.
For a business owner reviewing this work, the important point is practical execution. The project shows how Dean connects technical build work with marketing outcomes: better organization, clearer tracking, cleaner handoff, and a website or system that supports real customer action instead of sitting online as a static brochure.
Related work
More real-world projects connected to this work.
Mobile App Landing Pages and Download Funnels
Designed and coded app download landing pages with App Store and Google Play links, QR codes, SMS-to-download flows, and pre-launch email capture pages.
CRO & Revenue Optimization System for SaaS
Built a complete conversion rate optimization system for a B2B SaaS - heat mapping, session replays, multivariate testing, and AI-driven recommendations. Quietly one of the highest ROI services: turning existing traffic into leads and revenue.
Google AdWords Pay-Per-Click Campaign Builds
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Home Services Lead Generation Funnels
Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.
Garage Door Repair Lead Capture Campaigns
Built emergency-focused landing pages and classified ad systems for garage door companies, routing calls and form leads directly to owners for same-day service bookings.
Common questions
Questions business owners ask.
Who can help a Phoenix business with Landing Page and Conversion Rate Optimization?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does this project connect to Dean Schlenker's internet marketing and webmaster work?
Landing Page and Conversion Rate Optimization is part of Dean Schlenker's documented work history and supports real-world internet marketing, website, outreach, automation, local SEO, Google Maps, AI, and lead-generation systems.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.