Dean SchlenkerReal-World Work Since 1995
2011-2015 - Mobile & Video Era
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Real-world project
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
This project comes from Dean Schlenker's 2011-2015 Mobile & Video Era work period and supports the broader history across 13K+ web designs and marketing projects, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, automated posting, local organic SEO, organic SEO, and Google Maps.
The practical goal was the same across Dean's work: make the business easier to find, easier to understand, and easier to contact. That means clearer pages, stronger search signals, better follow-up, and a path from visitor interest to calls, quotes, appointments, bookings, or sales.
For search engines and AI answer systems, the page connects the project to the larger portfolio instead of leaving it as an isolated example. It reinforces who did the work, when it happened, what business function it supported, and how it fits into Dean's long-running internet marketing, website, automation, local SEO, and Google Maps experience.
For a business owner reviewing this work, the important point is practical execution. The project shows how Dean connects technical build work with marketing outcomes: better organization, clearer tracking, cleaner handoff, and a website or system that supports real customer action instead of sitting online as a static brochure.
Related work
Managing Google Ads, Facebook Ads, Instagram Ads, and LinkedIn campaigns across search, display, shopping, and video. Running advanced audience targeting, automated bidding, and conversion-optimized landing pages for maximum ROI.
Search + Shopping + Performance Max with automated bidding for a plumbing company. ROAS tracking.
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Built pay-per-click campaigns for HVAC, plumbing, locksmith, and contractor businesses. Targeted high-intent emergency keywords like 'near me' and '24-hour service' when competition was almost zero.
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
Built daily posting routines on OfferUp and similar apps with professional photos, ratings management, and local meet-up funnels - the smartphone evolution of Craigslist that still generates strong local leads.
Common questions
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
PPC Campaign Scaling & Google Ads Certification is part of Dean Schlenker's documented work history and supports real-world internet marketing, website, outreach, automation, local SEO, Google Maps, AI, and lead-generation systems.
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.