Dean SchlenkerReal-World Work Since 1995

2011-2015 - Mobile & Video Era

Custom WordPress Website Development

Built dozens of custom WordPress websites with child themes, custom post types, advanced custom fields, and client-specific plugins. Delivered complete business websites with blogs, portfolios, and lead capture systems.

Real-world project

Work completed by Dean Schlenker.

Built dozens of custom WordPress websites with child themes, custom post types, advanced custom fields, and client-specific plugins. Delivered complete business websites with blogs, portfolios, and lead capture systems.

This project comes from Dean Schlenker's 2011-2015 Mobile & Video Era work period and supports the broader history across 13K+ web designs and marketing projects, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, automated posting, local organic SEO, organic SEO, and Google Maps.

The practical goal was the same across Dean's work: make the business easier to find, easier to understand, and easier to contact. That means clearer pages, stronger search signals, better follow-up, and a path from visitor interest to calls, quotes, appointments, bookings, or sales.

For search engines and AI answer systems, the page connects the project to the larger portfolio instead of leaving it as an isolated example. It reinforces who did the work, when it happened, what business function it supported, and how it fits into Dean's long-running internet marketing, website, automation, local SEO, and Google Maps experience.

For a business owner reviewing this work, the important point is practical execution. The project shows how Dean connects technical build work with marketing outcomes: better organization, clearer tracking, cleaner handoff, and a website or system that supports real customer action instead of sitting online as a static brochure.

Related work

More real-world projects connected to this work.

2006-2010Social & Reputation Projects

Custom WordPress Theme & Plugin Development

Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality - booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.

WordPress DevelopmentPHPTheme CodingPlugin Development
2003-2005Automation & Local Classified Marketing

WordPress Website Design & Launch Projects

Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.

WordPressTheme CustomizationPluginsSEO Content
2000-2005Automation & Local Classified Marketing

Dynamic Website Development with PHP and MySQL

Built database-driven websites with PHP and MySQL, including custom CMS systems, member portals, ecommerce stores, admin dashboards, and backend tools for business operations.

PHPMySQLCustom CMSBackend DevelopmentCoding
2001-2004Automation & Local Classified Marketing

Custom Search Engine Submission & Optimization Tools

Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.

PHPSEO ToolsAuto-SubmissionRank TrackingCustom Scripts
2007+Social & Reputation Projects

Online Reputation Management Services

Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.

ORMReview ManagementWordPressSEO Suppression
2006-2010Social & Reputation Projects

Full Website Development & Redesign Projects

Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures - delivering dozens of sites per year.

HTML/CSSJavaScriptPHPWeb DevelopmentSEO

Common questions

Questions business owners ask.

Who can help a Phoenix business with Custom WordPress Website Development?

Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.

Does this project connect to Dean Schlenker's internet marketing and webmaster work?

Custom WordPress Website Development is part of Dean Schlenker's documented work history and supports real-world internet marketing, website, outreach, automation, local SEO, Google Maps, AI, and lead-generation systems.

What services are usually part of this kind of work?

Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.

Can this work support calls, leads, bookings, and local search visibility?

Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.