Instagram & TikTok Short-Video Campaigns
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
2016-2020
Automation, Paid Media & Short-Form Marketing
20 documented examples from this period, connected to Dean Schlenker's larger 13K+ web design and marketing project history.
Back to full timeline2016-2020 documented work
Projects from this era.
20 examples showing the kind of website, local search, Google Maps, outreach, social media, reputation, software, and lead-generation work Dean was doing during this period.
Programmatic Advertising Stack Builds
Set up DSPs (demand-side platforms), tracking pixels, and audience-data feeds to auto-buy ads across millions of sites and apps in milliseconds through real-time bidding.
Retargeting & Remarketing Automation
Installed tracking pixels across client properties, then built rule-based campaigns that followed website visitors across the internet with personalized ads driving them back to convert.
Custom Web Application & Dashboard Development
Built custom web applications, admin dashboards, and client portals using modern JavaScript, React, and Node.js. Coded reporting tools, lead management systems, and campaign tracking platforms from scratch.
PPC Campaign Management at Scale
Managed Google Ads and Bing Ads campaigns across search, display, shopping, and video networks with bid strategy, negative keywords, conversion tracking, and landing page improvements.
Social Media Marketing & Paid Campaign Management
Ran full social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Managed content creation, community engagement, influencer partnerships, and paid ad campaigns with advanced audience targeting.
Email Marketing Automation & CRM Integration
Implemented full marketing automation stacks with CRM integration. Built lead scoring workflows, automated email sequences, drip campaigns, and sales pipeline dashboards that nurtured leads and closed deals faster.
SMS & MMS Marketing Campaign Systems
Built advanced SMS marketing systems with two-way texting, MMS image campaigns, automated appointment reminders, and promotional blast sequences. Integrated with CRMs for trigger-based messaging and compliance management.
Blockchain & Cryptocurrency Website Projects
Built websites and web applications for blockchain startups, crypto trading platforms, and token launch projects. Coded landing pages, whitepaper sites, ICO countdown timers, and wallet integration interfaces.
WordPress WooCommerce & E-Commerce Builds
Built full e-commerce stores on WordPress with WooCommerce - product catalogs, payment processing, shipping integrations, and abandoned cart recovery emails that turned browsers into buyers.
Google My Business Optimization & Local Ads
Ran advanced GMB optimization with weekly posts, photo updates, Q&A seeding, and Local Services Ads. Combined organic Maps ranking with paid local ads to improve visibility in the entire local search results page.
Chatbot & Live Chat Lead Capture Systems
Built and coded chatbot flows for client websites and Facebook Messenger. Created conversational AI that qualified visitors, booked appointments, and captured leads 24/7 without human intervention.
HVAC and Plumbing Google Ads Campaign Management
Built Google Ads campaigns for HVAC and plumbing contractors targeting emergency and seasonal service searches. Managed Local Services Ads, call-focused campaigns, budget pacing, and landing pages.
Landscaping & Contractor Social Media Projects
Produced daily short-form video content for landscaping, sandblasting, and flooring businesses. Before-and-after transformations, job site clips, and customer reactions generating measurable local views and direct inquiries.
Multi-Location Local SEO & Maps Management
Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.
Crypto Token Launch & ICO Marketing Campaigns
Managed end-to-end ICO/token launch campaigns including whitepaper design, Telegram community building, bounty programs, and crypto influencer outreach. Built pre-sale landing pages and smart contract integration for token distribution.
Progressive Web App (PWA) Development
Built progressive web apps with offline support, push notifications, and app-like experiences for service businesses. Deployed installable web apps that worked on any device without app store submissions.
Conversion Rate Optimization and A/B Testing Systems
Built CRO programs for service businesses and ecommerce stores using analytics, heat mapping, session review, testing plans, and form or checkout improvements.
Data-Driven Marketing & Analytics Implementation
Implemented full analytics stacks with Google Analytics, Tag Manager, conversion tracking, and custom dashboards. Built data pipelines that connected ad spend to revenue, enabling real-time ROI decisions - because 73% of customers expect personalized experiences backed by data.
Full-Stack Digital Growth System Builds
Combined website/funnel building, SEO, paid ads, email automation, and analytics into unified revenue engines for local businesses. Delivered end-to-end marketing systems where every channel fed the next - the predecessor to today's 7-channel stack.
Common questions
Questions business owners ask.
Who can help a Phoenix business with internet marketing work like this?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does Dean Schlenker provide this kind of local visibility work for businesses?
This type of internet marketing and local visibility work is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
What services are usually connected to this type of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.