Dean SchlenkerReal-World Work Since 1995
Dean Schlenker real-world work
Google Maps marketing work for local businesses, including Google Business Profile support, citations, reviews, NAP consistency, local authority signals, service-area visibility, and local organic SEO support.
Google Maps marketing
Strong Google Maps marketing is more than map rankings. For local businesses, the work connects Google Business Profile optimization, category choices, service descriptions, reviews, photos, citations, NAP consistency, local authority signals, website landing pages, and the follow-up path after a customer calls or submits a form.
The foundation is profile accuracy: business name, categories, services, service areas, hours, photos, posts, products, appointment links, and conversion paths. Dean's site should show that Maps work is a trust and lead system, not just a ranking promise.
Local citations still matter when they confirm the same business identity across trusted directories, niche sites, maps databases, and supporting local pages. The page connects this to IMJuice, NAP consistency, local authority signals, and Phoenix service visibility.
A Maps campaign is incomplete if the website cannot convert the visitor. Calls, forms, booking tools, text follow-up, review requests, and owner notifications need to be aligned with the campaign so new visibility becomes real business activity.
It can create visibility, but the results are stronger when the website has clear city and service pages, fast loading pages, strong calls to action, and a clean path for calls, forms, and booking requests.
The first review is usually profile accuracy, category fit, service wording, reviews, citations, website landing pages, tracking, and whether the business has a useful follow-up path for new leads.
Related proof pages: follow the service path into supporting work.
Related completed work
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
Managed email marketing campaigns from list organization to delivery review. Wrote templates, handled bounce management, tracked responses, and improved campaign workflow for early online business marketing.
Submitted business listings to every early web directory and portal - Yahoo Directory, DMOZ, and hundreds of niche indexes. Built the first generation of online citations that would later become the foundation of local SEO.
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches - moving businesses into the Local 3-Pack.
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
Built and tested landing pages with analytics, heat mapping, form review, headline testing, and layout improvements to increase qualified leads from existing traffic.
Expanded local Maps campaigns with photo updates, Q&A management, post publishing, review workflows, citation support, and service-area content to improve Local Pack visibility.
Deployed SMS systems for contractors, including appointment reminders, maintenance offers, review request messages, and follow-up sequences tied to completed service calls.
Produced before-and-after video content for landscaping, carpet cleaning, painting, and flooring businesses. Published to YouTube with local SEO titles and embedded on service pages to increase conversions.
Built city-specific service pages for contractors serving multiple areas. Each page targeted '[service] + [city]' keywords with unique content, local schema markup, and embedded Google Maps.
Optimized Yelp, Google, Facebook, and industry review profiles with better business details, response strategy, review request workflows, and reputation monitoring.
Launched responsive websites, Google Maps optimization, and PPC campaigns for medical and dental practices to increase appointment calls and new-patient form submissions.
Built call-first Google Ads funnels, city landing pages, and review-generation workflows for garage door repair businesses, driving high-intent emergency leads at scale.
Ran advanced GMB optimization with weekly posts, photo updates, Q&A seeding, and Local Services Ads. Combined organic Maps ranking with paid local ads to improve visibility in the entire local search results page.
Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.
Built CRO programs for service businesses and ecommerce stores using analytics, heat mapping, session review, testing plans, and form or checkout improvements.
Built a turnkey classified ads website system with listings, categories, member accounts, billing, membership access, submission workflows, admin review, and local advertising structure for businesses that want to own their classified platform instead of renting several monthly tools.
Built a carpet cleaning booking and payment system with service selection, room and square-foot intake, scheduling, online payment flow, owner and customer notifications, sms and email follow-ups, post-job review requests, and lead tracking so a cleaning business could turn website visitors into booked jobs without depending on several rented monthly tools.
Built a full DAO governance platform with on-chain proposal creation, token-weighted voting, and treasury management on Ethereum. React + ethers.js frontend with Snapshot integration.
End-to-end automation pipelines that use LLMs to generate blog posts, social media content, email sequences, and ad variations at scale - with human-in-the-loop review, brand-voice fine-tuning, and scheduled multi-channel publishing.
Modern two-way texting platforms with drip sequences, compliance tools, and 98%+ open rates. Integrated with CRM for abandoned-cart recovery, appointment booking, instant follow-up, and review request automation.
Automated SMS booking confirmations, no-show reduction flows, and instant Google review requests for a 14-location dental chain.
Portfolio depth
The full timeline includes 208 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Google Maps Marketing is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.