Dean SchlenkerReal-World Work Since 1995

2016–2020

Automation & Short-Form Scale

20 real-world projects from this period.

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2016–2020

Automation & Short-Form Scale

20 real-world projects from this period.

Local internet marketing services portfolio
2016–2020

Instagram & TikTok Short-Video Campaigns

Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.

InstagramTikTokReelsSocial Commerce
Mid-2010s

Programmatic Advertising Stack Builds

Set up DSPs (demand-side platforms), tracking pixels, and audience-data feeds to auto-buy ads across millions of sites and apps in milliseconds through real-time bidding.

Programmatic AdsDSPRTBAudience Data
2016–2020

Retargeting & Remarketing Automation

Installed tracking pixels across client properties, then built rule-based campaigns that followed website visitors across the internet with personalized ads driving them back to convert.

RetargetingFacebook PixelGoogle AdsAutomation
2016–2020

Custom Web Application & Dashboard Development

Built custom web applications, admin dashboards, and client portals using modern JavaScript, React, and Node.js. Coded reporting tools, lead management systems, and campaign tracking platforms from scratch.

ReactNode.jsJavaScriptWeb ApplicationsDashboards
2016–2020

PPC Campaign Management at Scale

Managed high-budget Google Ads and Bing Ads campaigns across search, display, shopping, and video networks. Built automated bid strategies, negative keyword lists, and conversion-optimized landing pages generating 50+ leads per week.

Google AdsBing AdsPPC ManagementBid Automation
2016–2020

Social Media Marketing & Paid Campaign Management

Ran full social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Managed content creation, community engagement, influencer partnerships, and paid ad campaigns with advanced audience targeting.

Social MediaFacebook AdsInstagram AdsLinkedInInfluencer Marketing
2016–2020

Email Marketing Automation & CRM Integration

Implemented full marketing automation stacks with CRM integration. Built lead scoring workflows, automated email sequences, drip campaigns, and sales pipeline dashboards that nurtured leads and closed deals faster.

Email AutomationCRMLead ScoringDrip CampaignsSales Funnels
2016–2020

SMS & MMS Marketing Campaign Systems

Built advanced SMS marketing systems with two-way texting, MMS image campaigns, automated appointment reminders, and promotional blast sequences. Integrated with CRMs for trigger-based messaging and compliance management.

SMS MarketingMMS CampaignsTwo-Way TextingCompliance
2017–2020

Blockchain & Cryptocurrency Website Projects

Built websites and web applications for blockchain startups, crypto trading platforms, and token launch projects. Coded landing pages, whitepaper sites, ICO countdown timers, and wallet integration interfaces.

BlockchainCryptocurrencyWeb3ICO SitesToken Projects
2016–2020

WordPress WooCommerce & E-Commerce Builds

Built full e-commerce stores on WordPress with WooCommerce — product catalogs, payment processing, shipping integrations, and abandoned cart recovery emails that turned browsers into buyers.

WooCommerceE-CommerceWordPressPayment Integration
2016–2020

Google My Business Optimization & Local Ads

Ran advanced GMB optimization with weekly posts, photo updates, Q&A seeding, and Local Services Ads. Combined organic Maps ranking with paid local ads to dominate the entire local search results page.

GMB OptimizationLocal Services AdsMaps MarketingLocal SEO
2017–2020

Chatbot & Live Chat Lead Capture Systems

Built and coded chatbot flows for client websites and Facebook Messenger. Created conversational AI that qualified visitors, booked appointments, and captured leads 24/7 without human intervention.

ChatbotsMessenger BotsLead CaptureConversational AI
2016–2020

HVAC & Plumbing Google Ads Domination

Built high-budget Google Ads campaigns for HVAC and plumbing contractors targeting emergency keywords. Ran Local Services Ads with guaranteed badges, call-only campaigns, and seasonal bid strategies generating 50+ calls per week.

Google AdsLocal Services AdsCall CampaignsEmergency Keywords
2018–2020

Landscaping & Contractor Social Media Projects

Produced daily short-form video content for landscaping, sandblasting, and flooring businesses. Before-and-after transformations, job site clips, and customer reactions generating thousands of local views and direct inquiries.

TikTokInstagram ReelsBefore/AfterVisual Marketing
2016–2020

Multi-Location Local SEO & Maps Management

Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.

Multi-Location SEOGBP ManagementCity PagesGeo-Targeting
2017–2020

Crypto Token Launch & ICO Marketing Campaigns

Managed end-to-end ICO/token launch campaigns including whitepaper design, Telegram community building, bounty programs, and crypto influencer outreach. Built pre-sale landing pages and smart contract integration for token distribution.

ICO MarketingToken LaunchTelegramBounty ProgramsSmart Contracts
2018–2020

Progressive Web App (PWA) Development

Built progressive web apps with offline support, push notifications, and app-like experiences for service businesses. Deployed installable web apps that worked on any device without app store submissions.

PWAService WorkersPush NotificationsOffline-FirstWeb Apps
2017–2020

Conversion Rate Optimization & A/B Testing Systems

Built systematic CRO programs for service businesses and e-commerce stores — heat mapping, session recording, multivariate testing, and funnel analysis. Optimized headlines, CTAs, forms, and checkout flows to squeeze maximum revenue from existing traffic.

CROA/B TestingHeat MapsSession RecordingFunnel Optimization
2016–2020

Data-Driven Marketing & Analytics Implementation

Implemented full analytics stacks with Google Analytics, Tag Manager, conversion tracking, and custom dashboards. Built data pipelines that connected ad spend to revenue, enabling real-time ROI decisions — because 73% of customers expect personalized experiences backed by data.

Google AnalyticsTag ManagerData PipelinesCustom DashboardsROI Tracking
2018–2020

Full-Stack Digital Growth System Builds

Combined website/funnel building, SEO, paid ads, email automation, and analytics into unified revenue engines for local businesses. Delivered end-to-end marketing systems where every channel fed the next — the predecessor to today's 7-channel stack.

Growth SystemsFunnel BuildingSEOPaid AdsEmail AutomationAnalytics