Instagram & TikTok Short-Video Campaigns
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
2016–2020
20 real-world projects from this period.
Back to full timeline2016–2020
20 real-world projects from this period.
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
Set up DSPs (demand-side platforms), tracking pixels, and audience-data feeds to auto-buy ads across millions of sites and apps in milliseconds through real-time bidding.
Installed tracking pixels across client properties, then built rule-based campaigns that followed website visitors across the internet with personalized ads driving them back to convert.
Built custom web applications, admin dashboards, and client portals using modern JavaScript, React, and Node.js. Coded reporting tools, lead management systems, and campaign tracking platforms from scratch.
Managed high-budget Google Ads and Bing Ads campaigns across search, display, shopping, and video networks. Built automated bid strategies, negative keyword lists, and conversion-optimized landing pages generating 50+ leads per week.
Ran full social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Managed content creation, community engagement, influencer partnerships, and paid ad campaigns with advanced audience targeting.
Implemented full marketing automation stacks with CRM integration. Built lead scoring workflows, automated email sequences, drip campaigns, and sales pipeline dashboards that nurtured leads and closed deals faster.
Built advanced SMS marketing systems with two-way texting, MMS image campaigns, automated appointment reminders, and promotional blast sequences. Integrated with CRMs for trigger-based messaging and compliance management.
Built websites and web applications for blockchain startups, crypto trading platforms, and token launch projects. Coded landing pages, whitepaper sites, ICO countdown timers, and wallet integration interfaces.
Built full e-commerce stores on WordPress with WooCommerce — product catalogs, payment processing, shipping integrations, and abandoned cart recovery emails that turned browsers into buyers.
Ran advanced GMB optimization with weekly posts, photo updates, Q&A seeding, and Local Services Ads. Combined organic Maps ranking with paid local ads to dominate the entire local search results page.
Built and coded chatbot flows for client websites and Facebook Messenger. Created conversational AI that qualified visitors, booked appointments, and captured leads 24/7 without human intervention.
Built high-budget Google Ads campaigns for HVAC and plumbing contractors targeting emergency keywords. Ran Local Services Ads with guaranteed badges, call-only campaigns, and seasonal bid strategies generating 50+ calls per week.
Produced daily short-form video content for landscaping, sandblasting, and flooring businesses. Before-and-after transformations, job site clips, and customer reactions generating thousands of local views and direct inquiries.
Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.
Managed end-to-end ICO/token launch campaigns including whitepaper design, Telegram community building, bounty programs, and crypto influencer outreach. Built pre-sale landing pages and smart contract integration for token distribution.
Built progressive web apps with offline support, push notifications, and app-like experiences for service businesses. Deployed installable web apps that worked on any device without app store submissions.
Built systematic CRO programs for service businesses and e-commerce stores — heat mapping, session recording, multivariate testing, and funnel analysis. Optimized headlines, CTAs, forms, and checkout flows to squeeze maximum revenue from existing traffic.
Implemented full analytics stacks with Google Analytics, Tag Manager, conversion tracking, and custom dashboards. Built data pipelines that connected ad spend to revenue, enabling real-time ROI decisions — because 73% of customers expect personalized experiences backed by data.
Combined website/funnel building, SEO, paid ads, email automation, and analytics into unified revenue engines for local businesses. Delivered end-to-end marketing systems where every channel fed the next — the predecessor to today's 7-channel stack.