2021-2026 documented work
Projects from this era.
16 examples showing the kind of website, local search, Google Maps, outreach, social media, reputation, software, and lead-generation work Dean was doing during this period.
2021-2026SMS, Email & Omnichannel Marketing
Modern two-way texting platforms with drip sequences, compliance tools, and 98%+ open rates. Integrated with CRM for abandoned-cart recovery, appointment booking, instant follow-up, and review request automation.
SMS/MMSDrip CampaignsCRM IntegrationCompliance
2022SMS, Email & Omnichannel Marketing
2-way MMS drip sequences + TCPA/DNC compliance scrubbing + CRM sync for a furniture retailer. 98.4% delivery rate.
MMS DripsTCPA ComplianceCRM SyncCart Recovery
2023SMS, Email & Omnichannel Marketing
Automated SMS booking confirmations, no-show reduction flows, and instant Google review requests for a 14-location dental chain.
SMS AutomationAppointment RemindersReview RequestsMulti-Location
2024SMS, Email & Omnichannel Marketing
MMS with property photos + instant 'I'm interested' reply routing to agent for a brokerage.
MMS MarketingReply RoutingReal EstateLead Capture
2021-2026SMS, Email & Omnichannel Marketing
Running sophisticated email marketing campaigns with behavioral automation, dynamic content personalization, and AI-optimized send times. Building nurture sequences, re-engagement flows, and revenue-driving newsletters for clients.
Email MarketingAutomationPersonalizationAI Optimization
2022SMS, Email & Omnichannel Marketing
Klaviyo flows with AI send-time optimization + dynamic content for an online course platform.
KlaviyoAI Send-TimeDynamic ContentNurture Flows
2023SMS, Email & Omnichannel Marketing
7-stage win-back sequence with personalized video + discount tiers for a churning SaaS company.
Win-Back EmailsPersonalized VideoRe-engagementSaaS
2024SMS, Email & Omnichannel Marketing
AI-optimized send times + dynamic product recommendations powering a weekly newsletter for an e-commerce brand.
AI OptimizationDynamic ProductsNewsletterRevenue Attribution
2021-2026SMS, Email & Omnichannel Marketing
End-to-end systems combining TikTok video
OmnichannelFunnel BuildingAnalyticsMulti-Channel
2023SMS, Email & Omnichannel Marketing
Full funnel: TikTok
TikTokSMSAI ChatbotZoomFull Funnel
2024SMS, Email & Omnichannel Marketing
Instagram Ads
Instagram AdsRetargetingChatbotOmnichannel
2024SMS, Email & Omnichannel Marketing
Google Ads
AttributionGoogle AdsEmailSMSBooking System
2025SMS, Email & Omnichannel Marketing
Targeted lapsed-member SMS campaign with personalized offers and one-tap rejoin links for a fitness chain. 3-message sequence over 10 days with urgency triggers.
SMS ReactivationPersonalized OffersDeep LinksFitness Marketing
2025SMS, Email & Omnichannel Marketing
Built a post-purchase automation system combining thank-you emails, shipping updates via SMS, review requests, and loyalty point notifications for a DTC supplement brand.
Post-Purchase AutomationLoyalty ProgramReview AutomationDTCKlaviyo
2022SMS, Email & Omnichannel Marketing
Migrated clients from outdated email systems to modern platforms - Klaviyo, ActiveCampaign, and Mailchimp. Set up domain authentication (SPF, DKIM, DMARC), list segmentation, template libraries, and automated welcome sequences. Deployed within 2 weeks with zero subscriber loss.
Email MigrationKlaviyoActiveCampaignDomain AuthSPF/DKIM/DMARC
2024SMS, Email & Omnichannel Marketing
Built and deployed a full enterprise email marketing infrastructure for a multi-brand retailer - dedicated sending IPs, warm-up sequences, inbox placement monitoring, suppression list management, and A/B tested template systems.
Email InfrastructureIP Warm-UpDeliverabilitySuppression ManagementEnterprise