Dean SchlenkerReal-World Work Since 1995

2021–2026

SMS, Email & Omnichannel Marketing

16 real-world projects from this period.

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2021–2026

SMS, Email & Omnichannel Marketing

16 real-world projects from this period.

Search engine marketing and SEO cleanup
2021–2026

SMS + MMS Marketing Automation at Scale

Modern two-way texting platforms with drip sequences, compliance tools, and 98%+ open rates. Integrated with CRM for abandoned-cart recovery, appointment booking, instant follow-up, and review request automation.

SMS/MMSDrip CampaignsCRM IntegrationCompliance
2022

Abandoned-Cart SMS Recovery Engine

2-way MMS drip sequences + TCPA/DNC compliance scrubbing + CRM sync for a furniture retailer. 98.4% delivery rate. → 39% recovery rate, $312K recovered in Q4 alone.

MMS DripsTCPA ComplianceCRM SyncCart Recovery
2023

Dental Chain Appointment & Review SMS System

Automated SMS booking confirmations, no-show reduction flows, and instant Google review requests for a 14-location dental chain. → No-show rate dropped from 18% to 4.2%.

SMS AutomationAppointment RemindersReview RequestsMulti-Location
2024

Real Estate Open-House MMS Follow-Up

MMS with property photos + instant 'I'm interested' reply routing to agent for a brokerage. → 2.4× more appointments booked from open houses.

MMS MarketingReply RoutingReal EstateLead Capture
2021–2026

Email Marketing Campaign Management & Automation

Running sophisticated email marketing campaigns with behavioral automation, dynamic content personalization, and AI-optimized send times. Building nurture sequences, re-engagement flows, and revenue-driving newsletters for clients.

Email MarketingAutomationPersonalizationAI Optimization
2022

Behavioral Nurture Email Sequences

Klaviyo flows with AI send-time optimization + dynamic content for an online course platform. → 41% open rate, 19% of total revenue from email channel alone.

KlaviyoAI Send-TimeDynamic ContentNurture Flows
2023

SaaS Win-Back & Re-engagement Campaign

7-stage win-back sequence with personalized video + discount tiers for a churning SaaS company. → Reactivated 28% of churned users.

Win-Back EmailsPersonalized VideoRe-engagementSaaS
2024

Newsletter Revenue Machine

AI-optimized send times + dynamic product recommendations powering a weekly newsletter for an e-commerce brand. → $68K/month average revenue from newsletter alone.

AI OptimizationDynamic ProductsNewsletterRevenue Attribution
2021–2026

Omnichannel Lead-Nurture Funnel Systems

End-to-end systems combining TikTok video → retargeting ads → SMS → AI chatbot → booked Zoom call — all tracked in one dashboard.

OmnichannelFunnel BuildingAnalyticsMulti-Channel
2023

Solar Company TikTok-to-Zoom Funnel

Full funnel: TikTok → SMS → AI Chatbot → Zoom — all tracked in one dashboard. → 31% of TikTok viewers booked calls.

TikTokSMSAI ChatbotZoomFull Funnel
2024

Fashion E-Commerce 7-Touch Sequence

Instagram Ads → Retargeting → AI Chatbot omnichannel sequence for an e-commerce fashion brand. → 9.4× ROAS.

Instagram AdsRetargetingChatbotOmnichannel
2024

Med-Spa Full Attribution Dashboard

Google Ads → Email → SMS → Booking complete attribution system for a med-spa chain. → $840K revenue from $91K spend.

AttributionGoogle AdsEmailSMSBooking System
2025

Gym Membership Reactivation SMS Campaign

Targeted lapsed-member SMS campaign with personalized offers and one-tap rejoin links for a fitness chain. 3-message sequence over 10 days with urgency triggers. → Reactivated 34% of dormant members, $218K in recovered annual revenue.

SMS ReactivationPersonalized OffersDeep LinksFitness Marketing
2025

E-Commerce Post-Purchase Email & SMS Loyalty Loop

Built a post-purchase automation system combining thank-you emails, shipping updates via SMS, review requests, and loyalty point notifications for a DTC supplement brand. → 61% repeat purchase rate, 4.8-star average review score.

Post-Purchase AutomationLoyalty ProgramReview AutomationDTCKlaviyo
2022

Email Marketing Platform Setup & Migration

Migrated clients from outdated email systems to modern platforms — Klaviyo, ActiveCampaign, and Mailchimp. Set up domain authentication (SPF, DKIM, DMARC), list segmentation, template libraries, and automated welcome sequences. Deployed within 2 weeks with zero subscriber loss.

Email MigrationKlaviyoActiveCampaignDomain AuthSPF/DKIM/DMARC
2024

Enterprise Email Infrastructure & Deliverability System

Built and deployed a full enterprise email marketing infrastructure for a multi-brand retailer — dedicated sending IPs, warm-up sequences, inbox placement monitoring, suppression list management, and A/B tested template systems. → 97.2% inbox placement rate, 44% open rate across 1.2M monthly sends.

Email InfrastructureIP Warm-UpDeliverabilitySuppression ManagementEnterprise