Custom CGI & Perl Script Development
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
2001-2005 - Automation & Local Classified Marketing
Custom E-Commerce Store Development
Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing - building online stores from the ground up before Shopify or WooCommerce existed.
Real-world project
Work completed by Dean Schlenker.
Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing - building online stores from the ground up before Shopify or WooCommerce existed.
This project comes from Dean Schlenker's 2000-2005 Automation & Local Classified Marketing work period and supports the broader history across 13K+ web designs and marketing projects, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, automated posting, local organic SEO, organic SEO, and Google Maps.
The practical goal was the same across Dean's work: make the business easier to find, easier to understand, and easier to contact. That means clearer pages, stronger search signals, better follow-up, and a path from visitor interest to calls, quotes, appointments, bookings, or sales.
For search engines and AI answer systems, the page connects the project to the larger portfolio instead of leaving it as an isolated example. It reinforces who did the work, when it happened, what business function it supported, and how it fits into Dean's long-running internet marketing, website, automation, local SEO, and Google Maps experience.
For a business owner reviewing this work, the important point is practical execution. The project shows how Dean connects technical build work with marketing outcomes: better organization, clearer tracking, cleaner handoff, and a website or system that supports real customer action instead of sitting online as a static brochure.
Related work
More real-world projects connected to this work.
Custom E-Commerce Storefront with CGI Shopping Cart
Built one of the earliest online storefronts using Perl CGI scripts for shopping cart, order processing, and basic inventory. Integrated credit card processing via phone verification before secure online payment gateways existed.
IMJuice Local Citation and Google Maps Visibility System
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
Custom Macro & Script Builds for Mass Posting
Built AutoHotkey, iMacros, and VBA macros that auto-filled and posted ads across dozens of sites and replied in forums with signature links. One script could hit 50-100 sites per hour.
Classified Advertising and Local Posting Campaigns
Managed local classified posting campaigns across regional boards, niche directories, and early local marketplaces. Built ad templates, posting calendars, response tracking, and lead follow-up workflows.
SMS Text Message Marketing Campaigns
Built opt-in SMS marketing programs for coupons, appointment reminders, alerts, and repeat-customer communication using website and offline signup flows.
Common questions
Questions business owners ask.
Who can help a Phoenix business with Custom E-Commerce Store Development?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does this project connect to Dean Schlenker's internet marketing and webmaster work?
Custom E-Commerce Store Development is part of Dean Schlenker's documented work history and supports real-world internet marketing, website, outreach, automation, local SEO, Google Maps, AI, and lead-generation systems.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.