Dean SchlenkerReal-World Work Since 1995
Dean Schlenker real-world work
Custom marketing tools built to support real business workflows: lead capture, email and sms outreach, local citation tracking, classified posting, automated posting, booking requests, owner notifications, and campaign reporting.
Related completed work
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
Built rack-mounted servers, configured SMTP software, and managed dial-up and leased-line infrastructure for early email marketing, hosting, and business communication systems before commercial platforms became common.
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Manual and scripted filling of 'Contact Us' forms on directories, forums, and business sites to generate direct leads. This tactic never stopped - still running daily in 2025/2026.
Hand-coded HTML websites from scratch - tables-based layouts, custom graphics, visitor counters, and guestbooks. Registered domains, configured FTP hosting, and built the first generation of business web presence for local companies.
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
Built opt-in email lists from scratch using website sign-up forms, guestbook entries, and forum participation. Created weekly email newsletters for local businesses - promotions and updates that drove repeat customers.
Built interactive website features using JavaScript and DHTML - image rollovers, dropdown menus, form validation, and animated elements. Pushed the boundaries of what browsers could do before CSS was widely supported.
Built one of the earliest online storefronts using Perl CGI scripts for shopping cart, order processing, and basic inventory. Integrated credit card processing via phone verification before secure online payment gateways existed.
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
Built AutoHotkey, iMacros, and VBA macros that auto-filled and posted ads across dozens of sites and replied in forums with signature links. One script could hit 50-100 sites per hour.
Managed local classified posting campaigns across regional boards, niche directories, and early local marketplaces. Built ad templates, posting calendars, response tracking, and lead follow-up workflows.
Built opt-in SMS marketing programs for coupons, appointment reminders, alerts, and repeat-customer communication using website and offline signup flows.
Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Built database-driven websites with PHP and MySQL, including custom CMS systems, member portals, ecommerce stores, admin dashboards, and backend tools for business operations.
Built opt-in email lists with lead magnets, set up autoresponder sequences, and ran weekly newsletter campaigns that drove consistent traffic and sales for dozens of clients.
Designed and coded Flash-based websites with animated intros, interactive navigation, and multimedia presentations. Built ActionScript-driven applications, video players, and rich media experiences that were cutting-edge at the time.
Managed local marketplace posting campaigns with organized templates, posting schedules, lead tracking, phone and email routing, and follow-up systems for service businesses.
Built affiliate programs and recruited networks of publishers to promote client offers. Managed commission tracking, conversions, and optimized payouts for maximum reach.
Built pay-per-click campaigns for HVAC, plumbing, locksmith, and contractor businesses. Targeted high-intent emergency keywords like 'near me' and '24-hour service' when competition was almost zero.
Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.
Built early web presence for diesel repair shops, auto body work, and performance tuning businesses. Created service pages, coupon campaigns, and email follow-up systems that turned one-time customers into repeat clients.
Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing - building online stores from the ground up before Shopify or WooCommerce existed.
Built customized MySpace profiles with HTML and CSS profile customization, embedded media, branded layouts, and early social content for businesses and musicians. Managed profile updates, audience building, and traffic tracking for early social media campaigns.
Portfolio depth
The full timeline includes 198 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Custom Marketing Tools is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.