Dean SchlenkerReal-World Work Since 1995
2021–2026
16 real-world projects from this period.
Back to full timeline2021–2026
16 real-world projects from this period.
Managing Google Ads, Facebook Ads, Instagram Ads, and LinkedIn campaigns across search, display, shopping, and video. Running advanced audience targeting, automated bidding, and conversion-optimized landing pages for maximum ROI.
Search + Shopping + Performance Max with automated bidding for a plumbing company. ROAS 9.8×. → $1.4M revenue from $142K ad spend.
Advantage+ shopping + Spark Ads using user-generated content for a skincare brand. → 4.2× ROAS, 340K new customers acquired.
Conversation ads + lead forms with auto-scoring for a software company. → 1,200 SQLs at $38 cost per lead.
Full social media management across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. Content creation, community management, paid campaigns, influencer partnerships, and analytics reporting for local and national brands.
Daily Reels + trending audio + community DM automation for a local gym chain. → 1.8M views/month, 420 new members acquired.
3× weekly posts + comment engagement system for a B2B consulting firm. → 3,200 new leads generated in 9 months.
60-second problem-solution hooks driving to AI chatbot for a home-services brand. → 2.1M views, 1,100 booked calls.
Produced daily TikTok, YouTube Shorts, and Instagram Reels content with trending audio, hooks, and CTAs driving leads through bio links and DM automation.
365 Reels with trending audio + CTA to chatbot for a car dealership. → 14M views, 1,200 vehicle sales attributed.
Viral 'before/after' transformation series driving DM bookings for a beauty salon. → 3,400 appointments booked.
90-day viral campaign hitting 8.7M views for a roofing brand. → $2.1M pipeline generated from video content.
High-CPC Google Ads campaign for a personal injury attorney targeting 'car accident lawyer' and 'slip and fall attorney' keywords. Built dedicated landing pages with live chat. → 87 signed cases in 6 months at $290 cost per case.
Dog grooming and daycare brand leveraging pet content trends — grooming transformations, funny reactions, and 'day in the life' clips. Built DM-to-booking automation. → 4.2M views, 890 new recurring clients.
Built a complete social commerce pipeline where customers buy directly inside Instagram and TikTok — shoppable posts, in-app checkout, product tagging, and live shopping events. People buy directly on social platforms now — this system captured that shift. → $420K in in-app revenue in 4 months.
Built content and ad systems optimized for how people actually search now — full questions like 'best gym near me with no contract' instead of keywords. Optimized for intent, not just terms. Deployed across Google, AI platforms, and voice search. → 280% increase in question-based traffic, 52% higher conversion rate.