2021-2026 documented work
Projects from this era.
16 examples showing the kind of website, local search, Google Maps, outreach, social media, reputation, software, and lead-generation work Dean was doing during this period.
2021-2026PPC, Social Media & Video Marketing
Managing Google Ads, Facebook Ads, Instagram Ads, and LinkedIn campaigns across search, display, shopping, and video. Running advanced audience targeting, automated bidding, and conversion-optimized landing pages for maximum ROI.
Google AdsFacebook AdsPPCShopping AdsVideo Ads
2022PPC, Social Media & Video Marketing
Search + Shopping + Performance Max with automated bidding for a plumbing company. ROAS tracking.
Google AdsPerformance MaxShopping AdsAutomated Bidding
2023PPC, Social Media & Video Marketing
Advantage+ shopping + Spark Ads using user-generated content for a skincare brand.
Meta AdsTikTok Spark AdsUGCAdvantage+
2024PPC, Social Media & Video Marketing
Conversation ads + lead forms with auto-scoring for a software company.
LinkedIn AdsConversation AdsLead FormsB2B
2021-2026PPC, Social Media & Video Marketing
Full social media management across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. Content creation, community management, paid campaigns, influencer partnerships, and analytics reporting for local and national brands.
Social MediaTikTokInstagramLinkedInYouTubeContent Strategy
2023PPC, Social Media & Video Marketing
Daily Reels + trending audio + community DM automation for a local gym chain.
TikTokInstagram ReelsDM AutomationOrganic Growth
2024PPC, Social Media & Video Marketing
3x weekly posts + comment engagement system for a B2B consulting firm.
LinkedInThought LeadershipContent StrategyB2B
2024PPC, Social Media & Video Marketing
60-second problem-solution hooks driving to AI chatbot for a home-services brand.
YouTube ShortsVideo MarketingAI ChatbotLead Funnel
2021-2026PPC, Social Media & Video Marketing
Produced daily TikTok, YouTube Shorts, and Instagram Reels content with trending audio, hooks, and CTAs driving leads through bio links and DM automation.
TikTokYouTube ShortsReelsShort-Form MarketingDM Automation
2023PPC, Social Media & Video Marketing
365 Reels with trending audio + CTA to chatbot for a car dealership.
TikTokDaily ContentAI Chatbot CTAAutomotive
2024PPC, Social Media & Video Marketing
short-form 'before/after' transformation series driving DM bookings for a beauty salon.
Instagram ReelsBefore/AfterDM BookingsBeauty
2024PPC, Social Media & Video Marketing
Built a short-form video campaign for a roofing brand with YouTube Shorts, local service topics, creative testing, lead routing, and reporting.
YouTube ShortsShort-Form CampaignRoofingPipeline Gen
2025PPC, Social Media & Video Marketing
High-CPC Google Ads campaign for a personal injury attorney targeting 'car accident lawyer' and 'slip and fall attorney' keywords. Built dedicated landing pages with live chat.
Google AdsLegal MarketingHigh-CPCLanding PagesLive Chat
2025PPC, Social Media & Video Marketing
Dog grooming and daycare brand leveraging pet content trends - grooming transformations, funny reactions, and 'day in the life' clips. Built DM-to-booking automation.
TikTokShort-Form ContentPet IndustryDM AutomationBooking Funnels
2025PPC, Social Media & Video Marketing
Built a complete social commerce pipeline where customers buy directly inside Instagram and TikTok - shoppable posts, in-app checkout, product tagging, and live shopping events. People buy directly on social platforms now - this system captured that shift.
Social CommerceInstagram ShoppingTikTok ShopLive ShoppingIn-App Checkout
2026PPC, Social Media & Video Marketing
Built content and ad systems optimized for how people actually search now - full questions like 'best gym near me with no contract' instead of keywords. Optimized for intent, not just terms. Deployed across Google, AI platforms, and voice search.
Conversational SearchIntent OptimizationVoice SearchQuestion-Based SEOAI Search