Custom CGI & Perl Script Development
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
Dean Schlenker real-world work
Shopify ecommerce work for wedding dresses and bridal fashion, including product collections, bridal gown category structure, conversion-focused product pages, checkout setup, image optimization, and search-ready online store foundations.
Related completed work
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
Built one of the earliest online storefronts using Perl CGI scripts for shopping cart, order processing, and basic inventory. Integrated credit card processing via phone verification before secure online payment gateways existed.
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Built database-driven websites with PHP and MySQL, including custom CMS systems, member portals, ecommerce stores, admin dashboards, and backend tools for business operations.
Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing - building online stores from the ground up before Shopify or WooCommerce existed.
Built branded eBay storefronts with custom HTML templates, managed product listings at scale, and ran cross-promotion campaigns linking eBay sales to standalone e-commerce websites for repeat business.
Built online stores using WooCommerce and custom e-commerce solutions. Implemented product catalogs, payment processing, shipping integrations, inventory management, and abandoned cart recovery that turned browsers into buyers.
Rebuilt a Shopify store with slow load times, broken checkout flow, weak navigation, and missing SEO basics. Improved product pages, collections, image handling, metadata, and checkout usability.
Built turnkey Shopify stores from scratch - domain setup, theme customization, product catalog, payment gateway, shipping rules, tax configuration, and SEO foundation. Delivered fully operational online stores ready to sell on day one with training for the business owner.
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
Built full e-commerce stores on WordPress with WooCommerce - product catalogs, payment processing, shipping integrations, and abandoned cart recovery emails that turned browsers into buyers.
Built CRO programs for service businesses and ecommerce stores using analytics, heat mapping, session review, testing plans, and form or checkout improvements.
Built a Shopify ecommerce website for wedding dresses and bridal fashion, including product collection structure, bridal gown category pages, conversion-focused product pages, checkout setup, image optimization, and SEO foundations for wedding dress searches.
Built payment dApp + smart contracts (USDC + ETH) with instant settlement and on-chain receipts for a luxury watch retailer.
Built a full-stack e-commerce platform with AI-powered product recommendations, dynamic pricing, personalized landing pages, and conversion tracking. 73% of customers expect personalized experiences - this system delivered.
Abandoned-cart bot with behavioral lead scoring (cart value + scroll depth + return visits) for a revenue tracking. SMS + Messenger sequences + instant agent hand-off.
AI-optimized send times + dynamic product recommendations powering a weekly newsletter for an e-commerce brand.
Instagram Ads
Built a post-purchase automation system combining thank-you emails, shipping updates via SMS, review requests, and loyalty point notifications for a DTC supplement brand.
Built a complete social commerce pipeline where customers buy directly inside Instagram and TikTok - shoppable posts, in-app checkout, product tagging, and live shopping events. People buy directly on social platforms now - this system captured that shift.
500+ pieces of ad copy & Reels scripts monthly for an e-commerce brand using AI generation.
Portfolio depth
The full timeline includes 198 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Shopify Wedding Dress Ecommerce Build is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.