Hosting Server and Custom Outreach Software
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Dean Schlenker real-world work
Website Design
Website design and development work from hand-coded HTML in 1995 to modern static sites, CMS builds, landing pages, ecommerce builds, SaaS dashboards, on site AI chat bot systems, AI booking systems, and search-ready business websites.
Related completed work
Projects connected to Website Design.
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
Website Contact-Form Submission Campaigns
Manual and scripted filling of 'Contact Us' forms on directories, forums, and business sites to generate direct leads. This tactic never stopped - still running daily in 2025/2026.
Static HTML Website Design & Development
Hand-coded HTML websites from scratch - tables-based layouts, custom graphics, visitor counters, and guestbooks. Registered domains, configured FTP hosting, and built the first generation of business web presence for local companies.
Custom CGI & Perl Script Development
Wrote custom CGI scripts in Perl for form processing, guestbooks, hit counters, and basic e-commerce carts. Built server-side functionality when 'web development' meant writing every line of code by hand.
Email Newsletter List Building & Campaigns
Built opt-in email lists from scratch using website sign-up forms, guestbook entries, and forum participation. Created weekly email newsletters for local businesses - promotions and updates that drove repeat customers.
ICQ & IRC Chat Channel Marketing
Used ICQ messaging and IRC chat channels to build business contacts, share promotions, and drive traffic to client websites. Managed channel presence and automated greeting messages for lead capture.
Custom JavaScript & DHTML Interactive Websites
Built interactive website features using JavaScript and DHTML - image rollovers, dropdown menus, form validation, and animated elements. Pushed the boundaries of what browsers could do before CSS was widely supported.
Multi-Site SEO and Meta Data Optimization
Optimized client websites for early search engines including AltaVista, Excite, Lycos, Yahoo, and later Google. Improved page titles, meta descriptions, headings, internal links, and content structure by hand.
SMS Text Message Marketing Campaigns
Built opt-in SMS marketing programs for coupons, appointment reminders, alerts, and repeat-customer communication using website and offline signup flows.
WordPress Website Design & Launch Projects
Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.
Google AdWords Pay-Per-Click Campaign Builds
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Dynamic Website Development with PHP and MySQL
Built database-driven websites with PHP and MySQL, including custom CMS systems, member portals, ecommerce stores, admin dashboards, and backend tools for business operations.
Flash Website & Multimedia Development
Designed and coded Flash-based websites with animated intros, interactive navigation, and multimedia presentations. Built ActionScript-driven applications, video players, and rich media experiences that were cutting-edge at the time.
Home Services Lead Generation Funnels
Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.
Custom E-Commerce Store Development
Coded custom shopping cart systems with payment gateway integration, inventory management, and order processing - building online stores from the ground up before Shopify or WooCommerce existed.
Social Media Profile Building and MySpace Marketing
Built customized MySpace profiles with HTML and CSS profile customization, embedded media, branded layouts, and early social content for businesses and musicians. Managed profile updates, audience building, and traffic tracking for early social media campaigns.
Custom Search Engine Submission & Optimization Tools
Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.
Online Auction & eBay Storefront Projects
Built branded eBay storefronts with custom HTML templates, managed product listings at scale, and ran cross-promotion campaigns linking eBay sales to standalone e-commerce websites for repeat business.
Doctors & Dentists Lead Generation Campaigns
Built early medical and dental websites with appointment-request forms, service pages, and local search campaigns that consistently generated new patient inquiries.
Garage Door Repair Lead Capture Campaigns
Built emergency-focused landing pages and classified ad systems for garage door companies, routing calls and form leads directly to owners for same-day service bookings.
Online Reputation Management Services
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Custom WordPress Theme & Plugin Development
Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality - booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.
Email Marketing Platform Builds and Campaigns
Built segmented email lists, HTML email templates, and automated drip campaigns. Tested subject lines, seasonal offers, and maintenance reminder sequences to improve repeat customer communication.
Full Website Development & Redesign Projects
Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures - delivering dozens of sites per year.
Portfolio depth
Part of a larger body of work since 1995.
The full timeline includes 198 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Questions business owners ask.
Who can help a Phoenix business with Website Design?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does Dean Schlenker provide Website Design for local businesses?
Website Design is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.