1995Infrastructure & Outreach Systems
Built rack-mounted servers, configured SMTP software, and managed dial-up and leased-line infrastructure for early email marketing, hosting, and business communication systems before commercial platforms became common.
Custom SMTPServer FarmsNetwork Infrastructure
1995-1998Infrastructure & Outreach Systems
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Email AutomationScript DevelopmentList Building
1995-1999Infrastructure & Outreach Systems
Managed email marketing campaigns from list organization to delivery review. Wrote templates, handled bounce management, tracked responses, and improved campaign workflow for early online business marketing.
Email MarketingList ManagementCampaign TrackingSMTP
1996-1999Infrastructure & Outreach Systems
Built opt-in email lists from scratch using website sign-up forms, guestbook entries, and forum participation. Created weekly email newsletters for local businesses - promotions and updates that drove repeat customers.
Email ListsNewslettersOpt-In FormsList Management
2003+Automation & Local Classified Marketing
Built opt-in SMS marketing programs for coupons, appointment reminders, alerts, and repeat-customer communication using website and offline signup flows.
SMS MarketingShort CodesMobile Campaigns
2001-2005Automation & Local Classified Marketing
Built opt-in email lists with lead magnets, set up autoresponder sequences, and ran weekly newsletter campaigns that drove consistent traffic and sales for dozens of clients.
Email MarketingAutorespondersList BuildingDrip Campaigns
2000-2005Automation & Local Classified Marketing
Managed local marketplace posting campaigns with organized templates, posting schedules, lead tracking, phone and email routing, and follow-up systems for service businesses.
CraigslistLocal MarketingTemplate SystemsLead Gen
2003-2005Automation & Local Classified Marketing
Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.
Lead GenLanding PagesHome ServicesForm Capture
2002-2005Automation & Local Classified Marketing
Built early web presence for diesel repair shops, auto body work, and performance tuning businesses. Created service pages, coupon campaigns, and email follow-up systems that turned one-time customers into repeat clients.
Automotive MarketingCouponsService PagesEmail Follow-Up
2001-2005Automation & Local Classified Marketing
Built early medical and dental websites with appointment-request forms, service pages, and local search campaigns that consistently generated new patient inquiries.
Medical MarketingDental MarketingLead GenerationAppointment Forms
2002-2005Automation & Local Classified Marketing
Promoted local bars with event pages, weekly drink-special blasts, and classified/forum outreach that filled seats for live music nights, sports events, and weekend promotions.
Bar MarketingEvent PromotionEmail BlastsLocal Outreach
2006-2010Social & Reputation Projects
Built segmented email lists, HTML email templates, and automated drip campaigns. Tested subject lines, seasonal offers, and maintenance reminder sequences to improve repeat customer communication.
Email MarketingHTML TemplatesSegmentationA/B Testing
2007-2010Social & Reputation Projects
Launched SMS marketing programs for contractors, auto shops, and cleaning companies. Built opt-in lists, sent promotional text blasts, appointment reminders, and seasonal offers - getting 95%+ open rates on every send.
SMS MarketingText CampaignsOpt-In ListsMobile Marketing
2008-2010Social & Reputation Projects
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
Auto Repair SEOGoogle MapsPPCCall-Only Ads
2008-2010Social & Reputation Projects
Built a custom PHP/MySQL CRM system for a multi-location service company. Tracked leads from first contact to sale, automated follow-up emails, and generated monthly ROI reports - replacing spreadsheets with a real tool.
PHPMySQLCRMLead TrackingCustom Web App
2011-2015Mobile & Video Era
Built sophisticated email marketing funnels with behavioral triggers, lead scoring, and automated sequences. Set up welcome series, abandoned cart recovery, re-engagement campaigns, and monthly newsletters for dozens of clients.
Email AutomationFunnelsLead ScoringBehavioral Triggers
2013-2015Mobile & Video Era
Deployed SMS systems for contractors, including appointment reminders, maintenance offers, review request messages, and follow-up sequences tied to completed service calls.
SMS MarketingAppointment RemindersReview RequestsAutomation
2013-2015Mobile & Video Era
Designed and coded app download landing pages with App Store and Google Play links, QR codes, SMS-to-download flows, and pre-launch email capture pages.
App MarketingLanding PagesDeep LinksQR CodesSMS Funnels
2011-2015Mobile & Video Era
Launched responsive websites, Google Maps optimization, and PPC campaigns for medical and dental practices to increase appointment calls and new-patient form submissions.
Medical PPCDental SEOGoogle MapsAppointment Leads
2016-2020Automation, Paid Media & Short-Form Marketing
Implemented full marketing automation stacks with CRM integration. Built lead scoring workflows, automated email sequences, drip campaigns, and sales pipeline dashboards that nurtured leads and closed deals faster.
Email AutomationCRMLead ScoringDrip CampaignsSales Funnels
2016-2020Automation, Paid Media & Short-Form Marketing
Built advanced SMS marketing systems with two-way texting, MMS image campaigns, automated appointment reminders, and promotional blast sequences. Integrated with CRMs for trigger-based messaging and compliance management.
SMS MarketingMMS CampaignsTwo-Way TextingCompliance
2016-2020Automation, Paid Media & Short-Form Marketing
Built full e-commerce stores on WordPress with WooCommerce - product catalogs, payment processing, shipping integrations, and abandoned cart recovery emails that turned browsers into buyers.
WooCommerceE-CommerceWordPressPayment Integration
2017-2020Automation, Paid Media & Short-Form Marketing
Built and coded chatbot flows for client websites and Facebook Messenger. Created conversational AI that qualified visitors, booked appointments, and captured leads 24/7 without human intervention.
ChatbotsMessenger BotsLead CaptureConversational AI
2018-2020Automation, Paid Media & Short-Form Marketing
Combined website/funnel building, SEO, paid ads, email automation, and analytics into unified revenue engines for local businesses. Delivered end-to-end marketing systems where every channel fed the next - the predecessor to today's 7-channel stack.
Growth SystemsFunnel BuildingSEOPaid AdsEmail AutomationAnalytics