Hosting Server and Custom Outreach Software
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Dean Schlenker real-world work
Custom Local Citation Marketing Tool
Custom local citation marketing tool work for structured citation workflows, NAP consistency, GPS business listings, directory tracking, Google Maps support, AI search visibility, and human-reviewed local data management.
Related completed work
Projects connected to Custom Local Citation Marketing Tool.
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
Early Directory & Portal Submission Projects
Submitted business listings to every early web directory and portal - Yahoo Directory, DMOZ, and hundreds of niche indexes. Built the first generation of online citations that would later become the foundation of local SEO.
IMJuice Local Citation and Google Maps Visibility System
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
Online Auction & eBay Storefront Projects
Built branded eBay storefronts with custom HTML templates, managed product listings at scale, and ran cross-promotion campaigns linking eBay sales to standalone e-commerce websites for repeat business.
Custom WordPress Theme & Plugin Development
Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality - booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.
Google Maps & Local SEO Optimization Projects
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
HVAC & Plumbing Local Maps Ranking Projects
Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches - moving businesses into the Local 3-Pack.
Automotive Shop Google Maps & PPC Projects
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
Google Business Profile and Maps Ranking Projects
Expanded local Maps campaigns with photo updates, Q&A management, post publishing, review workflows, citation support, and service-area content to improve Local Pack visibility.
City Page SEO for Multi-Area Service Businesses
Built city-specific service pages for contractors serving multiple areas. Each page targeted '[service] + [city]' keywords with unique content, local schema markup, and embedded Google Maps.
Doctor & Dentist Practice Growth Campaigns
Launched responsive websites, Google Maps optimization, and PPC campaigns for medical and dental practices to increase appointment calls and new-patient form submissions.
DAO Governance & Voting dApp
Built a full DAO governance platform with on-chain proposal creation, token-weighted voting, and treasury management on Ethereum. React + ethers.js frontend with Snapshot integration.
Real-Time Fleet Tracking SaaS Platform
Full-stack SaaS with GPS tracking, route optimization, driver performance analytics, and customer ETA notifications for a logistics company. React + Node.js + WebSockets.
Conversational Search Marketing System
Built content and ad systems optimized for how people actually search now - full questions like 'best gym near me with no contract' instead of keywords. Optimized for intent, not just terms. Deployed across Google, AI platforms, and voice search.
AI Platform Visibility and Answer Engine Optimization
Built AI search visibility strategies for client businesses using entity cleanup, structured data, useful content, source consistency, and answer-engine monitoring across ChatGPT, Gemini, Grok, and Perplexity-style discovery.
AI Search Visibility for Roofing Company
Built topical authority pages, structured data, service-area content, and entity consistency so a roofing company could be better understood by AI answer engines and traditional search systems.
AI Answer Engine Visibility for Dental Practice
Created an AI answer-engine content system for a dental practice, including service pages, FAQ structure, citations, schema, and consistent practice information across trusted sources.
National Brand AI Search Visibility Project
Optimized entity information, structured data, source consistency, and topical content for a national brand so search engines and AI answer systems could better understand products, services, and trust signals.
AI-Powered Content Generation & SEO
Built AI content pipelines that generate SEO-optimized blog posts, social media content, and ad copy at scale.
HVAC Service Content System
Built a large HVAC content system with human-edited service pages, FAQs, city pages, internal links, structured data, and publishing workflow for long-term organic visibility.
E-Commerce Ad Copy & Reels Workflow
500+ pieces of ad copy & Reels scripts monthly for an e-commerce brand using AI generation.
Topical Authority Cluster System
AI system built 23 topical clusters that support AI search visibility for a contractor network.
Contractor & Home Services AI Search Optimization
Optimized landscaping, carpet cleaning, painting, and insulation businesses to appear in AI answers across all major platforms.
Landscaping AI Search Visibility Project
Built structured data, service content, local proof, and topical clusters to help a landscaping company appear more clearly in AI answer engines and local organic search.
Portfolio depth
Part of a larger body of work since 1995.
The full timeline includes 198 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Questions business owners ask.
Who can help a Phoenix business with Custom Local Citation Marketing Tool?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does Dean Schlenker provide Custom Local Citation Marketing Tool for local businesses?
Custom Local Citation Marketing Tool is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.