1996-1999Infrastructure & Outreach Systems
Built and managed banner ad networks, swapping impressions across partner sites. Created animated GIF banners and tracked click-through rates manually - the original display advertising before Google AdSense existed.
Banner AdsLink ExchangesGIF DesignCPM Tracking
1995-1999Infrastructure & Outreach Systems
Managed early online community marketing through Usenet groups, discussion boards, and topic-based forums. Built business visibility with profile links, useful posts, and direct response tracking.
UsenetNewsgroupsSignature MarketingScripting
1996-1999Infrastructure & Outreach Systems
Ran marketing campaigns inside AOL chat rooms, keyword directories, and CompuServe forums. Built member profiles with business links and used instant messaging for direct lead outreach.
AOLCompuServeChat MarketingIM Outreach
1995-1999Infrastructure & Outreach Systems
Submitted business listings to every early web directory and portal - Yahoo Directory, DMOZ, and hundreds of niche indexes. Built the first generation of online citations that would later become the foundation of local SEO.
Directory ListingsPortal SubmissionsEarly Citations
1997-1999Infrastructure & Outreach Systems
Created and managed web rings - networks of related sites linked together in a circular navigation pattern. Built traffic-sharing communities that drove visitors between partner sites before search engines dominated discovery.
Web RingsLink NetworksTraffic SharingCommunity Sites
1997-1999Infrastructure & Outreach Systems
Optimized client websites for early search engines including AltaVista, Excite, Lycos, Yahoo, and later Google. Improved page titles, meta descriptions, headings, internal links, and content structure by hand.
SEOMeta TagsAltaVistaKeyword OptimizationEarly SEO Pages
2000Automation & Local Classified Marketing
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
IMJuiceLocal CitationsNAP ConsistencyGoogle Maps MarketingGPS ListingsAI Search VisibilityLocal SEO
Early 2000sAutomation & Local Classified Marketing
Built AutoHotkey, iMacros, and VBA macros that auto-filled and posted ads across dozens of sites and replied in forums with signature links. One script could hit 50-100 sites per hour.
AutoHotkeyiMacrosVBAForum Marketing
2001-2005Automation & Local Classified Marketing
Built branded eBay storefronts with custom HTML templates, managed product listings at scale, and ran cross-promotion campaigns linking eBay sales to standalone e-commerce websites for repeat business.
eBayHTML TemplatesAuction MarketingCross-Promotion
2006-2010Social & Reputation Projects
Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions - building audiences from zero to thousands for local businesses.
FacebookTwitterLinkedInSocial Media Marketing
2007-2010Social & Reputation Projects
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
Google MapsLocal SEOCitationsNAP Optimization
2011-2015Mobile & Video Era
Managed full social media presences across Facebook, Twitter, Instagram, and LinkedIn. Created content calendars, ran paid ad campaigns, and built engagement strategies that grew audiences and generated leads for local businesses.
Social MediaFacebook AdsInstagramContent CalendarsPaid Social
2012-2015Mobile & Video Era
Produced before-and-after video content for landscaping, carpet cleaning, painting, and flooring businesses. Published to YouTube with local SEO titles and embedded on service pages to increase conversions.
Video MarketingBefore/AfterYouTubeService Pages
2013-2015Mobile & Video Era
Designed and coded app download landing pages with App Store and Google Play links, QR codes, SMS-to-download flows, and pre-launch email capture pages.
App MarketingLanding PagesDeep LinksQR CodesSMS Funnels
2012-2015Mobile & Video Era
Built call-first Google Ads funnels, city landing pages, and review-generation workflows for garage door repair businesses, driving high-intent emergency leads at scale.
Garage Door PPCLocal SEOCall TrackingReview Generation
2016-2020Automation, Paid Media & Short-Form Marketing
Built in-house video teams and creator networks for daily Reels, Stories, and Lives with direct 'Shop Now' links and in-app checkout funnels that turned views into revenue.
InstagramTikTokReelsSocial Commerce
2016-2020Automation, Paid Media & Short-Form Marketing
Ran full social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Managed content creation, community engagement, influencer partnerships, and paid ad campaigns with advanced audience targeting.
Social MediaFacebook AdsInstagram AdsLinkedInInfluencer Marketing
2016-2020Automation, Paid Media & Short-Form Marketing
Ran advanced GMB optimization with weekly posts, photo updates, Q&A seeding, and Local Services Ads. Combined organic Maps ranking with paid local ads to improve visibility in the entire local search results page.
GMB OptimizationLocal Services AdsMaps MarketingLocal SEO
2016-2020Automation, Paid Media & Short-Form Marketing
Managed Google Business Profiles for businesses with multiple service areas. Built city-specific landing pages, location-based review campaigns, and geo-targeted ads ranking each location in its own Local 3-Pack.
Multi-Location SEOGBP ManagementCity PagesGeo-Targeting
2024AI Chatbots, Lead Scoring & Automation
LinkedIn + website bot for an HR-tech startup that scores leads by company size, intent signals & budget questions. Auto-books demo with AE when score ≥80.
LinkedIn BotLead ScoringAuto-BookingB2B SaaS
2025SMS, Email & Omnichannel Marketing
Targeted lapsed-member SMS campaign with personalized offers and one-tap rejoin links for a fitness chain. 3-message sequence over 10 days with urgency triggers.
SMS ReactivationPersonalized OffersDeep LinksFitness Marketing
2021-2026PPC, Social Media & Video Marketing
Managing Google Ads, Facebook Ads, Instagram Ads, and LinkedIn campaigns across search, display, shopping, and video. Running advanced audience targeting, automated bidding, and conversion-optimized landing pages for maximum ROI.
Google AdsFacebook AdsPPCShopping AdsVideo Ads
2024PPC, Social Media & Video Marketing
Conversation ads + lead forms with auto-scoring for a software company.
LinkedIn AdsConversation AdsLead FormsB2B
2021-2026PPC, Social Media & Video Marketing
Full social media management across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter/X. Content creation, community management, paid campaigns, influencer partnerships, and analytics reporting for local and national brands.
Social MediaTikTokInstagramLinkedInYouTubeContent Strategy