Hosting Server and Custom Outreach Software
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Dean Schlenker real-world work
Local Organic SEO and Organic SEO
Local organic SEO and organic SEO work covering service pages, city pages, technical structure, search-focused content, internal linking, Google Maps support, citations, schema, and long-term search visibility.
Related completed work
Projects connected to Local Organic SEO and Organic SEO.
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
Early Directory & Portal Submission Projects
Submitted business listings to every early web directory and portal - Yahoo Directory, DMOZ, and hundreds of niche indexes. Built the first generation of online citations that would later become the foundation of local SEO.
Web Ring & Link Network Projects
Created and managed web rings - networks of related sites linked together in a circular navigation pattern. Built traffic-sharing communities that drove visitors between partner sites before search engines dominated discovery.
Multi-Site SEO and Meta Data Optimization
Optimized client websites for early search engines including AltaVista, Excite, Lycos, Yahoo, and later Google. Improved page titles, meta descriptions, headings, internal links, and content structure by hand.
IMJuice Local Citation and Google Maps Visibility System
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
WordPress Website Design & Launch Projects
Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.
Google AdWords Pay-Per-Click Campaign Builds
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
Craigslist and Local Marketplace Posting Campaigns
Managed local marketplace posting campaigns with organized templates, posting schedules, lead tracking, phone and email routing, and follow-up systems for service businesses.
PPC Campaigns for Local Service Businesses
Built pay-per-click campaigns for HVAC, plumbing, locksmith, and contractor businesses. Targeted high-intent emergency keywords like 'near me' and '24-hour service' when competition was almost zero.
Home Services Lead Generation Funnels
Created dedicated lead-gen landing pages for carpet cleaning, landscaping, painting, and insulation contractors. Built form-to-email pipelines that sent leads directly to business owners' phones.
Automotive Repair Shop Marketing Projects
Built early web presence for diesel repair shops, auto body work, and performance tuning businesses. Created service pages, coupon campaigns, and email follow-up systems that turned one-time customers into repeat clients.
Social Media Profile Building and MySpace Marketing
Built customized MySpace profiles with HTML and CSS profile customization, embedded media, branded layouts, and early social content for businesses and musicians. Managed profile updates, audience building, and traffic tracking for early social media campaigns.
Custom Search Engine Submission & Optimization Tools
Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.
Doctors & Dentists Lead Generation Campaigns
Built early medical and dental websites with appointment-request forms, service pages, and local search campaigns that consistently generated new patient inquiries.
Garage Door Repair Lead Capture Campaigns
Built emergency-focused landing pages and classified ad systems for garage door companies, routing calls and form leads directly to owners for same-day service bookings.
Online Reputation Management Services
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Social Media Marketing & Profile Network Builds
Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions - building audiences from zero to thousands for local businesses.
Google Maps & Local SEO Optimization Projects
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
PPC Campaign Management & Scaling
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries - from emergency locksmith to carpet cleaning to limo services.
Facebook Advertising and Fan Page Growth Campaigns
Ran early Facebook ad campaigns, built business fan pages, created engagement content, tested offers, and grew local audiences through paid and organic social media work.
Full Website Development & Redesign Projects
Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures - delivering dozens of sites per year.
HVAC & Plumbing Local Maps Ranking Projects
Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches - moving businesses into the Local 3-Pack.
SMS Marketing Campaigns for Service Businesses
Launched SMS marketing programs for contractors, auto shops, and cleaning companies. Built opt-in lists, sent promotional text blasts, appointment reminders, and seasonal offers - getting 95%+ open rates on every send.
Locksmith & Emergency Service SEO Projects
Built SEO campaigns for locksmith and emergency service businesses targeting high-intent keywords. Created city-specific landing pages and call tracking systems that generated immediate phone leads.
Portfolio depth
Part of a larger body of work since 1995.
The full timeline includes 198 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Questions business owners ask.
Who can help a Phoenix business with Local Organic SEO and Organic SEO?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does Dean Schlenker provide Local Organic SEO and Organic SEO for local businesses?
Local Organic SEO and Organic SEO is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.