Hosting Server and Custom Outreach Software
Built self-hosted server environments and custom outreach scripts for early directory research, contact management, follow-up tracking, and business communication workflows.
Dean Schlenker real-world work
Search Engine Marketing
Search engine marketing work including local organic SEO, organic SEO, Google Maps, technical SEO, city and service pages, content systems, structured data, and AI answer-engine visibility.
Related completed work
Projects connected to Search Engine Marketing.
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
Banner Ad Network & Link Exchange Projects
Built and managed banner ad networks, swapping impressions across partner sites. Created animated GIF banners and tracked click-through rates manually - the original display advertising before Google AdSense existed.
AOL & CompuServe Keyword Campaigns
Ran marketing campaigns inside AOL chat rooms, keyword directories, and CompuServe forums. Built member profiles with business links and used instant messaging for direct lead outreach.
Early Directory & Portal Submission Projects
Submitted business listings to every early web directory and portal - Yahoo Directory, DMOZ, and hundreds of niche indexes. Built the first generation of online citations that would later become the foundation of local SEO.
Web Ring & Link Network Projects
Created and managed web rings - networks of related sites linked together in a circular navigation pattern. Built traffic-sharing communities that drove visitors between partner sites before search engines dominated discovery.
Multi-Site SEO and Meta Data Optimization
Optimized client websites for early search engines including AltaVista, Excite, Lycos, Yahoo, and later Google. Improved page titles, meta descriptions, headings, internal links, and content structure by hand.
IMJuice Local Citation and Google Maps Visibility System
Built the early IMJuice local visibility system around citation consistency, NAP cleanup, directory submissions, Google Maps support, GPS listing coverage, reputation protection, and a human-reviewed workflow for helping local businesses get found, rank higher, and receive more daily calls.
WordPress Website Design & Launch Projects
Shifted clients from static HTML to self-hosted WordPress installs for blogs, company sites, and lead-gen pages. Theme customization, plugin experiments (plugins introduced 2004), and SEO content posting.
Google AdWords Pay-Per-Click Campaign Builds
Set up and managed early Google AdWords campaigns with keyword research, ad copy, landing pages, tracking, and budget controls for local service and ecommerce businesses.
PPC Campaigns for Local Service Businesses
Built pay-per-click campaigns for HVAC, plumbing, locksmith, and contractor businesses. Targeted high-intent emergency keywords like 'near me' and '24-hour service' when competition was almost zero.
Custom Search Engine Submission & Optimization Tools
Coded custom PHP tools that auto-submitted websites to 200+ search engines and directories in one click. Built rank-checking scripts that tracked keyword positions across AltaVista, Yahoo, and early Google results daily.
Doctors & Dentists Lead Generation Campaigns
Built early medical and dental websites with appointment-request forms, service pages, and local search campaigns that consistently generated new patient inquiries.
Online Reputation Management Services
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Google Maps & Local SEO Optimization Projects
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
PPC Campaign Management & Scaling
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries - from emergency locksmith to carpet cleaning to limo services.
Full Website Development & Redesign Projects
Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures - delivering dozens of sites per year.
HVAC & Plumbing Local Maps Ranking Projects
Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches - moving businesses into the Local 3-Pack.
Locksmith & Emergency Service SEO Projects
Built SEO campaigns for locksmith and emergency service businesses targeting high-intent keywords. Created city-specific landing pages and call tracking systems that generated immediate phone leads.
Automotive Shop Google Maps & PPC Projects
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
Video Marketing & YouTube Channel Launch Projects
Produced and optimized video content for early YouTube marketing - service demos, customer testimonials, and how-to tutorials. Embedded videos on client sites and ran video SEO to rank in blended Google results.
YouTube Channel + Video SEO Builds
Created full video production pipelines - filming, editing, keyword-optimized titles and descriptions - to rank in search results and convert views into qualified website leads.
PPC Campaign Scaling & Google Ads Certification
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Landing Page and Conversion Rate Optimization
Built and tested landing pages with analytics, heat mapping, form review, headline testing, and layout improvements to increase qualified leads from existing traffic.
Google Business Profile and Maps Ranking Projects
Expanded local Maps campaigns with photo updates, Q&A management, post publishing, review workflows, citation support, and service-area content to improve Local Pack visibility.
Portfolio depth
Part of a larger body of work since 1995.
The full timeline includes 198 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Questions business owners ask.
Who can help a Phoenix business with Search Engine Marketing?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does Dean Schlenker provide Search Engine Marketing for local businesses?
Search Engine Marketing is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.