Arizona State Board of Dental Examiners
Arizona license trust source for dental offices.
Action: Keep license and address data accurate
Why this business type needs a custom list
Generic citation work misses the places patients comparing trust, insurance, services, and location may actually use.
Dental buyers compare Google Maps, insurance provider directories, dental review sites, appointment platforms, local best-of lists, and specialty association pages before choosing a provider.
The goal is to build a cleaner online identity around the company name, service area, phone number, service keywords, proof, reviews, booking path, and buyer intent. The right places depend on the business type.
Buildout priorities
- Core maps and GPS data first: Google, Apple, Bing, and location data sources.
- Clean NAP and service wording across the highest-value industry profiles.
- Use paid lead and booking places only when the economics and category make sense.
- Add review, trust, license, association, media, and city authority sources.
- Connect the profile work back to the website, case studies, intake forms, and follow-up path.
Highest-value examples
Gold nugget places in this category.
These are the places most likely to be overlooked when a competitor only builds Google, Yelp, and a few generic citations.
Arizona Dental Association
Arizona-specific dental association signal.
Action: Check member/profile opportunity
ADA Find-a-Dentist
Strong association trust signal for dentists.
Action: Confirm ADA member profile if applicable
Opencare
Dental-focused lead platform; easy to overlook.
Action: Request practice profile and patient lead flow
Academy of General Dentistry Find a Dentist
Overlooked specialty/professional profile.
Action: Confirm AGD profile if applicable
Local Chamber of Commerce
Repeatable city-layer signal. Use every target city: Phoenix, Scottsdale, Glendale, Mesa, Chandler, Peoria, Tempe, Surprise.
Action: Join or request member profile in city chamber directory
Category opportunity list
Dentists / Dental Practices places to claim, build, verify, or evaluate.
The table below is the working category map. It separates free profiles, paid options, scope, action, and gold-nugget value.
| Place | Website | Scope | Free | Paid | Best action | Gold |
|---|---|---|---|---|---|---|
| Arizona State Board of Dental ExaminersGovernment / License | dentalboard.az.gov | Arizona | Yes | No | Keep license and address data accurate | 10 |
| Arizona Dental AssociationAssociation / Membership | www.azda.org | Arizona | Varies | Yes | Check member/profile opportunity | 10 |
| ADA Find-a-DentistAssociation / Membership | findadentist.ada.org | National | Varies | Yes | Confirm ADA member profile if applicable | 9 |
| OpencarePaid Lead Seller | www.opencare.com/dentists | National | Limited | Yes | Request practice profile and patient lead flow | 9 |
| Academy of General Dentistry Find a DentistAssociation / Membership | www.agd.org/patient-resources/find-an-agd-dentist | National | Varies | Yes | Confirm AGD profile if applicable | 9 |
| Local Chamber of CommerceLocal Chamber / Tourism | www.uschamber.com/co/chambers | State / City | Varies | Yes | Join or request member profile in city chamber directory | 9 |
| Phoenix Magazine Top DentistsMedia / Best-Of | www.phoenixmag.com | Phoenix / Arizona | No | Yes | Check local recognition opportunities | 9 |
| 1-800-DENTISTPaid Lead Seller | www.1800dentist.com | National | Limited | Yes | Apply for dental referral/lead program | 8 |
| Delta Dental Provider DirectoryIndustry Directory | www.deltadental.com/us/en/member/find-a-dentist.html | National | No | No | Verify provider data through Delta Dental credentialing | 8 |
| Aetna Dental DirectoryIndustry Directory | www.aetna.com/individuals-families/find-a-doctor.html | National | No | No | Verify dentist data through payer system | 8 |
| Cigna Dental DirectoryIndustry Directory | hcpdirectory.cigna.com | National | No | No | Verify dentist network listing | 8 |
| Dentistry.comIndustry Directory | www.dentistry.com | National | Limited | Yes | Check or request dental profile | 8 |
| Guardian Dental Provider DirectoryIndustry Directory | www.guardianlife.com/find-a-provider | National | No | No | Verify provider data through Guardian | 8 |
| MetLife Dentist DirectoryIndustry Directory | www.metlife.com/insurance/dental-insurance/find-dentist | National | No | No | Verify provider data through MetLife | 8 |
| Nextdoor BusinessSocial / Community | business.nextdoor.com | National | Yes | Yes | Claim local business page, add service area, recommendations, offers | 8 |
| Apple Business Connect / Apple MapsSearch / GPS Data Source | businessconnect.apple.com | National | Yes | Limited | Claim place card, logo, photos, hours, categories, action links | 8 |
| AlignableSocial / Community | www.alignable.com | National | Yes | Yes | Create business profile, local business networking, referrals | 8 |
| Foursquare / PlacesSearch / GPS Data Source | foursquare.com/products/places | National | Yes | Yes | Claim or correct venue data through Foursquare ecosystem | 8 |
| HERE MapsSearch / GPS Data Source | www.here.com/platform/location-services | National | Limited | Yes | Check business data and location consistency in HERE-powered systems | 8 |
| TomTom MapsSearch / GPS Data Source | www.tomtom.com | National | Limited | Yes | Check map location, business identity, and navigation data | 8 |
| Doctor.com DentistsIndustry Directory | www.doctor.com | National | Yes | Yes | Claim provider profile | 7 |
| Bing Places for BusinessCore NAP / Maps | www.bingplaces.com | National | Yes | Yes | Claim or import business listing, align categories and service areas | 7 |
| BBB Business ProfileReview / Trust | www.bbb.org | National | Yes | Yes | Claim or update BBB profile, consider accreditation when trust gap is high | 7 |
| Zocdoc DentistsBooking Marketplace | www.zocdoc.com/dentists | National | Limited | Yes | Create dental appointment profile and insurance filters | 6 |
| Healthgrades Dental ProfilesIndustry Directory | www.healthgrades.com/dentistry-directory | National | Yes | Yes | Claim/update dental provider profile | 6 |
| RateMDs Dental ProfilesReview / Trust | www.ratemds.com | National | Yes | Yes | Claim dentist profile and monitor reviews | 6 |
| Vitals DentistsIndustry Directory | www.vitals.com | National | Yes | Yes | Claim dental profile when present | 6 |
| Google Business Profile / Google MapsCore NAP / Maps | www.google.com/business | National | Yes | Yes | Claim, verify, add services, photos, products, posts, Q&A, reviews | 6 |
| Yelp for BusinessReview / Trust | business.yelp.com | National | Yes | Yes | Claim listing, add photos/services, respond to reviews, consider ads only if category fits | 6 |
| LinkedIn Company PageSocial / Community | business.linkedin.com/marketing-solutions/linkedin-pages | National | Yes | Yes | Create company page, connect owner/team, add services and proof posts | 6 |
| MantaIndustry Directory | www.manta.com | National | Yes | Yes | Claim business profile, categories, products/services | 6 |
| Facebook Business PageSocial / Community | www.facebook.com/business/pages | National | Yes | Yes | Create or clean page, match NAP, add services, photos, Messenger path | 5 |
| Instagram BusinessSocial / Community | business.instagram.com | National | Yes | Yes | Convert to business profile, add contact buttons, location, service highlights | 5 |
Build sequence
How this turns into online marketing work.
1. Verify the business identity
Confirm the name, phone, service area, service wording, website, owner contact path, and proof assets before building profiles.
2. Build the highest-value profiles
Start with places that can affect maps, buyer trust, paid lead flow, booking intent, or category authority.
3. Add local and niche authority
Layer in city, state, association, media, licensing, and niche sources that competitors often skip.
4. Connect profiles back to conversion
Make sure profiles send buyers to a page, call path, quote form, booking form, or pay path that is ready to convert.
Lead-source marketing pages: use these pages to explain the system by business type and marketing layer.
Questions
Dentists / Dental Practices profile buildout questions.
Should every listed site be built at once?
No. Start with the highest score, best fit, and easiest trust wins. Some places are mandatory identity sources. Others only make sense if the business has the budget, proof, margin, or service type.
How does this help search and AI visibility?
Clean profiles create more consistent sources for search engines, map systems, directories, buyers, and AI answer systems to understand the business, service area, and proof.