Doctors / Medical Clinics
Phoenix Magazine Top Doctors, Castle Connolly Top Doctors, Nextdoor Business
Why this layer matters
This is one layer of the bigger online profile buildout.
Review profiles, BBB-style trust pages, media features, best-of lists, testimonials, proof pages, and social review surfaces help convert local visibility into actual calls.
Dean uses this layer to decide which places should be claimed, corrected, strengthened, monitored, tested as paid lead sources, or connected back to the website and intake path.
What gets reviewed
- Whether the business belongs on the source
- Whether the name, phone, service area, URL, and service wording match
- Whether a free profile, paid option, lead source, review path, or booking path exists
- Whether the source supports Google, AI search, buyer trust, or direct leads
Business type examples
Where this layer shows up across different industries.
Dentists / Dental Practices
Phoenix Magazine Top Dentists, Nextdoor Business, Alignable
Hotels / Lodging / Vacation Rentals
Nextdoor Business, Alignable, BBB Business Profile
Contractors / Home Services
Expertise.com, Nextdoor Business, Alignable
Lawyers / Law Firms
Attorney at Law Magazine Phoenix, Best Lawyers, Super Lawyers
Restaurants / Food Trucks
Phoenix New Times Best Of, Eater City Guides, Nextdoor Business
Real Estate Agents / Property Services
RateMyAgent, Nextdoor Business, Alignable
Auto Repair / Detailing / Tint
Phoenix New Times Best Auto, Nextdoor Business, Alignable
Salons / Barbers / Med Spas
RealSelf, Phoenix New Times Best Beauty, Nextdoor Business
Pet Services / Veterinary
Nextdoor Business, Alignable, BBB Business Profile
Wedding / Event Services
Style Me Pretty Vendor Guide, Green Wedding Shoes, Nextdoor Business
Fitness / Gyms / Wellness
Arizona Health & Fitness / Local Media, Nextdoor Business, Alignable
Example places
Sources connected to this marketing layer.
The list is sorted by gold-nugget value, niche fit, and local value.
| Place | Website | Scope | Free | Paid | Best action | Gold |
|---|---|---|---|---|---|---|
| RealSelfReview / Trust | www.realself.com | National | Limited | Yes | Claim med spa/provider profile if applicable | 9 |
| Style Me Pretty Vendor GuideMedia / Best-Of | www.stylemepretty.com/vendor-guide | National | No | Yes | Apply for vendor guide or editorial features | 9 |
| Attorney at Law Magazine PhoenixMedia / Best-Of | attorneyatlawmagazine.com | Phoenix / Arizona | Limited | Yes | Check profile/story/feature opportunities | 9 |
| Phoenix Magazine Top DentistsMedia / Best-Of | www.phoenixmag.com | Phoenix / Arizona | No | Yes | Check local recognition opportunities | 9 |
| Phoenix Magazine Top DoctorsMedia / Best-Of | www.phoenixmag.com | Phoenix / Arizona | No | Yes | Check awards, nomination, or profile opportunities | 9 |
| Phoenix New Times Best AutoMedia / Best-Of | www.phoenixnewtimes.com/best-of | Phoenix / Arizona | No | Yes | Track local best-of opportunities for auto services | 9 |
| Phoenix New Times Best BeautyMedia / Best-Of | www.phoenixnewtimes.com/best-of | Phoenix / Arizona | No | Yes | Track best-of nominations and editorial mentions | 9 |
| Phoenix New Times Best OfMedia / Best-Of | www.phoenixnewtimes.com/best-of | Phoenix / Arizona | No | Yes | Track/earn best-of nomination or editorial mention | 9 |
| Best LawyersMedia / Best-Of | www.bestlawyers.com | National | No | Yes | Check recognition/profile opportunities | 8 |
| Super LawyersMedia / Best-Of | www.superlawyers.com | National | No | Yes | Check selection/profile status | 8 |
| RateMyAgentReview / Trust | www.ratemyagent.com | National | Yes | Yes | Claim agent profile and gather reviews | 8 |
| Arizona Health & Fitness / Local MediaMedia / Best-Of | www.phoenixmag.com | Phoenix / Arizona | No | Yes | Track local best-of/gym/studio coverage | 8 |
| Castle Connolly Top DoctorsMedia / Best-Of | www.castleconnolly.com | National | No | Yes | Check eligibility/recognition profile where applicable | 8 |
| Eater City GuidesMedia / Best-Of | www.eater.com | National | No | No | Earn editorial/local food coverage | 8 |
| Expertise.comMedia / Best-Of | www.expertise.com | National | Limited | Yes | Check city/category profile or award opportunity | 8 |
| Green Wedding ShoesMedia / Best-Of | greenweddingshoes.com | National | No | Yes | Submit styled shoot/feature where relevant | 8 |
| Nextdoor BusinessSocial / Community | business.nextdoor.com | National | Yes | Yes | Claim local business page, add service area, recommendations, offers | 8 |
| AlignableSocial / Community | www.alignable.com | National | Yes | Yes | Create business profile, local business networking, referrals | 8 |
| BBB Business ProfileReview / Trust | www.bbb.org | National | Yes | Yes | Claim or update BBB profile, consider accreditation when trust gap is high | 7 |
| TripadvisorReview / Trust | www.tripadvisor.com/Owners | National | Yes | Yes | Claim lodging profile, photos, amenities, reviews | 6 |
| Tripadvisor RestaurantsReview / Trust | www.tripadvisor.com/Restaurants | National | Yes | Yes | Claim restaurant profile, photos, menu, reviews | 6 |
| RateMDsReview / Trust | www.ratemds.com | National | Yes | Yes | Claim profile and monitor reviews | 6 |
| RateMDs Dental ProfilesReview / Trust | www.ratemds.com | National | Yes | Yes | Claim dentist profile and monitor reviews | 6 |
| Yelp for BusinessReview / Trust | business.yelp.com | National | Yes | Yes | Claim listing, add photos/services, respond to reviews, consider ads only if category fits | 6 |
| LinkedIn Company PageSocial / Community | business.linkedin.com/marketing-solutions/linkedin-pages | National | Yes | Yes | Create company page, connect owner/team, add services and proof posts | 6 |
| Facebook Business PageSocial / Community | www.facebook.com/business/pages | National | Yes | Yes | Create or clean page, match NAP, add services, photos, Messenger path | 5 |
| Instagram BusinessSocial / Community | business.instagram.com | National | Yes | Yes | Convert to business profile, add contact buttons, location, service highlights | 5 |
Lead-source marketing pages: use these pages to explain the system by business type and marketing layer.