Arizona Medical Board
Primary Arizona physician license/profile source.
Action: Keep license/profile/contact info current
Why this business type needs a custom list
Generic citation work misses the places patients looking for a provider they can verify may actually use.
Medical buyers do not only use Google. They compare provider directories, insurance directories, health review sites, hospital systems, state licensing records, and local medical association pages before they trust a practice.
The goal is to build a cleaner online identity around the company name, service area, phone number, service keywords, proof, reviews, booking path, and buyer intent. The right places depend on the business type.
Buildout priorities
- Core maps and GPS data first: Google, Apple, Bing, and location data sources.
- Clean NAP and service wording across the highest-value industry profiles.
- Use paid lead and booking places only when the economics and category make sense.
- Add review, trust, license, association, media, and city authority sources.
- Connect the profile work back to the website, case studies, intake forms, and follow-up path.
Highest-value examples
Gold nugget places in this category.
These are the places most likely to be overlooked when a competitor only builds Google, Yelp, and a few generic citations.
Arizona Osteopathic Medical Association
Arizona-specific osteopathic association profile opportunity.
Action: Join/update DO directory listing if applicable
Maricopa County Medical Society
Phoenix/Maricopa local medical directory and association signal.
Action: Join or update physician directory listing
AZ Blue Find a Doctor
Insurance provider directory; patient lead and trust surface.
Action: Verify network/provider listing through payer/provider process
AMA DoctorFinder
Physician association directory; strong professional authority.
Action: Check AMA profile and specialty details
Medicare Care Compare
Government-backed provider data and trust source.
Action: Check provider/practice data when Medicare applies
Category opportunity list
Doctors / Medical Clinics places to claim, build, verify, or evaluate.
The table below is the working category map. It separates free profiles, paid options, scope, action, and gold-nugget value.
| Place | Website | Scope | Free | Paid | Best action | Gold |
|---|---|---|---|---|---|---|
| Arizona Medical BoardGovernment / License | www.azmd.gov | Arizona | Yes | No | Keep license/profile/contact info current | 10 |
| Arizona Osteopathic Medical AssociationAssociation / Membership | azosteo.org | Arizona | Varies | Yes | Join/update DO directory listing if applicable | 10 |
| Maricopa County Medical SocietyAssociation / Membership | www.mcmsonline.com | Phoenix / Arizona | Varies | Yes | Join or update physician directory listing | 10 |
| AZ Blue Find a DoctorIndustry Directory | www.azblue.com/find-a-doctor | Arizona | No | No | Verify network/provider listing through payer/provider process | 9 |
| AMA DoctorFinderAssociation / Membership | find-doctor.ama-assn.org | National | Yes | No | Check AMA profile and specialty details | 9 |
| Medicare Care CompareGovernment / License | www.medicare.gov/care-compare | National | Yes | No | Check provider/practice data when Medicare applies | 9 |
| Local Chamber of CommerceLocal Chamber / Tourism | www.uschamber.com/co/chambers | State / City | Varies | Yes | Join or request member profile in city chamber directory | 9 |
| Phoenix Magazine Top DoctorsMedia / Best-Of | www.phoenixmag.com | Phoenix / Arizona | No | Yes | Check awards, nomination, or profile opportunities | 9 |
| Aetna Find a DoctorIndustry Directory | www.aetna.com/individuals-families/find-a-doctor.html | National | No | No | Verify provider data through Aetna credentialing | 8 |
| Cigna Healthcare Provider DirectoryIndustry Directory | www.cigna.com/individuals-families/member-guide/find-a-doctor | National | No | No | Verify provider directory data | 8 |
| DoximityIndustry Directory | www.doximity.com/directory | National | Yes | Yes | Claim physician profile and professional identity | 8 |
| MD.comIndustry Directory | www.md.com | National | Yes | Yes | Claim or request provider listing | 8 |
| UnitedHealthcare Provider DirectoryIndustry Directory | www.uhc.com/find-a-doctor | National | No | No | Verify provider directory data through credentialing | 8 |
| SolvBooking Marketplace | www.solvhealth.com | National | Limited | Yes | Add urgent care or clinic booking profile | 8 |
| U.S. News Doctor FinderIndustry Directory | health.usnews.com/doctors | National | Limited | No | Check provider profile accuracy | 8 |
| Castle Connolly Top DoctorsMedia / Best-Of | www.castleconnolly.com | National | No | Yes | Check eligibility/recognition profile where applicable | 8 |
| Nextdoor BusinessSocial / Community | business.nextdoor.com | National | Yes | Yes | Claim local business page, add service area, recommendations, offers | 8 |
| Apple Business Connect / Apple MapsSearch / GPS Data Source | businessconnect.apple.com | National | Yes | Limited | Claim place card, logo, photos, hours, categories, action links | 8 |
| AlignableSocial / Community | www.alignable.com | National | Yes | Yes | Create business profile, local business networking, referrals | 8 |
| Foursquare / PlacesSearch / GPS Data Source | foursquare.com/products/places | National | Yes | Yes | Claim or correct venue data through Foursquare ecosystem | 8 |
| HERE MapsSearch / GPS Data Source | www.here.com/platform/location-services | National | Limited | Yes | Check business data and location consistency in HERE-powered systems | 8 |
| TomTom MapsSearch / GPS Data Source | www.tomtom.com | National | Limited | Yes | Check map location, business identity, and navigation data | 8 |
| Doctor.comIndustry Directory | www.doctor.com | National | Yes | Yes | Claim provider profile and reputation/listing tools | 7 |
| SharecareIndustry Directory | www.sharecare.com | National | Yes | Yes | Check provider profile, health topics, and practice details | 7 |
| Bing Places for BusinessCore NAP / Maps | www.bingplaces.com | National | Yes | Yes | Claim or import business listing, align categories and service areas | 7 |
| BBB Business ProfileReview / Trust | www.bbb.org | National | Yes | Yes | Claim or update BBB profile, consider accreditation when trust gap is high | 7 |
| ZocdocBooking Marketplace | www.zocdoc.com | National | Limited | Yes | Create provider/practice profile, booking calendar, insurance accepted | 6 |
| HealthgradesIndustry Directory | www.healthgrades.com | National | Yes | Yes | Claim/update provider and practice profile | 6 |
| WebMD Care / Doctor DirectoryIndustry Directory | doctor.webmd.com | National | Yes | Yes | Claim profile and confirm specialty, location, insurance, phone | 6 |
| RateMDsReview / Trust | www.ratemds.com | National | Yes | Yes | Claim profile and monitor reviews | 6 |
| VitalsIndustry Directory | www.vitals.com | National | Yes | Yes | Claim doctor profile and review data | 6 |
| Google Business Profile / Google MapsCore NAP / Maps | www.google.com/business | National | Yes | Yes | Claim, verify, add services, photos, products, posts, Q&A, reviews | 6 |
| Yelp for BusinessReview / Trust | business.yelp.com | National | Yes | Yes | Claim listing, add photos/services, respond to reviews, consider ads only if category fits | 6 |
| LinkedIn Company PageSocial / Community | business.linkedin.com/marketing-solutions/linkedin-pages | National | Yes | Yes | Create company page, connect owner/team, add services and proof posts | 6 |
| MantaIndustry Directory | www.manta.com | National | Yes | Yes | Claim business profile, categories, products/services | 6 |
| Facebook Business PageSocial / Community | www.facebook.com/business/pages | National | Yes | Yes | Create or clean page, match NAP, add services, photos, Messenger path | 5 |
| Instagram BusinessSocial / Community | business.instagram.com | National | Yes | Yes | Convert to business profile, add contact buttons, location, service highlights | 5 |
Build sequence
How this turns into online marketing work.
1. Verify the business identity
Confirm the name, phone, service area, service wording, website, owner contact path, and proof assets before building profiles.
2. Build the highest-value profiles
Start with places that can affect maps, buyer trust, paid lead flow, booking intent, or category authority.
3. Add local and niche authority
Layer in city, state, association, media, licensing, and niche sources that competitors often skip.
4. Connect profiles back to conversion
Make sure profiles send buyers to a page, call path, quote form, booking form, or pay path that is ready to convert.
Lead-source marketing pages: use these pages to explain the system by business type and marketing layer.
Questions
Doctors / Medical Clinics profile buildout questions.
Should every listed site be built at once?
No. Start with the highest score, best fit, and easiest trust wins. Some places are mandatory identity sources. Others only make sense if the business has the budget, proof, margin, or service type.
How does this help search and AI visibility?
Clean profiles create more consistent sources for search engines, map systems, directories, buyers, and AI answer systems to understand the business, service area, and proof.