Usenet and Newsgroup Community Marketing
Managed early online community marketing through Usenet groups, discussion boards, and topic-based forums. Built business visibility with profile links, useful posts, and direct response tracking.
Dean Schlenker real-world work
Social Media Marketing
Social media marketing work across profile builds, paid social campaigns, short-form video, social posting systems, local business visibility, audience growth, and lead-generation campaigns.
Related completed work
Projects connected to Social Media Marketing.
These are pulled from Dean Schlenker's real work timeline and connect the service to documented website, outreach, AI, posting, SEO, and Google Maps work.
AOL & CompuServe Keyword Campaigns
Ran marketing campaigns inside AOL chat rooms, keyword directories, and CompuServe forums. Built member profiles with business links and used instant messaging for direct lead outreach.
Flash Website & Multimedia Development
Designed and coded Flash-based websites with animated intros, interactive navigation, and multimedia presentations. Built ActionScript-driven applications, video players, and rich media experiences that were cutting-edge at the time.
Social Media Profile Building and MySpace Marketing
Built customized MySpace profiles with HTML and CSS profile customization, embedded media, branded layouts, and early social content for businesses and musicians. Managed profile updates, audience building, and traffic tracking for early social media campaigns.
Online Reputation Management Services
Launched dedicated ORM campaigns: creating positive review profiles, suppressing negative Google results, monitoring forums, and building reputation defender websites - often powered by WordPress.
Social Media Marketing & Profile Network Builds
Created brand profiles across Facebook, MySpace, Twitter, and LinkedIn. Ran content calendars, engagement campaigns, and paid social promotions - building audiences from zero to thousands for local businesses.
Custom WordPress Theme & Plugin Development
Coded custom WordPress themes from PSD designs and built custom plugins for client-specific functionality - booking systems, member directories, real estate listings, and custom post types. Full-stack WordPress development.
Google Maps & Local SEO Optimization Projects
Claimed and optimized Google Maps listings, built citation profiles across local directories, and implemented NAP consistency campaigns - pushing client businesses into the Local 3-Pack for the first time.
PPC Campaign Management & Scaling
Managed growing Google AdWords budgets with advanced bid strategies, quality score optimization, and conversion tracking. Built campaigns for dozens of industries - from emergency locksmith to carpet cleaning to limo services.
Email Marketing Platform Builds and Campaigns
Built segmented email lists, HTML email templates, and automated drip campaigns. Tested subject lines, seasonal offers, and maintenance reminder sequences to improve repeat customer communication.
Facebook Advertising and Fan Page Growth Campaigns
Ran early Facebook ad campaigns, built business fan pages, created engagement content, tested offers, and grew local audiences through paid and organic social media work.
Full Website Development & Redesign Projects
Designed and coded complete business websites using HTML, CSS, JavaScript, and PHP. Built custom contact forms, galleries, service pages, and SEO-optimized site architectures - delivering dozens of sites per year.
HVAC & Plumbing Local Maps Ranking Projects
Optimized Google Maps listings for heating, cooling, and plumbing contractors. Built citation profiles, generated reviews, and created local landing pages targeting 'near me' searches - moving businesses into the Local 3-Pack.
SMS Marketing Campaigns for Service Businesses
Launched SMS marketing programs for contractors, auto shops, and cleaning companies. Built opt-in lists, sent promotional text blasts, appointment reminders, and seasonal offers - getting 95%+ open rates on every send.
Locksmith & Emergency Service SEO Projects
Built SEO campaigns for locksmith and emergency service businesses targeting high-intent keywords. Created city-specific landing pages and call tracking systems that generated immediate phone leads.
Automotive Shop Google Maps & PPC Projects
Claimed and optimized Google Maps profiles for auto repair, diesel mechanics, and dent repair businesses. Ran PPC campaigns targeting emergency repair keywords with call-only ads that generated same-day appointments.
jQuery & AJAX Web Application Development
Built interactive web applications using jQuery and AJAX - dynamic content loading, real-time form validation, image galleries, and single-page experiences. Pushed websites beyond static pages into true web applications.
Custom CRM & Lead Tracking Web Application
Built a custom PHP/MySQL CRM system for a multi-location service company. Tracked leads from first contact to sale, automated follow-up emails, and generated monthly ROI reports - replacing spreadsheets with a real tool.
Video Marketing & YouTube Channel Launch Projects
Produced and optimized video content for early YouTube marketing - service demos, customer testimonials, and how-to tutorials. Embedded videos on client sites and ran video SEO to rank in blended Google results.
Mobile Classified App Posting & Management
Built daily posting routines on OfferUp and similar apps with professional photos, ratings management, and local meet-up funnels - the smartphone evolution of Craigslist that still generates strong local leads.
YouTube Channel + Video SEO Builds
Created full video production pipelines - filming, editing, keyword-optimized titles and descriptions - to rank in search results and convert views into qualified website leads.
Responsive Website Design & Development
Rebuilt client websites with responsive design for the mobile-first era. Coded mobile-friendly navigation, touch-optimized forms, and fast-loading pages using CSS3 media queries and modern frameworks.
Social Media Management & Advertising
Managed full social media presences across Facebook, Twitter, Instagram, and LinkedIn. Created content calendars, ran paid ad campaigns, and built engagement strategies that grew audiences and generated leads for local businesses.
PPC Campaign Scaling & Google Ads Certification
Scaled PPC campaigns to five-figure monthly budgets. Managed Google Ads across search, display, and shopping networks. Built remarketing audiences, implemented conversion tracking, and optimized quality scores for maximum ROI.
Portfolio depth
Part of a larger body of work since 1995.
The full timeline includes 198 documented examples from 13K+ web designs and marketing projects across 11 eras of email and sms outreach, custom marketing tools, AI systems, posting, organic SEO, and Google Maps.
Common questions
Questions business owners ask.
Who can help a Phoenix business with Social Media Marketing?
Dean Schlenker is a Phoenix internet marketing webmaster with 13K+ web designs and marketing projects since 1995, including email and sms outreach, custom marketing tools, AI chatbots, AI booking systems, social media marketing, classified posting, organic SEO, and Google Maps.
Does Dean Schlenker provide Social Media Marketing for local businesses?
Social Media Marketing is part of Dean Schlenker's Phoenix internet marketing webmaster work across 13K+ web designs and marketing projects since 1995.
What services are usually part of this kind of work?
Most projects combine the practical pieces that make a business easier to find and easier to contact: a clear website, service pages, Google Maps support, citations, local organic SEO, email or sms follow-up, custom marketing tools, and simple ways for customers to call, ask questions, or book.
Can this work support calls, leads, bookings, and local search visibility?
Yes. The site is structured around practical outcomes: clearer business websites, more visible local pages, Google Maps support, lead capture, email and sms outreach, AI chat or booking flows, owner notifications, and follow-up systems.